Marketing Resources: Sales

• A Five-Step Process for Hosting a Webinar That Generates Salesby Greg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork out of hosting an effective, successful webinar.
  More articles on Content, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• Never Waste an Opportunity: The Value of Lead Nurturingby Sookie Shuen
  When new visitors arrive at your website, you have two ways to seize the opportunity and guide them toward becoming customers. Both opportunities can evaporate in the blink of an eye—if you don't have the proper systems in place.
  More articles on Brand Loyalty, Customer Acquisition, Lead Nurturing, Marketing Tips, Sales
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
  More articles on Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.
  More articles on Customer Engagement, E-Commerce, Email Lists, Marketing Analytics, Sales, Websites
• Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  More articles on Marketing Tips, Mobile Marketing, Print Collateral, Sales, Trade Shows/Events
• Sales Copy: Make Them Laugh? Or Make Them Buy?by Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
  More articles on Copywriting, Humor, Sales, Writing
• How to Reduce Lead Leakage Nowby Lisa Cramer
  Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.
  More articles on Collaboration, Lead Nurturing, Lead Quality, Sales
• The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  More articles on Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• What Doesn't Work in Lead Managementby Dan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
  More articles on Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• Five Tips for Writing Effective Sales Lettersby Matt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
  More articles on Content, Customer Engagement, Sales, Writing
• How to Get to the Bottom of Base Sales Driversby Henry Wang
  To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI.
  More articles on Advertising, Marketing Analytics, Marketing Automation, Promotions, Sales
• Jeff Bezos and the Shoe-Store Owner: How to Build Instant Rapport With Your Customersby Aman Basanti
  In April 2009, Amazon founder and CEO Jeff Bezos convinced Zappos founder Tony Hsieh to sell his online shoe store despite his initial reluctance. The story serves as a lesson to all marketers on building rapport with customers.
  More articles on Customer Engagement, Customer Relationships, Market Research, Sales, Thought Leadership
• Five Strategies for Speaking to B2B Buyers' Pain Pointsby Dan McDade
  Effective B2B lead generation, lead qualification, and lead nurturing programs are built on a rock-solid messaging platform—your offer. The most important aspect of a great offer is a deep understanding of what motivates potential buyers.
  More articles on B2B Marketing, Copywriting, Customer Acquisition, Lead Generation, Lead Nurturing, Sales
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Monthsby Kimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.
  More articles on Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• Why Sales Needs Fewer Leads From Marketingby Dan McDade
  Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.
  More articles on Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
• New 'X Factors' in Buying and Sellingby Ernest Falkner
  Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.
  More articles on Collaboration, Sales, Social Networking
• How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind Sehtia
  A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing ...
  More articles on B2B Marketing, Keywords, Marketing Tips, Sales, Targeting, Testing
• A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is Zeroby Elaine Fogel
  One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.
  More articles on Customer Engagement, Marketing Strategy, Sales, Word of Mouth
• Get 'Em While They're Hot: Six Ways to Maximize Lead Conversionby Sammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  More articles on CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• How to Sell Ad Space on Your Websiteby David Murton
  If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Learn how ad type, placement, and location can boost your website revenue.
  More articles on Advertising, Customer Acquisition, Google, Marketing Tips, PPC Campaigns, Sales, Websites

See all 284 marketing articles related to Sales

• Why a Silent Customer Can Be Deadly
  Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  More articles on Customer Engagement, Customer Relationships, Customer Satisfaction, Sales
• Three Tricks for Getting Your Lead Gen Program Where You Want It To Go
  "According to an old expression, even a man lost in the woods knows where he wants to go," writes Dan McDade at MarketingProfs. That adage can apply to the lead ...
  More articles on Lead Generation, Marketing Tips, Measurement, Sales
• Create Content for Each Stage of the B2B Buying Journey
  Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
  More articles on B2B Marketing, Content, Lead Nurturing, Sales
• Sales Pipeline Metrics to Help Boost Forecast Accuracy
  Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
  More articles on B2B Marketing, Forecasts, Metrics, Sales
• A Bold B2B Sales Strategy That Just Might Get Results
  In an article at Sales 2.0, Jill Konrath answers the question all B2B sales people ask themselves when heading out to meet with prospects: "What will make them say, Yes, ...
  More articles on B2B Marketing, Marketing Strategy, Sales
• Cyber Monday Reaches $1.25B in Record US Spending
  US retail e-commerce spending for the first 28 days of the November-December 2011 holiday season totaled $15.0 billion, up 15% over the corresponding days in 2010, as Cyber Monday recorded ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Sales
• B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]by Michael Harris
  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic ...
  More articles on B2B Marketing, Case Studies, Sales
• Three Ways to Crank Up Your B2B Sales Smarts and Results
  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Sales
• Three Ways to Maximize Lead Conversion
  As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy ...
  More articles on Lead Generation, Sales, Social Networking
• Three Tips for Tradeshow Success
  "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your ...
  More articles on Marketing Tips, Sales, Trade Shows/Events
• Three Ways to Adjust Your Sales Approach in a Content-Drenched Marketplace
  We all know it: Content rules in today's digital marketplace. Prospects expect to find information about any product or service that strikes their fancy—in a matter of seconds. As a ...
  More articles on B2B Marketing, Content, Sales
• Writing Copy That Closes the Deal on Your Sales Page
  In a guest post at Remarkablogger, Amy Harrison notes the strange tonal shift that happens on the way to a website's sales page: "Whilst your blog content might have the ...
  More articles on Copywriting, Sales, Websites
• Three Steps to Choosing the Right Marketing Automation Platform
  Marketing automation systems—and the solutions they promise—can hold a magnetic appeal for B2B marketers. As Liz McLellan describes it at the BtoBlog, "We were going to have fewer but more ...
  More articles on B2B Marketing, Marketing Tips, Sales
• How Visa Shifted Its Marketing Focus to Social and Digital Media
  In a CMO Close-Up interview at BtoB Magazine, John Obrecht speaks with Antonio Lucio, global chief marketing, strategy and corporate development officer at Visa. The two discuss how Visa has shifted ...
  More articles on B2B Marketing, Digital Marketing, Sales, Social Media
• Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider
  This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  More articles on B2B Marketing, Lead Generation, Promotions, Sales
• Four Steps to Creating Valuable B2B Customer Content
  "Would it shock you to learn that 68 percent of customer defections occur because customers perceive 'an attitude of indifference?'" asks Ardath Albee in a recent post at the Marketing ...
  More articles on B2B Marketing, Content, Customer Retention, Sales
• Three Ways to Use the iPad as a B2B Sales Tool
  "The iPad 2 is here and Apple apps are hotter than ever," writes Tom Ballew in a post at the B2B Insights Blog. "Now B2B marketers are starting to want ...
  More articles on B2B Marketing, Consumer Electronics, Creativity, Lead Generation, Sales
• Six Ways Inbound Marketing Can Deliver Results for B2B Clients
  The digital revolution was a "perfect storm," says B2B marketing veteran Ron Fink in a guest post at HubSpot's Inbound Internet Marketing Blog. Seemingly overnight, marketers began struggling with how ...
  More articles on B2B Marketing, Customer Engagement, Sales
• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  More articles on B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smart Phones
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  More articles on B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales

See all 173 marketing Daily Posts related to Sales

Sales case studies, deconstructing real life examples and illustrating lessons learned

• How a Single Voice Recording Scored Immediate Ticket Sales for Boston Collegeby Boston College Athletics
  CASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000.
  More case studies on Case Studies, Customer Engagement, Marketing Strategy, Sales, Taglines
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer Retentionby Mike Miller Hyundai
  CASE STUDY: While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are filled, and customer retention is significantly higher.
  More case studies on Case Studies, Customer Retention, Sales, Telemarketing
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppersby OfficeMax, Inc.
  CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.
  More case studies on Brand Awareness, Case Studies, Interactive Marketing, Sales, Word of Mouth
• How NHL.com's Online Campaign Helped Dodge Launch a New Vehicle, Exceed Sales Forecastsby NHL.com
  CASE STUDY: Before any talk of bailouts, Chrysler called on 15 Web sites to help improve consumers' perception of the Dodge brand and launch its first crossover vehicle, the Journey. NHL.com cut through the clutter and delivered the brand message. Here's how.
  More case studies on Branding, Case Studies, Collaboration, Online Marketing, Sales, Sponsorship, Websites
• How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donationsby Acumen Fund
  CASE STUDY: For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's how a site redesign helped in a big way.
  More case studies on Case Studies, Customer Retention, Non Profits, Sales, Website Design
• How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
  CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
  More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
• How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
  CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
  More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How a Young Company's History-Making Soccer-Jersey Sponsorship Increased Sales, Brand Recognition and Moreby XanGo, LLC
  CASE STUDY - Here's how a unique Major League Soccer sponsorship helped a new beverage product score big in both sales and brand recognition. What's more, here are three lessons you can apply to your own sponsorship efforts.
  More case studies on Advertising, Brand Awareness, Case Studies, Creativity, Sales, Sponsorship, Television, Websites
• How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page Personalizationby Company: Continental Warranty
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct them to microsites matching their profiles—and nearly doubled leads.
  More case studies on Case Studies, Customer Engagement, Landing Pages, Lead Generation, Personalization, PPC Campaigns, Sales, Search Engine Marketing, Targeting
• How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
  For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
  More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites
• How a Digital Input Device Manufacturer Increased Engagement With Customers, Upped Holiday Salesby Wacom Technology Corp.
  Wacom's digital pens and their capabilities are well-known in the business world. To continue growing, however, the company needed to address the consumer market. Here's how it effectively reached a new fan community.
  More case studies on Case Studies, Creativity, Customer Engagement, Email Marketing, Hiring Outside Resources, Sales, Websites, Word of Mouth
• How a Rental Car Firm Upped New York Revenue 24%, Improved Customer Serviceby Dollar Thrifty Automotive Group
  In late 2006, Dollar's business was slowing at New York's LaGuardia airport. With some outside help, the local marketing manager developed an email survey, then used the answers to pinpoint Dollar's weaknesses. The resulting efficiencies helped Dollar grow its parking-related business by 24%.
  More case studies on Case Studies, Customer Experience, Customer Service, Sales, Surveys
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturingby Objectivity, Inc.
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.
  More case studies on B2B Marketing, Case Studies, Lead Generation, Lead Nurturing, ROI, Sales, Webinars
• How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
  Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites
• How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogsby Denali Flavors
  Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs.
  More case studies on Blogging, Blogging Strategy, Brand Awareness, Case Studies, Sales
• How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversionsby BabyCenter
  The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.
  More case studies on Case Studies, Customer Acquisition, Landing Pages, Sales

