Lead Generation

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• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers
• How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen Blandford
  By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  Collaboration, Customer Acquisition, Customer Insight, Lead Generation, Management, Marketing Planning, Marketing Strategy, Personas, Sales
• Six Ways to Uncover What's Confusing Your Website Visitors and Dragging Conversions DownMorgan Brown
  If you're responsible for generating sales and leads from your company's website, you know that one of the biggest culprits hurting conversion rates is visitor confusion. six ways you can ...
  Customer Experience, Google Analytics, Inbound Marketing, Landing Pages, Lead Generation, Market Research, Retail Marketing, Surveys, Web Analytics, Websites
• Want to Create a Painless Prospecting Platform? You Need These Three ThingsTom Martin
  Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
  Consumer Electronics, Content, Content Strategy, Customer Acquisition, Customer Engagement, Digital Marketing, Lead Generation, Sales, Smartphones, Social Media
• How to Build an Influencer Marketing StrategyAndrew Cravenho
  By encouraging influential people—bloggers, customers, thought leaders, journalists, consultants, experts—to talk about your products and to recommend them, you quickly score a unique advantage over your competitors.
  Collaboration, Customer Behavior, Customer Relationships, Influencer Marketing, Lead Generation, Marketing Strategy, Online Marketing, Social Networking, Word-of-Mouth
• How to Overcome the 'No Time to Create Content' ChallengeJoe Chernov
  How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Sales, Web Content
• How to Budget for Tradeshows and EventsPeter Symonds
  This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
  Conferences, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• How Companies Fail With Social Media MetricsAndrew Garberson
  Two schools of thought dominate the social media analysis landscape. Unfortunately, organizations that subscribe to either often end up with misleading data.
  Customer Behavior, Customer Insight, Digital Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Social Media
• How to Close the Gap Between Sales and MarketingDavid Meerman Scott
  Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But ...
  Career Management, Collaboration, Content, Content Marketing, Lead Generation, Management, Marketing Strategy, Personas, Sales, Web Content
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• The Seven Deadly Sins of Marketing AutomationHana Abaza
  Marketing automation is only as good as the person using it. Failing to properly implement and use it just sets you up for frustration in the short term—and failure in ...
  Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Challenges, Metrics
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• From Demand Generation to Revenue Generation: How to Become a Revenue-Driven MarketerGlenn Gow
  The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
  Career Management, Lead Generation, Lead Nurturing, Management, Marketing Strategy, Sales
• 'Be the Best Answer': Four Steps to Developing Winning ContentJeannette de Beauvoir
  If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales, Writing
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Four Surefire Ways to Fail at Tradeshow MarketingSteve Peterson
  To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
  Conferences, Customer Acquisition, Lead Generation, Sales, Tradeshows/Events
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• A Brief Guide to Exhibiting at TradeshowsKelly Edwards
  Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays ...
  Conferences, Customer Acquisition, Lead Generation, Print Collateral, Sales, Tradeshows/Events