• 11 Tips for Challenging Government-Marketing Myths and Reaching Buyers by Becky Sheetz-Runkle
  Just as selling to government is different from selling to any other industry, marketing to government requires a distinct approach. Although there is no shortage of ways to reach government buyers, some ways are better than others. To help shatter ...
  More articles on Case Studies, Collaboration, Measurement, Newsletters, Public Relations, Sales, Thought Leadership, White Papers
• 10 Practical Tips for Creating Blockbuster E-Books by Jonathan Kranz
  Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains and achieve the gains.
  More articles on Marketing Tips, Public Relations, Social Media, Thought Leadership, Writing
• A Newbie's Field Guide to Twitter for Business: 29 Questions (and Answers) About Starting Out by Beth Harte, Ann Handley
  So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right? Not only doesn't Twitter make obvious and immediate sense, but it's also marked by ...
  More articles on Blogging, Community, Customer Engagement, Google, SMS, Thought Leadership, Twitter
• You Had Me at 'Recession-Proof': The Hispanic Market by Blaire Borthayre
  The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market ...
  More articles on Hispanic Marketing, Marketing Smarter, Recession, Thought Leadership
• My So-Called Marketing Life: How Do I Extend the Reach of My Brand? by Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she came to see marketing herself as an actor as the ...
  More articles on Brand Positioning, Branding, Networking, Social Networking, SWOT, Thought Leadership, Website Design
• Email Marketing Success Is All About the Value of Content by Steve Adams
  A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover. The same mentality should always be applied to email campaigns. A nice-looking template means ...
  More articles on Creativity, Email Marketing, Marketing Smarter, Thought Leadership, Writing
• Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly Smith
  For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
  More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
• Endurance Training: Five Brand-Building Exercises by Kimberly Smith
  When the slow season strikes, devote some energy to pumping up your brand. These five exercises will show you where to start to best position yourself for the inevitable upturn.
  More articles on Ad Copy, Branding, Customer Relationships, Marketing Tips, Thought Leadership, Twitter
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 2) by Jonathan Kranz
  Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, here are five more inexpensive (yet powerful!) ideas that can help you and your business come out on top.
  More articles on Case Studies, Economic Crisis, Marketing Tips, Positioning, Thought Leadership, White Papers
• 10 Best-Practices for Writing a Whitepaper That Gets Results by Steve Hoffman
  Whitepapers can be a highly effective tool to establish your credibility, promote a product or service, and get results. Here are the 10 best practices to writing a whitepaper that will get your company noticed.
  More articles on Marketing Tips, Targeting, Thought Leadership, White Papers, Writing Whitepapers
• How to Acquire and Retain Customers via Content Marketing by Paul Chaney
  Face it. If you are an online marketer, you're a publisher. Your Web properties are media sites, whether you consider them such or not; so you might as well make the most of it and provide your customers and prospects ...
  More articles on Blogging, Customer Acquisition, Customer Retention, Online Marketing, Targeting, Thought Leadership, Writing
• Eight Ways to Integrate Webinars Into a B2B Marketing Plan by Laura Heinrich
  B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline ...
  More articles on B2B Marketing, Lead Generation, Marketing Tips, Thought Leadership, Webinars
• Five Key Considerations Before Launching a Company Blog by Carrie Shearer
  Consider this: Every business, company, and organization is made of a unique group of people functioning in a unique culture. Accordingly, every organization considering a blog must address its own unique set of circumstances before it can determine whether a ...
  More articles on Blog Monitoring, Blogging, Corporate Blogging, Thought Leadership
• Going Viral With Your B2B Marketing: Q&A With David Meerman Scott by Mack Collier
  Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral sensation. But for every successful viral effort there are countless attempts ...
  More articles on B2B Marketing, Product Marketing, Thought Leadership, Word of Mouth
• Online Customer Communities Power Routine Innovation by John Kembel
  As a result of its online customer community, a company can get much more than basic product feedback. It gains deep insight into the needs of customers, and creates ever-greater customer loyalty by embracing customers as co-designers. Most importantly, the company ...
  More articles on Collaboration, Creativity, Customer Advisory Programs, Customer Engagement, Thought Leadership
• Eight Ways Your Company Can Benefit From Blogging by Mack Collier
  Blogging takes advances in marketing one step further by allowing businesses to initiate conversations with their audience. Gaining a better understanding of your customers allows you to more effectively and efficiently market to them. This, of course, lowers your marketing ...
  More articles on Blog Monitoring, Blogging, Corporate Blogging, Thought Leadership
• The Link-Building Bible: Over 100 Tips, Tricks and Tactics for Rapidly Building Link Popularity by Miles Galliford
  Link building is the tactic of getting other Web sites to link to your Web site. Getting inbound links from well-ranked, reputable, and relevant sites means that your Web site will receive good rankings and a lot of free traffic. Here is ...
  More articles on Facebook, MySpace, Podcasting, Press Releases, Thought Leadership, Website Design, Websites, Writing
• Selling Professional Services? It's All About Leverage by Barbara Bix
  Attracting—and ultimately closing—deals with new clients can take professional service providers anywhere between several months and several years. Since most firms rely on their partners and principals to bring in new work, client acquisition ends up consuming a lot of ...
  More articles on Customer Acquisition, Sales, Services Marketing, Thought Leadership
• Seven Ways Your Company Can Harness the Power of Blogs by David Felfoldi
  Blogging is a phenomenon that can no longer be ignored by today's competitive companies. So how does your company best harness the power of blogs? Here are common-use cases for any organization.
  More articles on Blogging, Corporate Blogging, Customer Engagement, Customer Experience, Marketing Tips, Thought Leadership
• How Online Thought Leadership Can Transform You (and Your Company) Into a Trusted Resource by David Meerman Scott
  An effective online content strategy, artfully executed, drives action. Organizations that use online content well have a clearly defined goal—to sell products, generate leads, or get people to join a community, vote, or donate money—and they deploy a content strategy ...
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• eBay Sells Stake in Skype
  eBay is selling a 65% stake in Skype for $1.9 billion in cash and a $125 million note, reversing a 2005 acquisition that had puzzled analysts.
  More articles on Marketing Strategy, Sales, Thought Leadership
• All You Ever Needed to Know About Twitter
  Michael Martine considered writing a book on how to make the most of Twitter. Fortunately for us all, however, he chose instead to share his insight—gratis—at Remarkablogger in an extended ...
  More articles on Small Business, Thought Leadership, Twitter, Videos
• Can We Link Up Sometime?
  What are two of the biggest obstacles companies face in link marketing? Consultant Justilien Gaspard believes they are: (1) developing linkable content, and (2) making people aware of it. In a recent ...
  More articles on Creativity, Search Engine Marketing, Social Media, Thought Leadership
• Tweet Like You Mean It
  Lots of companies are scrambling to see how they can use Twitter to promote their products and services. But a few good tweets can also provide great customer service. Glenn ...
  More articles on Customer Behavior, Customer Service, Thought Leadership, Twitter
• Did You Know?
  Did you know that the top 10 in-demand jobs in 2010 did not exist in 2004? Did you know that today's learner will have 10 to14 jobs by the age ...
  More articles on Career Management, Management, Marketing Challenges, Thought Leadership, Videos, Web Content, YouTube
• Give Away the Good Stuff
  "If you want to create something very good," says Tom Peters, "it takes time, energy, and sometimes money." That, he argues, is exactly why you should give away your finest ...
  More articles on Customer Engagement, Marketing Inspiration, Thought Leadership
• Write? Right!
  How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
  More articles on Links, Search Engine Marketing, SEO, Thought Leadership, Web Copy, Websites

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Thought Leadership case studies, deconstructing real life examples and illustrating lessons learned

• How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
  CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
  More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content

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Thought Leadership online seminar broadcasts from the best minds in marketing

• Content Marketing: How to Position Your Company as a Trusted Expert ResourceAttendee rating:  - 12/4/2008
  More seminars on E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing
• How to Develop a B2B Lead Nurturing Program that Really WorksAttendee rating:  - 12/20/2007
  More seminars on B2B Marketing, Customer Relationships, Lead Generation, Lead Nurturing, Referrals, Sales, Thought Leadership
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyAttendee rating:  - 6/29/2006
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing

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Thought Leadership marketing downloads for the busy professional

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