MarketingProfs - Women Marketing Resources by Topic
Marketing Resources: Women
Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.
Results for Women
- Most Super Bowl Ads Aimed at Males; Most Money Spent by Females by Gerry MyersA few basic thoughts advertisers should consider for the 2010 Super Bowl: • Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women. • Who spends the most money as a consumer? Women spend approximately ...
- She's Waiting: Five Ways to Reach Women via Sustainable Business Practices
by Andrea LearnedAn authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, and (in doing so) create good business with a double whammy.More articles on Brand Awareness, Customer Behavior, Customer Engagement, Green Marketing, Segmentation, Women - How to Expand Your Vision to Include Marketing's New 4 Ps: Pearls, Pumps, Purses & Power by Gerry MyersThe traditional marketing mix focused on the 4 Ps of Product, Price, Place and Promotion. Today, marketers need to expand their vision to include the new 4 Ps of Pearls, Pumps, Purses, and Power. To capture the $0.85 that women ...
- How Nike Women's Marathon Wins the Gold in Marketing to Women by Marti BarlettaThis past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon. Yes, it's still 26.2 miles of courage and pain, but this course is also full of female-friendly delights and surprises. Specifically ...
- Marketing to Women—We've Come a Long Way Baby... (Maybe) by Marti BarlettaSavvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful the images and stories of real women are. What's next on the Marketing to Women horizon?
- What Under Armour and Trojan Know About Gender-Specific Marketing by Andrea LearnedA few more traditionally male-oriented brands are connecting with the women's market in clever ways, and it is worth taking note of their approaches. Take, for instance, the Under Armour and Trojan brands, each of which has relatively new ad ...
- An Insider's Guide to Creating Podcasts - Part 2 by Lisa Johnson, Cheri HansonPodcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, ...
- Pond's Starts Over With 'The Starter Wife' by Marti BarlettaLet's give it up for Unilever! This company has not made any false moves on the marketing-to-women front, and the "presenting" sponsorship for its Pond's brand is another smart strategy in a long line of savvy business decisions. With its ...
- The (Shiny and New) Way to a Woman's Heart by Marti BarlettaMother's Day is almost here, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry. But is that really the way to a woman's heart? What'll really make her swoon is sleek, metal, shiny, and fast. ...
- The Devil May Wear Prada, but Everyone Else Wears Isaac Mizrahi by Marti BarlettaWomen love fashion. But fashion doesn't love them. Not real women, at least. Most women aren't supermodels—in fact, the average American woman is 5'4", weighs 140 lbs., and wears a size 14. So most American women find the fashion industry ...
- The Real Story Behind the Success of Dove's Campaign for Real Beauty by Marti BarlettaContrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.
- Advertisers Continue to Miss the Mark With Women by Gerry MyersLet's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men do. Women hold nearly 50 percent of all jobs. In dual-income families, more than 30 percent out-earn their husbands. They ...
- Innovative Ways to Attract Female Consumers (Part 2) by Gerry MyersConnecting to the female consumer is not easy, because there is no single magical way to target women. They are a diverse group, and in many ways it is harder to reach them than their male counterparts. As a follow up ...
- High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4) by Nilofer MerchantWeb 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as buckets, let's update them for today's era and discuss what ...More articles on E-Commerce, High-Tech Marketing, Interactive Marketing, Sponsorship, Targeting, Women
- Innovative Ways to Attract Female Consumers by Gerry MyersIf your company isn't looking at the latest trends in marketing to women, focusing a significant amount of your resources on this market, and generating innovative marketing ideas, you are missing out on a substantial amount of revenue. Women have ...
- The Bottom-Line Case for Marketing to Women (Part 2) by Gerry MyersTo design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, you must start with the correct questions. As your company ...
- The Bottom-Line Case for Marketing to Women (Part 1) by Gerry Myers"Marketing to women" has become the new buzz phrase for many companies. Corporations are creating high-level positions with the title of director or VP of the Women's Marketing Initiative; forming Women's Advisory Boards; hiring consultants to help them; and employing ...
- An Insider's Look at Marketing to Women: Lessons Learned from Home Depot, McDonald's, Nike... by Terri WhiteselWith four years of women's marketing history behind us, Fara Warner's must-read "The Power of the Purse" now takes us past the "could, should and what ifs" of marketing to women. Warner gives an insider's look into the planning, execution, ...
- Big Spenders: Marketing to Boomer Women by Marti BarlettaWomen age 50+ constitute a market force to be reckoned with. These women are in their prime—this is the healthiest, wealthiest, most influential generation of women in history, and terms like mature (overripe), middle-aged (frumpy) and senior (out to pasture) ...
- Feathering the Empty Nest: Six Tips on Marketing to Women Boomers by Mary BrownNever before in history has such a large demographic group as the Baby Boom generation experienced major life-stage transitions en masse. Now in their 40s and 50s, Boomer women are grappling with one of the most challenging stages they have ...
- Cable TV Tops List of Moms' Must-HavesCable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
- Relevancy, Discounts Matter Most to WomenRelevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to ...
- Moms, Media, and MarketingWomen with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
- Ladies' Choice"Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all ...
- Roll Your Own: 'Mother of the Year' VideoIf you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
- It Really Is All in the MindLingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
- In-Game Ads: Real, Not Virtual, ROIGaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
Women case studies, deconstructing real life examples and illustrating lessons learned
- How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada CompanyCASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
- How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via Emailby IntermixCASE STUDY: Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out from the clutter. Here's how one retailer tweaked its email program to grow revenue, even in this market.
Women online seminar broadcasts from the best minds in marketing
- 10/26/2006Search by Topic
How-To Marketing Articles
Join over 350,000 members ... SIGN UP!
Already a member? Sign In!
Copyright © 2000-2009 MarketingProfs LLC.
All Rights Reserved. Terms
under which this service is provided to you.
