Publishing

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• Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
  Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
  Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
• Five End-of-Holiday-Season Marketing Tactics for a Profitable 2018Hanna Fritzinger
  The home stretch of the holiday season is a unique opportunity to retool digital strategies that carry you into January and beyond. Here's how retailers and marketers can connect with ...
  Content Marketing, E-Commerce, Marketing Planning, Marketing Strategy, Publishing
• #SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This WeekChristian Neri
  Twitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its ...
  Advertising, B2C, Content, Customer Behavior, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Publishing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About ItRobert Moseley
  Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.
  Advertising, E-Commerce, Publishing, Website Design, Websites
• The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content OnLaurie Davis
  Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique ...
  Blogging, Content, Content Marketing, LinkedIn, Public Relations, Publishing, Web Content, Writing
• SEO Trends for Publishers: Ranking Factors and AMP ImpactAyaz Nanji
  Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other ...
  Blogging, Content, Mobile Marketing, Publishing, Research Summaries, Search Engine Marketing, Websites
• Three Key Components of Effective Marketing and Content CalendarsGarrett Moon
  If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
  Blogging, Collaboration, Content, Content Marketing, Content Strategy, Management, Project Management, Publishing, Technology
• #SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekChristian Neri
  Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad ...
  Advertising, Augmented Reality, Career Management, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Facebook's Big Weak Spot, LinkedIn Launches Video: 11 Stories This WeekChristian Neri
  Young users may be ready to abandon Facebook; LinkedIn launches video upload, Reddit follows suit; Snapchat wants to transform news, and so does Facebook; Facebook algorithm to punish fake videos; ...
  Content, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos, YouTube
• #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This WeekChristian Neri
  Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed ...
  Advertising, AI, Content, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, Snapchat, Social Media, SocialSkim, Technology, Videos
• The Modern Press Release: Two Don'ts and Three Do'sJay Hickman
  The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here ...
  Content, Press Releases, Public Relations, Publishing, Writing
• #SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This WeekChristian Neri
  LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Lead Generation, LinkedIn, Mobile Marketing, Publishing, Snapchat, Social Media, SocialSkim, Videos
• #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This WeekChristian Neri
  Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Marketing Strategy, Mobile Marketing, Publishing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• How to Reuse Old Content to Boost Your SEO and Keep Your Audience EngagedOn Yavin
  How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling ...
  Blogging, Content, Content Marketing, Content Strategy, Podcasting, Publishing, SEO, Social Media, Videos, Web Content, Writing
• #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This WeekChristian Neri
  Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social ...
  Advertising, Community, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, Social Networking, Twitter, Videos
• How to Create a Fluid Workflow for Content TeamsPeter Szanto
  A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of ...
  Content, Content Marketing, Content Strategy, Publishing, Social Media, Writing
• #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian Neri
  Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Marketing Strategy, Mobile Marketing, Publishing, Social Listening, Social Media, SocialSkim, Twitter, Videos, YouTube
• What Do Publishers Really Want From Ad Platforms?Shay Brog
  The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats ...
  Advertising, Branding, Customer Experience, Publishing, Websites
• A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First WorldClaudia Pennington
  Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners—and keep them coming ...
  Advertising, Content, Google, Mobile Marketing, Publishing, Search Engines, SEO
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos