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• How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Nearly half (47%) of the content links shared by marketing executives on Twitter comes from mainstream media sources, according to a recent report from Leadtail and Neustar.
  Content, Content Marketing, Research Summaries, Social Media, Social Networking, Twitter
• 20 Must-Have Tools for Clever MarketersElizaveta Naumov
  As a marketer, you're often wearing many hats and simultaneously managing a variety of responsibilities and tasks—from social media to content creation. Luckily, there's an app or service for almost ...
  Career Management, Content, Content Marketing, Customer Engagement, Hiring Outside Resources, Keywords, Project Management, Social Media, Testing, Twitter
• #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela Natividad
  See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Segmentation, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• Does Twitter Activity Map to TV Engagement?Ayaz Nanji
  Does a high volume of tweets about a TV show indicate the viewing audience is more engaged while watching the programming?
  Customer Behavior, Research Summaries, Social Media, Social Networking, TV, Twitter
• #SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!Angela Natividad
  See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Television, TV, Twitter, Vine
• The 10 Most Popular Brands OnlineAyaz Nanji
  Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.
  Brand Equity, Brand Loyalty, Brand Management, Branding, Facebook, Google, Research Summaries, Twitter
• Which Tweets Does Google Search Value Most?Ayaz Nanji
  What does Twitter's deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are ...
  Google, Research Summaries, Search Engine Marketing, Social Media, Social Networking, Twitter
• Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and TopicAyaz Nanji
  Do people in some places send more positive tweets compared with people in other places? Are men or women more likely to tweet about being happy? What topics are people ...
  Customer Behavior, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More!Angela Natividad
  Learn what Facebook now prioritizes in its News Feed and why users come back to it over and over. You'll also score a primer on how hashtags work across different ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Metrics, Mobile Marketing, Search Engines, Social Media, Social Networking, SocialSkim, Twitter, Vine, Web Analytics, YouTube
• The Best Social Networks for Engaging Event AttendeesAyaz Nanji
  Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report.
  Conferences, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Tradeshows/Events, Twitter
• Twitter Benchmarks for Brand Accounts: 4Q14Ayaz Nanji
  The volume of tweets by major brands increased 11%, on average, between 4Q13 and 4Q14, according to a recent report from Simply Measured.
  Benchmarking, Research Summaries, Social Media, Social Networking, Twitter
• Three New Twitter Updates You Need to Take Advantage of in 2015Alfredo Ramos
  Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.
  Content, Customer Engagement, Social Media, Twitter, Videos
• #SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!Angela Natividad
  We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• Do Brands Respond to Mentions on Twitter?Ayaz Nanji
  Only 47% of retail brands engage on Twitter when tagged in an @mention, according to a recent report from Brandwatch.
  Customer Service, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• Which NFL Teams Are Winning (and Losing) on Twitter?Ayaz Nanji
  NFL teams now have 13.2 million followers on Twitter in total, and teams have increased their follower base by an average of 27% since August 2014, according to a recent ...
  Research Summaries, Social Media, Social Networking, Twitter
• Why You Can't Ignore Social's Selling PowerPeter Prodromou
  How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of ...
  Consumer Electronics, Customer Behavior, Sales, Social Media, Twitter
• The Best Days and Times to Post Content [Infographic]Ayaz Nanji
  The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Email, Email Marketing, Facebook, Instagram, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• #SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital ReportAngela Natividad
  This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest ...
  Content, Customer Behavior, Demographics, Digital Marketing, Digital Theory, Facebook, Gen Z, Millennials, Mobile Marketing, Pinterest, Social Media, SocialSkim, Technology, Twitter