Integrated Marketing

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• Supercharge Your Display Ad ROI With Call Attribution [Infographic]Laura Forer
  Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to ...
  Ad Copy, Advertising, Attribution Modeling, Integrated Marketing, Measurement, Metrics
• Five Steps to Integrating Your Blog, Social Media, and Email MarketingJoe Griffin
  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ...
  Blogging, Content, Content Marketing, Email, Email Campaigns, Email Marketing, Integrated Marketing, Metrics, Multichannel Marketing
• How to Make Public Relations Drive SEOBrian Bennett
  PR and SEO aren't standalone marketing disciplines; for best results, they must work together. Here's how.
  Content, Inbound Marketing, Integrated Marketing, Marketing Strategy, Public Relations, SEO
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization, Public Relations, Social Media
• Seven Email Innovations to Bring Context to Your CampaignsCatherine Magoffin
  Innovations are helping email to continue leading the way to more contextual and cross-channel experiences for consumers. Here are seven ways to tap into the contextual power of email.
  Advertising, Email, Email Marketing, Integrated Marketing, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Personalization, Social Media, Targeting, Technology
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• Experience Marketing: How to Build a Customer-Centric Marketing MachineLars Birkholm Petersen
  To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing—which focuses on the customer's needs and intent.
  Content, Customer Acquisition, Customer-Centric, Customer Experience, Customer Relationships, Data, Integrated Marketing, Lead Generation, Lead Nurturing, Metrics, Multichannel Marketing, Web Analytics
• Three Ways to Customize Content Across Social Channels for Greater ResponseKeith Quesenberry
  Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Integrated Marketing, Pinterest, Social Media, Twitter, Videos, Vine, Web Content, YouTube
• A Three-Step Guide to Mobile MessagingCezar Kolodziej
  Consumers have made a dramatic shift toward mobile, and it's time that marketers finally do the same. These three steps will help you integrate mobile messaging into your marketing campaigns.
  Campaign Management, Content, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, SMS
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter
• The Top-Rated Marketing Automation ProductsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Email Marketing, Integrated Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Research Summaries, Small Business, Technology
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!Angela Natividad
  Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's ...
  Advertising, Career Management, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Integrated Marketing, LinkedIn, Mobile Marketing, Referrals, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Proper and Improper Use of QR Codes: 10 Great Examples of EachUriel Peled
  There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.
  B2C, Integrated Marketing, Interactive Marketing, Mobile Marketing, Retail Marketing, Smartphones, Technology
• #SocialSkim: Super Bowl Ads, Shareable Content, Grammy Goods, Biz Apps, More!Angela Natividad
  Get your a-la-carte awesome this week: from VW's epic Super Bowl ad to Ogilvy's design tips for making shareable content. We've also got your Grammy goods, a treasure trove of ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Integrated Marketing, Metrics, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Web Analytics, Web Content
• Take Advantage of the Biggest Mobile Trends in 2014 to Engage Your AudienceMartin Rugfelt
  Make the most of the evolving mobile marketing and advertising landscape to foster better brand awareness and growth, engage customers, and create loyal fans.
  Advertising, Customer Behavior, Customer Relationships, Data, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Personalization, Retail Marketing, Social Media
• Five Content Marketing Takeaways From Ron BurgundyAdam Weinroth
  "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five ...
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Promotions, Public Relations, Social Media, Television, TV, YouTube