Marketing Resources: Women

• Profiling Green Moms: What Marketers Need to Knowby Andrea Learned
  We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings or family health, women who are moms, write blogs, and ...
  More articles on Green Marketing, Personas, Recession, Segmentation, Targeting, Women
• Most Super Bowl Ads Aimed at Males; Most Money Spent by Femalesby Gerry Myers
  A few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who spends the most money as a consumer? Women spend approximately ...
  More articles on Ad Copy, Advertising, Targeting, Women
• She's Waiting: Five Ways to Reach Women via Sustainable Business Practicesby Andrea Learned
  An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, and (in doing so) create good business with a double whammy.
  More articles on Brand Awareness, Customer Behavior, Customer Engagement, Green Marketing, Segmentation, Women
• How to Expand Your Vision to Include Marketing's New 4 Ps: Pearls, Pumps, Purses & Powerby Gerry Myers
  The traditional marketing mix focused on the 4 Ps of Product, Price, Place and Promotion. Today, marketers need to expand their vision to include the new 4 Ps of Pearls, Pumps, Purses, and Power. To capture the $0.85 that women ...
  More articles on Customer Experience, Marketing Strategy, Marketing Tips, Women
• How Nike Women's Marathon Wins the Gold in Marketing to Womenby Marti Barletta
  This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon. Yes, it's still 26.2 miles of courage and pain, but this course is also full of female-friendly delights and surprises. Specifically ...
  More articles on Brand Ambassadors, Branding, Women, Word of Mouth
• Marketing to Women—We've Come a Long Way Baby... (Maybe)by Marti Barletta
  Savvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful the images and stories of real women are. What's next on the Marketing to Women horizon?
  More articles on Ad Copy, Advertising, Women
• What Under Armour and Trojan Know About Gender-Specific Marketingby Andrea Learned
  A few more traditionally male-oriented brands are connecting with the women's market in clever ways, and it is worth taking note of their approaches. Take, for instance, the Under Armour and Trojan brands, each of which has relatively new ad ...
  More articles on Advertising, Brand Awareness, Targeting, Women
• An Insider's Guide to Creating Podcasts - Part 2by Lisa Johnson, Cheri Hanson
  Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, ...
  More articles on Customer Experience, Marketing Tips, Podcasting, Print Collateral, Women
• Pond's Starts Over With 'The Starter Wife'by Marti Barletta
  Let's give it up for Unilever! This company has not made any false moves on the marketing-to-women front, and the "presenting" sponsorship for its Pond's brand is another smart strategy in a long line of savvy business decisions. With its ...
  More articles on Brand Positioning, Branding, Women, Word of Mouth
• The (Shiny and New) Way to a Woman's Heartby Marti Barletta
  Mother's Day is almost here, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry. But is that really the way to a woman's heart? What'll really make her swoon is sleek, metal, shiny, and fast. ...
  More articles on Ad Copy, High-Tech Marketing, Targeting, Women
• The Devil May Wear Prada, but Everyone Else Wears Isaac Mizrahiby Marti Barletta
  Women love fashion. But fashion doesn't love them. Not real women, at least. Most women aren't supermodels—in fact, the average American woman is 5'4", weighs 140 lbs., and wears a size 14. So most American women find the fashion industry ...
  More articles on Positioning, Targeting, Women
• The Real Story Behind the Success of Dove's Campaign for Real Beautyby Marti Barletta
  Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.
  More articles on Advertising, Customer Engagement, Marketing Inspiration, Women
• Advertisers Continue to Miss the Mark With Womenby Gerry Myers
  Let's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men do. Women hold nearly 50 percent of all jobs. In dual-income families, more than 30 percent out-earn their husbands. They ...
  More articles on Ad Copy, Advertising, Targeting, Women
• Innovative Ways to Attract Female Consumersby Gerry Myers
  More articles on Customer Advisory Programs, Customer Service, ROI, Targeting, Women
• Innovative Ways to Attract Female Consumers (Part 2)by Gerry Myers
  Connecting to the female consumer is not easy, because there is no single magical way to target women. They are a diverse group, and in many ways it is harder to reach them than their male counterparts. As a follow up ...
  More articles on Creativity, Customer Acquisition, Marketing Inspiration, Women
• High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4)by Nilofer Merchant
  Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as buckets, let's update them for today's era and discuss what ...
  More articles on E-Commerce, High-Tech Marketing, Interactive Marketing, Sponsorship, Targeting, Women
• Innovative Ways to Attract Female Consumersby Gerry Myers
  If your company isn't looking at the latest trends in marketing to women, focusing a significant amount of your resources on this market, and generating innovative marketing ideas, you are missing out on a substantial amount of revenue. Women have ...
  More articles on Brand Loyalty, Customer Advisory Programs, Customer Service, Women
• The Bottom-Line Case for Marketing to Women (Part 2)by Gerry Myers
  To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, you must start with the correct questions. As your company ...
  More articles on Customer Experience, Marketing Plans, Targeting, Women
• The Bottom-Line Case for Marketing to Women (Part 1)by Gerry Myers
  "Marketing to women" has become the new buzz phrase for many companies. Corporations are creating high-level positions with the title of director or VP of the Women's Marketing Initiative; forming Women's Advisory Boards; hiring consultants to help them; and employing ...
  More articles on Online Marketing, Targeting, Women
• An Insider's Look at Marketing to Women: Lessons Learned from Home Depot, McDonald's, Nike...by Terri Whitesel
  With four years of women's marketing history behind us, Fara Warner's must-read "The Power of the Purse" now takes us past the "could, should and what ifs" of marketing to women. Warner gives an insider's look into the planning, execution, ...
  More articles on Creativity, Marketing Inspiration, Segmentation, Targeting, Women

