Lead Generation

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• Guide the New Buyer's Journey With Marketing AutomationAtri Chatterjee
  Marketing automation serves many purposes, but its biggest advantage is in enabling marketers to tailor their activities to the customer's buying process—which has changed dramatically in the past few years.
  Content, Content Marketing, Customer Acquisition, Customer Insight, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Sales
• SMBs' Favorite Sources for Sales LeadsAyaz Nanji
  Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
  Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, SMBs, Survey Data
• Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]Glenn Gow
  Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
  B2B Marketing, Behavioral Marketing, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Positioning, Sales, Value Propositions
• The Year of the Social SMB [Infographic]Verónica Jarski
  What are the social media plans of small to midsize businesses (SMBs) this year? Find out in the following LinkedIn infographic.
  Content Marketing, Customer Engagement, Digital Marketing, Lead Generation, LinkedIn, Small Business, SMBs, Social Media, Social Networking
• The Most Important Element for Increasing Leads and SalesTom Pick
  The "consumerization" of B2B marketing is about reducing friction at all customer touchpoints. B2B vendors need to learn from friction-reducing techniques of consumer goods firms and retailers.
  B2B Marketing, Customer Acquisition, Customer Experience, Customer Relationships, Customer Service, Lead Generation, Pricing, Sales, Websites
• Sweep Up More Fans With These Three TacticsTim McMullen
  Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
  Collaboration, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Promotions, Social Media
• Facebook Contest Ideas for Every Month of the Year [Infographic]Zsuzsi Szabo
  When managing your social media, you are in a constant battle for the attention of your fans. Producing worthwhile and entertaining content all of the time is hard, right? But ...
  Content, Customer Relationships, Email, Facebook, Lead Generation, Promotions, Social Media
• Social Media Contests: Five Do's and Five Don'tsOlivia Lin
  Social media contests are a great way to promote your company, and they can create customers for life. But not all companies have successful experiences with contests. For best results, ...
  Content, Content Marketing, Customer Acquisition, Facebook, Lead Generation, LinkedIn, Promotions, Social Media, Twitter
• Why Your Buyers Are Ignoring Your Lead-Gen EffortsJo Roberts
  Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?
  Customer Behavior, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen ProcessCameron Avery
  Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales
• Destroy Your Website in 13 Easy StepsAndy Crestodina
  Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
  Blogging, Content, Email, Email Lists, Keywords, Lead Generation, Mobile Marketing, SEO, Social Media, Web Content, Website Design, Websites
• The Art and Science of Growing Your Email List: Determining Subscriber Acquisition CostKaren Talavera
  So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?
  Customer Acquisition, Direct Marketing, Email, Email Lists, Lead Generation, Metrics, Newsletters
• Eight Steps for Making 2014 Your Video Marketing YearMichael Litt
  Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, Sales, Videos
• How to Add Social Selling to Your Marketing MixRan Gishri
  With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Customer Insight, Customer Service, Lead Generation, Lead Nurturing, Sales, Social Media, Social Networking
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions
• B2B Lead Generation: What Top Performers Do DifferentAyaz Nanji
  The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to ...
  B2B Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Research Summaries, Sales, Survey Data
• Content Marketing Strategies: Tear Down Geographic Barriers to SalesSylvia Montgomery
  In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing, Location-Based Marketing, Sales, Services Marketing
• Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award WinnerKristin Veach
  The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's ...
  Conferences, Customer Experience, Lead Generation, Marketing Strategy, Metrics, Sales, Social Media
• B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]Seth Price
  Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
  B2B Marketing, Customer Engagement, Facebook, Google+, Lead Generation, LinkedIn, Pinterest, Social Media, Twitter, Websites
• 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on AirGrant Tilus
  If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Google+, Inbound Marketing, Lead Generation, Publishing, Social Media, Video Blogs, Web Content, Webinars, YouTube