See all 37 marketing Case Studies related to Sales

Sales online seminar broadcasts from the best minds in marketing

• Website Translation: Conquering New Language Markets to Gain New SalesBroadcast on 1/31/2012 11:00:00 AM
  More seminars on Customer Experience, International Marketing, Sales, Web Content, Websites
• Reduce Barriers to the Sale and Make it Easy for Customers to BuyBroadcast on 12/15/2011 11:00:00 AM
  More seminars on Customer Behavior, Marketing Strategy, Sales, Voice of the Customer
• The Art of Sales Conversations: Winning Clients and Increasing RevenueBroadcast on 10/27/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Relationships, Lead Nurturing, Relationship Marketing, Sales
• Accelerating Sales with Competitive IntelligenceBroadcast on 5/19/2011 11:00:00 AM
  More seminars on Market Research, Marketing Strategy, Sales, Social Media
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media
• The Truth About LeadsBroadcast on 3/17/2011 11:00:00 AM
  More seminars on Collaboration, Lead Generation, Lead Quality, Marketing Strategy, Marketing Tips, Sales
• Street Stories: Social Media and the Sales CycleBroadcast on 8/6/2009 11:00:00 AM
  More seminars on Blogging, Case Studies, Marketing Strategy, Sales, Social Media, TV
• Seven Fast-Acting Methods to Drive B2B Revenue NowBroadcast on 5/14/2009 11:00:00 AM
  More seminars on B2B Marketing, Benchmarking, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Quality, Marketing Tips, Sales
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008
  More seminars on B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving SalesBroadcast on 5/15/2008 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Marketing Challenges, Marketing Tips, Metrics, Sales, Social Media
• Telling a Story that Sells: Case Studies with HeartBroadcast on 2/14/2008
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• How to Make Marketing Indispensable to SalesBroadcast on 2/7/2008
  More seminars on Collaboration, Customer-Centric, Marketing Strategy, Measurement, Print Collateral, ROI, Sales, Value Propositions
• Buyer Personas: A Smart Way to Align B2B Sales and MarketingBroadcast on 1/17/2008
  More seminars on B2B Marketing, Collaboration, Lead Generation, Marketing Tips, Personas, Sales, Targeting, Web Content
• How to Develop a B2B Lead Nurturing Program that Really WorksBroadcast on 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• Promotions: Instant Gratification for Small Business MarketersBroadcast on 12/14/2007 11:00:00 AM
  More seminars on Marketing Plans, Measurement, Online Marketing, Promotions, Sales, Small Business
• Customer Carewords: Words on the Web that Make the SaleBroadcast on 12/13/2007
  More seminars on Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionBroadcast on 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• Solving B2B Marketing Dilemmas: A Sneak Peek at the Chicago B2B Forum on Driving SalesBroadcast on 9/6/2007 11:00:00 AM
  More seminars on B2B Marketing, Email Marketing, Management, Marketing Challenges, Sales, Social Media, Word of Mouth
• Arm Your Sales Team with Collateral That B2B Prospects Really WantBroadcast on 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing

See all 26 marketing On Demand Seminars related to Sales

Sales Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Create a Lead Generation Form in MailChimpReleased on 1/13/2012 10:00:00 AM
  More Take 10 on Copywriting, Email Lists, Email Marketing, Lead Generation, Sales, Targeting
• Take 10: How to Develop a Lead Management Process that Drives SalesReleased on 7/29/2011 10:00:00 AM
  More Take 10 on Lead Generation, Marketing Strategy, Metrics, Sales

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Sales marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  More tools on Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  More tools on Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  More tools on Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• B2B Lead Generation: Marketing ROI & Performance Evaluation Study
  MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
  More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
• Lead Generation How-To Guide
  Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
  More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
• Trade Show Marketing Template
  Trade show marketing is a high-risk, high-reward endeavor. This Template provides a sytematic look at trade show marketing. It walks you through selection and promotion, to follow-up and measurement. This step-by-step guide will insure your trade show marketing is effective, efficient, measurable, and successful.
  More tools on Lead Generation, Lead Scoring, Marketing Tips, Metrics, Sales, Trade Shows/Events
• Marketing ROI and the Sales Funnel
  In this guide, you will learn how to structure, motivate and measure the marketing and sales functions to maximize profit. Topics include: 1) a high-level self-assessment to determine potential sources of profit leakage; 2) how to map out and improve strategies related to the buying cycle; 3) how to apply marketing ROI principles to create strategies to reduce and recycle leakage from the buying cycle; and 4) how to leverage insight on your key profit drivers and customer-level analysis to improve profitability.
  More tools on Collaboration, Lead Generation, Measurement, Metrics, ROI, Sales

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