See all 43 marketing articles related to Women

• Women on Facebook Click Ads More, Younger Adults 'Like' More
  When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad ...
  More articles on Demographics, Facebook, Research Summaries, Women
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  More articles on Research Summaries, Social Media, Social Networking, User-Generated Content, Women
• Women, Older Adults Now Own Most E-Readers
  After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though ...
  More articles on Consumer Electronics, Customer Behavior, Nielsen Data, Research Summaries, Women
• Female Bloggers Eager for Brand Sponsorships
  Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
  More articles on Blogging, Branding, Collaboration, Research Summaries, Women
• Women and Facebook: Brands, Deals, and Friends They Hate
  Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to ...
  More articles on Customer Behavior, Facebook, Research Summaries, Women
• Women Share Opinions About Products Online, Offline
  Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still ...
  More articles on Research Summaries, Websites, Women, Word of Mouth
• Wal-Mart, Target Among Top 25 Brands for Women
  Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according ...
  More articles on Branding, Research Summaries, Women
• Men More Likely to Act on Ads, Women More Likely to Click
  Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or ...
  More articles on Customer Behavior, PPC Campaigns, Research Summaries, Women
• Women Dominant on Social Networks
  Social networking sites reach a higher percentage of women than men worldwide, and across leading social sites, such as Facebook, women are more engaged—consuming more pages and spending more time—according ...
  More articles on Research Summaries, Social Networking, Women
• Women Eager to Receive Mobile Coupons
  Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
  More articles on Mobile Marketing, Pricing, Research Summaries, Smart Phones, Women
• Women Download More Mobile Content
  Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% ...
  More articles on Customer Behavior, Mobile Marketing, Research Summaries, Women
• 'Conversationalists' Climb Social Technographics Ladder
  Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and ...
  More articles on Research Summaries, Social Media, Women
• Millennial Women Want Work/Life Balance
  Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying ...
  More articles on Career Management, Research Summaries, Segmented Research Data, Women
• Mom Loves Me Best
  A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
  More articles on Customer Behavior, Customer Engagement, Women
• Women Still Predominant Household Shoppers
  Women will soon outnumber men in the workplace, but they are still largely responsible for purchasing food and other items used by the entire household, according to Mediamark Research & ...
  More articles on Customer Behavior, Research Summaries, Women
• Gen-Y Women Viewed by Gen-X as Trendsetters
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for ...
  More articles on Brand Awareness, Customer Behavior, Research Summaries, Segmentation, Social Media, Social Networking, Women
• Moms Sacrifice Own Purchases for Family's Sake
  As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a ...
  More articles on Customer Behavior, Research, Women
• Cable TV Tops List of Moms' Must-Haves
  Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
  More articles on Recession, Segmented Research Data, Survey Data, Television, Women
• Relevancy, Discounts Matter Most to Women
  Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to ...
  More articles on Customer Behavior, Research Summaries, Segmentation, Survey Data, Women, Word of Mouth
• Moms, Media, and Marketing
  Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
  More articles on Advertising, Facebook, MySpace, Promotions, Research Summaries, Twitter, Women, Word of Mouth

See all 24 marketing Daily Posts related to Women

Women case studies, deconstructing real life examples and illustrating lessons learned

• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby Intermix
  CASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
  More case studies on Case Studies, Email Marketing, Segmentation, Targeting, Women

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Women online seminar broadcasts from the best minds in marketing

• BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer WomanBroadcast on 10/26/2006 11:00:00 AM
  More seminars on Customer Engagement, Marketing Tips, Targeting, Women
• Reach the Big Spenders: How to Market to Women from 50 to 75Broadcast on 12/1/2005 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Marketing Tips, Measurement, Targeting, Women

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