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• Which Social Network Won the World Cup?Ayaz Nanji
  Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social ...
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Search Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Search Engine Land is the industry source most shared on Twitter by search marketers, according to a recent analysis by Leadtail.
  Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Five Reasons Your Awesome Content Isn't Going Viral [Infographic]Verónica Jarski
  You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems ...
  Content, Content Marketing, Content Strategy, Creativity, Facebook, Social Media, Twitter
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• How Charities Are Using Social MediaAyaz Nanji
  Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to ...
  Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• The Social Side of FIFA World Cup 2014 [Infographic]Verónica Jarski
  This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play ...
  Customer Engagement, Customer Experience, Facebook, Social Media, Television, Twitter
• The Most Popular Topics on Facebook and TwitterAyaz Nanji
  The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.
  Facebook, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Important Social Network for MarketersAyaz Nanji
  B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.
  Blogging, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Psychology of Sharing [Infographic]Verónica Jarski
  What types of people are most likely to share content online—and why? Check out this infographic to find out more about social sharers, including their reasons for sharing and the ...
  Content, Customer Behavior, Customer Insight, Email, Facebook, Instagram, LinkedIn, Social Media, Twitter
• #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!Angela Natividad
  Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your ...
  Advertising, Content, Digital Marketing, Digital Theory, LinkedIn, Mobile Marketing, Social Media, SocialSkim, Twitter
• Multichannel Marketing in E-Commerce: Critical TodayRoman Viliavin
  No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.
  Advertising, B2C, E-Commerce, Email, Email Marketing, Facebook, Instagram, Integrated Marketing, Marketing Strategy, Pinterest, Retail Marketing, Search Engine Marketing, SEO, Social Media, Twitter, Web Analytics, Websites, YouTube
• Are You Wasting Your Time on Twitter? Four Ways to Make It CountSonja Jobson
  You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? ...
  Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Social Media, Social Networking, Thought Leadership, Twitter
• #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!Angela Natividad
  This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what ...
  Advertising, Career Management, Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela Natividad
  Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Word-of-Mouth
• #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!Angela Natividad
  This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a ...
  Advertising, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Integrated Marketing, LinkedIn, Online Marketing, Pinterest, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter