• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers by Becky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
  More articles on Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
• Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
  The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
  More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
• Software Sales: How to Do More With Less by Tim Keyes
  "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze the effectiveness of their programs and determine their return on ...
  More articles on Collaboration, Customer Relationships, Marketing Tips, Measurement, Product Marketing, ROI, Sales
• Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness by Jim Lenskold
  How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will ...
  More articles on Collaboration, Lead Generation, Measurement, ROI, Sales, Testing
• Anatomy of a Novel-Sized Landing Page, Part 2 by Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you need to keep the message on track and motivating by ...
  More articles on E-Commerce, Landing Pages, Sales, Testimonials, Writing
• Reading Your Buyers' Digital Body Language: A How-To Guide by Steve Woods
  Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
  More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
• How Businesses Can Use Social Media to Shorten the Sales Cycle by Barbara Bix
  How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments?
  More articles on Blogging, Direct Marketing, Pricing, ROI, Sales, Social Media, Social Networking, Targeting
• Knowing What Matters—Your Success Criteria—Is a Guiding Light in the Dark by Nilofer Merchant
  Here's a scenario many of us have experienced: The CEO sets the revenue goals in the annual business plan; the plan is handed down; and the business units scramble to make the numbers. Only one thing is wrong: We don't know ...
  More articles on Collaboration, Management, Marketing Budgets, Marketing Strategy, Sales
• Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action by Jim Lenskold
  The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures that concentrate on distinct portions of the customer-purchase funnel. There's no ...
  More articles on Collaboration, Lead Generation, Lead Quality, Measurement, ROI, Sales
• To Sell During a Recession, Shop a Mile in Their Shoes by Jenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the connection with the customer truly engages. When the product has ...
  More articles on Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales
• How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics by Todd Miechiels
  One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely ...
  More articles on Measurement, Metrics, Sales, Search Engine Marketing, Search Engines, Web Analytics, Websites
• GM's Biggest Strategic Blunder by David A. Aaker
  GM's CEO, Rick Wagoner, has opined that the automaker's biggest blunder was to walk away from the electric car. But GM's biggest strategic blunder might have been its failure to view Saturn strategically—and as a consequence not allowing it to fulfill ...
  More articles on Customer Behavior, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• Four Steps to Marketing Smarter (and for Less) in Today's Economy by Kimberly Smith
  The economy is sour, consumers aren't buying, and the competitive landscape is mutating. What's a marketer to do? Well, you can start by following advice from the likes of Tim Berry, Seth Godin, David Meerman Scott, Bryan Eisenberg, and Jonathan ...
  More articles on Economic Crisis, Marketing Strategy, Marketing Tips, Sales
• Thinking Like a Realtor: Five Steps to Enhance Sales at Your Web Site by David Polley
  Could your Web site could do a better job of engaging, converting, and retaining customers? Look at how another industry—in this case, real estate—preps their product for market. Here's how you can apply their strategies to your own situation.
  More articles on Marketing Tips, Sales, Web Copy, Websites
• Incentives: 5 Cardinal Rules, 10 Great Ideas by Kristin Zhivago
  When the economy gets tight, customers can take forever to reach a buying decision. So, managers think up incentives that will encourage the customer to buy. Whatever lure you use should inspire the prospective customer to edge a little closer ...
  More articles on Marketing Smarter, Marketing Tips, Sales
• Beyond YouTube: Getting Started With Video for Marketing and Sales by Gary Anderson
  Do you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key ...
  More articles on Sales, Videos, YouTube
• Getting in the Front Door of Prospects: Five Creative Marketing Ideas That Work by Elaine Fogel
  How can you build and steward a long-term customer relationship if you can't access your prospect in the first place? To reach those big fish takes creativity, perseverance, ingenuity, chutzpah, and, sometimes, just plain dumb luck. Here are five creative ...
  More articles on Customer Acquisition, Lead Generation, Marketing Smarter, Sales, Targeting
• How to Size and Build a Sales Territory by Bob Howard
  Companies should (and can!) implement a sustainable, consistent telephone prospecting program to develop a "sales territory" using an approach that sales reps will actually adopt. If telephone prospecting controls the destiny of your business, you should investigate a better way to ...
  More articles on Lead Generation, Sales, Telemarketing
• Fueling the Engine of Sales Success: Five Keys to Sustainable Self-Motivation by David McNally
  Beaten down by a constant stream of customer "No's," some salespeople find it difficult to pick themselves up and jump back in the game. But there are other salespeople whose motivation and resilience enable them to make every customer call ...
  More articles on Career Management, Sales
• Selling Professional Services? It's All About Leverage by Barbara Bix
  Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most firms rely on their partners and principals to bring in new work, client acquisition ends up consuming a lot of ...
  More articles on Customer Acquisition, Sales, Services Marketing, Thought Leadership

See all 230 marketing articles related to Sales

• Is He a Searcher or a Sleaze?
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
  More articles on B2B Marketing, Hiring Outside Resources, Marketing Tips, Sales, SEO
• Are You That Into Me?
  "During the sales process [with potential email service providers] you will meet rainmakers, executives, subject-matter experts, high-level technical support, and creative directors and so on," says Bryan Stapp in a ...
  More articles on Email Marketing, Management, Sales
• Why Salespeople Fail
  "It's a battle of the plans, and the person with the stronger plan wins," says Steven Kraner at Hightechguru.com, and it's the main reason why high-tech salespeople fail. Technology buyers ...
  More articles on High-Tech Marketing, Management, Sales
• Yes, It's Viral, but I'm not Afraid
  This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.) But that word holds a scary ...
  More articles on B2B Marketing, Measurement, Sales, Videos, Word of Mouth
• Ready—Set—Deliver
  Your offer could be good—heck, your offer could be great—but still not compel your email subscribers to take action. Why? What is the magic that leads to great email conversion ...
  More articles on Customer Engagement, Email Marketing, High-Tech Marketing, Sales
• Be a Devil This Halloween
  Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
  More articles on B2B Marketing, Marketing Smarter, Sales, Writing
• The Big Picture: Consider It
  These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes ...
  More articles on High-Tech Marketing, Marketing Plans, Marketing Smarter, Sales
• Must We Really Move Up to Three?
  Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it? In a ...
  More articles on B2B Marketing, Sales, Web 2.0
• Marketing Gets SaaS-sy
  If you are assessing your company's readiness to add SaaS providers to your partner base, it's important to consider the strategic differences that underlie a SaaS strategy. "You'll need to ...
  More articles on Customer Relationships, High-Tech Marketing, Product Marketing, Sales
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  More articles on B2B Marketing, Customer Engagement, Lead Generation, Sales, Writing
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  More articles on Customer Engagement, Sales, Small Business, Web Content, Writing
• Consultative Selling: Staying Above the Fray
  The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  More articles on Collaboration, Customer Relationships, Economic Crisis, High-Tech Marketing, Sales
• Active Headlines Get More Attention
  Fact No.1 That We All Know: Providing free content such as whitepapers or research reports can be a great B2B lead generator. Fact No.2 That We All Know: B2B marketers' ...
  More articles on B2B Marketing, Copywriting, Lead Generation, Sales
• 'Oh, and Here's Another Neat Thing...'
  Heard those words in a software demo lately? Regardless of how important the demo can be in a complex B2B sale, it's not hard for you, or your customers, to ...
  More articles on B2B Marketing, Customer Engagement, High-Tech Marketing, Sales
• That Looks, Sounds, Feels, Smells, Tastes Nice!
  "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  More articles on B2B Marketing, Creativity, Customer Engagement, Lead Generation, Sales
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  More articles on Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• Why Not Quantity AND Quality?
  When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
  More articles on B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation
• The Truth Hurts
  On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  More articles on Customer Engagement, High-Tech Marketing, Interactive Marketing, Sales, Websites
• Think of It as Home Improvement
  "Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
  More articles on B2B Marketing, Landing Pages, Sales, Web Content, Websites
• A Match Made in E-Heaven: Twitter and Email
  While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  More articles on Customer Relationships, Email Marketing, High-Tech Marketing, Marketing Smarter, Sales, Twitter

