Recession

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• The Santa ClueDana Blankenhorn
  Santa is all about customer relationships. Borrow a page from Santa's playbook to boost credibility, strengthen customer bonds, and -- ultimately -- grow your brand.
  Advertising, Email Marketing, Recession, Website Design, Websites
• Ten Fundamentals That Matter More Than a Big Budget, Part 2Christopher Kenton
  If you’re at a loss for how to plan your marketing programs in the current economy, take a clue from nature. In natural systems, chaos and destruction are always followed ...
  Economic Crisis, Lead Generation, Management, Measurement, Recession, Sales, Value Propositions, Websites
• 5 Tips to Recession-Proof Global MarketingLaurel Delaney
  Companies that do well during an economic crisis are proactive, not reactive. They seek out new opportunities and respond quickly to changes in the marketplace. Here are five recession-proof tips ...
  Creativity, International Marketing, Marketing Tips, Recession
• When Times Get Tough, the Tough Keep TalkingMarianne Kirchner
  During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking?
  Advertising, B2B Marketing, Customer Relationships, Economic Crisis, Recession
• Shopping Until We DropKathy Foley
  The behemoths of corporate consultancy still pay "analysts" to write silly reports full of long words and outlandish predictions. Are consumers really going to shop as much as they say?
  E-Commerce, Mobile Marketing, Recession