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• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter
• Do Tweets With Hashtags, Quotes, and Images Get More Retweets?Ayaz Nanji
  Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week, Including Facebook Follow Button, Google Shared EndorsementsAngela Natividad
  Get the latest on Twitter (which just launched scheduled tweets), Facebook (which might implement a follow button!) and Google (which made headlines with plans to launch “shared endorsements”). See how ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo ChangesAngela Natividad
  It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Television, TV, Twitter, Vine, YouTube
• Social Media Spam Up 355%Ayaz Nanji
  During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.
  Facebook, Research Summaries, Social Media, Social Networking, Spam, Twitter, YouTube
• Seven Tools for Finding Great Content to ShareIan Cleary
  Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven ...
  Blogging, Career Management, Content, Content Marketing, Customer Engagement, Customer Relationships, Social Media, Social Networking, Twitter
• How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week, Including Social Sales and Social ROIAngela Natividad
  Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build ...
  Advertising, Demographics, Digital Marketing, Digital Theory, Facebook, Google Analytics, Google+, Metrics, Mobile Marketing, ROI, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Web Analytics
• 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the ...
  Content, Content Marketing, Facebook, Inbound Marketing, Instagram, LinkedIn, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter
• The Power of the Hashtag in Promoting Music (and Just About Anything Else)Kyle Lacy
  Hashtags are powerful, useful tools for marketing, communication, and driving engagement. They are an excellent way to break through the noise of the Internet and reach valuable audiences.
  Advertising, Community, Customer Engagement, Customer Relationships, Engagement, Facebook, Promotions, Social Media, Social Networking, Twitter
• How Twitter Followers Help SMBs [Infographic]Ayaz Nanji
  Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a ...
  Research Summaries, SMBs, Social Business, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, MoreAngela Natividad
  Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to ...
  Branding, Content, Content Marketing, Digital Theory, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Why People Share on Social MediaAyaz Nanji
  The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Twitter
• Social Media and the MTV Video Music Awards [Infographic]Verónica Jarski
  About 9 million MTV Video Music Awards social mentions were made on the day of the event. So, which artists were folks talking about most? And did those artists win ...
  Customer Behavior, Facebook, Google+, Social Media, Twitter
• Twitter Profile Picture Hall of ShameBarry Feldman
  Relationships begin with an introduction. In the case of Twitter (and social media in general), your profile picture is a big part of that introduction—your first impression. Don't blow it...
  Career Management, Social Media, Social Networking, Twitter
• Who Uses Social Networks: Age, Race, and Income BreakdownAyaz Nanji
  Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew ...
  Customer Behavior, Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Social Media This Week: Controversy, Facebook's Shared Photo Albums, MoreAngela Natividad
  See what two controversies rocked the social scene this week (neither involved Syria). Also find a flowchart for choosing hashtags, stats on the best socnets for B2B, Twitter's latest social ...
  Advertising, Branding, Customer Behavior, Digital Theory, Facebook, Instagram, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter