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• Mom Loves Me Best
  A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
  Customer Behavior, Customer Engagement, Women
• Ladies' Choice
  "Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all ...
  Advertising, Marketing Inspiration, Women
• It Really Is All in the Mind
  Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  Blogging, Interactive Marketing, New Media, Social Media, Twitter, Women
• In-Game Ads: Real, Not Virtual, ROI
  Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
  Advertising, Interactive Marketing, New Media, ROI, Social Media, Women