Mobile Marketing

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• #SocialSkim: Social Media This Week, Including Instagram Videos, Cannes, P. DiddyAngela Natividad
  Live from Cannes this week! Get the latest on the just-announced Instagram video and the skinny on P. Diddy’s take on music TV for the social generation. We’ll also teach ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Videos
• Mobile Minute [Video]: What iOS7 Means for MobileKevin Harwood
  Though iOS7 polarized critics, we see it as a fresh start. It opens up a lot of opportunities for designers, developers, and brands.
  Consumer Electronics, Mobile Marketing, Smartphones, Technology
• Web Traffic From Mobile Devices Up 78% Year Over YearAyaz Nanji
  Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011, according to ...
  Mobile Marketing, Research Summaries, Smartphones, Web Analytics
• Drowning in Data [Infographic]Verónica Jarski
  As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is ...
  Brand Management, Consumer Electronics, Digital Marketing, Facebook, High-Tech Marketing, Instagram, LinkedIn, Mobile Marketing, Social Media, Twitter, YouTube
• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing, Social Media, Social Networking
• Mobile Minute [Video]: Mobile Payments... Which Brand Beats Banks?Diego Larrea-Puemape
  Who's No. 1 in mobile payments? The answer's not a bank, it's a retail chain—and the name may surprise you.
  B2C, Mobile Marketing, Retail Marketing
• How iPhone and Android Ownership Varies by DemographicAyaz Nanji
  Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are ...
  Demographics, Mobile Marketing, Research Summaries, Surveys
• Mobile Minute [Video]: Mary Meeker's Mobile TrendsJen Quinlan
  This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
  Consumer Electronics, Digital Marketing, Digital Theory, Forecasts, Mobile Marketing, Smartphones, Technology
• Tips for Improving the B2B E-Commerce ExperienceBob Barr
  If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar ...
  B2B Marketing, B2C, Content, Content Marketing, Creativity, Digital Marketing, Measurement, Mobile Marketing, Personalization, Search Engines, Social Media
• 62% of Shoppers Use a Mobile Device in Stores to Check PricesAyaz Nanji
  The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
  Digital Marketing, E-Commerce, Mobile Marketing, Pricing, Research Summaries, Social Media
• The State of Digital Content [Infographic]Verónica Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smartphones, Social Media
• How Small-Business Owners Are Using Mobile TechnologyAyaz Nanji
  Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
  Digital Marketing, Mobile Marketing, Research Summaries, Small Business
• Mobile Minute [Video]: Should Marketers Care About Google Glass?Diego Larrea-Puemape
  This week, we're examining Google Glass (a wearable computer with head-mounted display). Will it ever be a mainstream product? Let's take a look at its expense and relative value, and ...
  Brand Awareness, Brand Management, Brand Positioning, Consumer Electronics, Customer Relationships, Google, Mobile Marketing, Smartphones
• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries
• Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
  Content, Content Marketing, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos, YouTube
• Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
  B2C, Brand Positioning, Content, Customer Experience, Customer Relationships, Digital Theory, Inbound Marketing, Marketing Strategy, Mobile Marketing, Positioning, Smartphones, Value Propositions
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Twitter, YouTube
• The App Arms Race: iOS vs. Android [Infographic]Verónica Jarski
  The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the ...
  Consumer Electronics, Customer Behavior, Demographics, High-Tech Marketing, Mobile Marketing, Smartphones, Technology
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smartphones, Social Networking
• Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
  Marketing Strategy, Mobile Marketing, Product Management, Smartphones, Technology