Inbound Marketing

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• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• Case Study: How Low-Cost Conversation Starters Built Community, Generated LeadsKimberly Smith
  How do you build a thousand-strong online community when your entire global audience is just 20,000 people? Easy! (Not really, but it's possible.)
• Case Study: How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%Kimberly Smith
  Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and ...
• Case Study: How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage CustomersKimberly Smith
  Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral ...
• Case Study: How One Whitepaper Generated 500 Leads and Significant PR for a B2B ManufacturerNettie Hartsock
  JER Envirotech, a manufacturer of environmentally friendly thermoplastic biocomposite materials, needed to stand out in the green manufacturing industry. Its solution: create a white paper to both explain and build ...
• Case Study: How a Web-based Company Increased Leads 90%—and Sales 23%—via PPC-Visitor Profiling, Landing Page PersonalizationNettie Hartsock
  Continental Warranty used pay-per-click ads to generate leads by providing free quotes for extended-warranty coverage. But lead volume had plateaued. So it began to profile its web visitors, then direct ...
• Case Study: How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%Laurie Lande
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find ...
• Case Study: How a Technology Firm Upped Webinar Attendance, Improved Lead NurturingLaurie Lande
  By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of ...
• Case Study: How Siemens Medical Proved That a Landing Page with a Single, Compelling Offer Is More EffectiveJennifer Natsu
  Siemens Medical Solutions wanted to elminate links that were secondary to the main offer on landing pages. But Marketing needed to prove its case to other departments. The approach? Test, ...
• Case Study: How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%BL Ochman
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its ...