See all 48 marketing Daily Posts related to Sales

Sales case studies, deconstructing real life examples and illustrating lessons learned

• How a Single Voice Recording Scored Immediate Ticket Sales for Boston Collegeby Boston College Athletics
  CASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000.
  More case studies on Case Studies, Customer Engagement, Marketing Strategy, Sales, Taglines
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer Retentionby Mike Miller Hyundai
  CASE STUDY: While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are filled, and customer retention is significantly higher.
  More case studies on Case Studies, Customer Retention, Sales, Telemarketing
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
  More case studies on Brand Awareness, Case Studies, Interactive Marketing, Sales, Word of Mouth
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
  More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites
• How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donationsby Acumen Fund
  CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way.
  More case studies on Case Studies, Customer Retention, Non Profits, Sales, Website Design
• How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
  CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
  More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
  More case studies on Advertising, Brand Awareness, Case Studies, Creativity, Sales, Sponsorship, Television, Websites
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
  More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer Serviceby Dollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%.
  More case studies on Case Studies, Customer Experience, Customer Service, Sales, Surveys
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites
• How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogsby Denali Flavors
  Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs.
  More case studies on Blogging, Blogging Strategy, Brand Awareness, Case Studies, Sales
• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
  The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.
  More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales

See all 37 marketing Case Studies related to Sales

Sales online seminar broadcasts from the best minds in marketing

• Street Stories: Social Media and the Sales CycleAttendee rating:  - 8/6/2009
  More seminars on Blogging, Case Studies, Marketing Strategy, Sales, Social Media, TV
• Seven Fast-Acting Methods to Drive B2B Revenue NowAttendee rating:  - 5/14/2009
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationAttendee rating:  - 11/6/2008
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessAttendee rating:  - 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• Telling a Story that Sells: Case Studies with HeartAttendee rating:  - 2/14/2008
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• How to Make Marketing Indispensable to SalesAttendee rating:  - 2/7/2008
  More seminars on Collaboration, Customer-Centric, Marketing Strategy, Measurement, Print Collateral, ROI, Sales, Value Propositions
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingAttendee rating:  - 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksAttendee rating:  - 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Promotions: Instant Gratification for Small Business MarketersAttendee rating:  - 12/14/2007
  More seminars on Marketing Plans, Measurement, Online Marketing, Promotions, Sales, Small Business
• Customer Carewords: Words on the Web that Make the SaleAttendee rating:  - 12/13/2007
  More seminars on Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionAttendee rating:  - 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• Arm Your Sales Team with Collateral That B2B Prospects Really WantAttendee rating:  - 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• Customer Message Management 1: Four Steps to Improving the Sales-to-Customer ConversationAttendee rating:  - 6/7/2007
  More seminars on Brand Awareness, Collaboration, Customer-Centric, Marketing Tips, Sales
• Delivering Presentations That Make the SaleAttendee rating:  - 5/3/2007
  More seminars on Creativity, Customer Engagement, Marketing Tips, Public Speaking, Sales
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayAttendee rating:  - 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Bridging the B2B Sales and Marketing GapAttendee rating:  - 10/12/2006
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Sales, Value Propositions
• Lead Generation, Qualification and TrackingAttendee rating:  - 3/10/2005
  More seminars on Lead Generation, Lead Nurturing, Lead Quality, Measurement, ROI, Sales
• Killer Web Content: Make the Sale and Build the Brand, with Gerry McGovernAttendee rating:  - 12/8/2004
  More seminars on Branding, Collaboration, Customer Behavior, Sales, Web Content, Websites
• More Profitable B2B Marketing:
  Manage Your Leaky Sales & Marketing FunnelAttendee rating:  - 8/12/2004
  More seminars on B2B Marketing, Collaboration, Lead Generation, Management, Promotions, ROI, Sales

See all On Demand Seminars in our library

Sales marketing downloads for the busy professional

• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Trade Shows/Events
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
  More tools on Collaboration, Lead Generation, Measurement, Metrics, ROI, Sales

See all Tools and Downloads in our library