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• How to Prevent Churn and Retain Customers of Online ServicesChris Cheney
  Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ...
  Content, Customer Loyalty, Customer Relationships, Customer Retention, Publishing, Services Marketing, Web Content
• Follow This One New Trend, and You Will Be Found OnlineMaris Callahan
  If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") ...
  Brand Awareness, Brand Management, Naming, Publishing, Search Engine Marketing, SEO, Websites
• Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]Vahe Habeshian
  In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
  Advertising, B2B Marketing, Content, Lead Generation, Marketing Strategy, Publishing, Sales, Social Media, Websites
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content
• Nine Content Tools to Improve Your Online Presence Through CurationDiana Beyer
  The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just ...
  Content, Content Marketing, Content Strategy, Publishing, Social Media
• Marketing Influencers: Four Ways to Elevate Your Content Strategy and Amplify Your OutreachAndrea Lehr
  Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content ...
  Content, Content Strategy, Publishing, Social Media
• #SocialSkim: Snapchat's Transformative New Feature, Plus 10 More Stories in This Week's RoundupChristian Neri
  A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• #SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's RoundupChristian Neri
  This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and ...
  Content, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Marketers' 10 Most Common Copyright Questions... Answered!Kerry O'Shea Gorgone
  Attorney Kerry O'Shea Gorgone answers marketers' legal questions about copyright law, content curation, and more.
  Content, Content Marketing, Publishing, Web Content, Writing
• #SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's RoundupChristian Neri
  From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Publishing, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Vine, YouTube
• #SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's RoundupChristian Neri
  This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social ...
  Advertising, Content, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• Don't Wage War Against Ad Blockers Until You Know Who You're Really FightingSatish Polisetti
  You know readers are using ad-blocking software, but you also need to understand what motivates such behavior. It's a little more complicated than you think.
  Advertising, Content, Content Marketing, Customer Behavior, Customer Insight, Digital Marketing, Publishing, Sales and Advertising
• How Digital Marketing Will Change in 2016 [Infographic]Verónica Jarski
  Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing.
  Advertising, Customer Loyalty, Data, Facebook, Marketing Challenges, Mobile Marketing, Publishing, ROI, Thought Leadership
• Five Things You Should Be Doing With Your Site Search (but Probably Aren't)Kurt Heinemann
  When customers use your e-commerce site's search function, they're very likely looking to buy. If your site search isn't running optimally, you're losing sales.
  B2C, Customer Acquisition, Digital Marketing, E-Commerce, Mobile Marketing, Product Marketing, Publishing, Retail Marketing, Search Engines, Websites
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• Bye-Bye to These 10 Web Design TrendsScott Donald
  These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
  Customer Experience, Mobile Marketing, Publishing, Videos, Website Design, Websites
• Overcome B2B 'Content Marketing Crash' in Four MovesLisa Calhoun
  Content marketing crash—it's that inevitable decline in engagement and conversion after you've gained huge ground. Even the best B2B content marketers can get mired in these muddy battlefields.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Relationships, Marketing Strategy, Newsletters, Positioning, Public Relations, Publishing
• How Online Publishers Can Take Advantage of Automation in EmailTony D'Anna
  Automated email campaigns can help publishers—whether traditional, new, media and entertainment, gaming, or apps publishers—reach the right audience at well-timed moments to drive more website traffic.
  Content, Customer Acquisition, Customer Retention, Email, Email Campaigns, Marketing Automation, Newsletters, Personalization, Publishing, Segmentation
• Publishers' Top Email Marketing Pain Points [Infographic]Ayaz Nanji
  More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.
  Digital Marketing, Email, Email Marketing, Publishing, Research Summaries, Survey Data