Finance: How-to articles covering the latest marketing tactics, tips, and strategies.

• Optimism Abounds for 2013; Finances Top of MindLenna Garibian
  Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% ...
  Customer Behavior, Finance, Research Summaries
• The Six A's of Marketing Performance Management [Infographic]Laura Patterson, Julie Schwartz
  What grade would your CEO give your marketing organization for its ability to demonstrate its impact on the business? Today's "A" marketers demonstrate these Six A's of Marketing Performance Management: ...
  Brand Management, Finance, Marketing Analytics, Marketing Automation, Marketing Operations, Marketing Strategy, Sales, Thought Leadership