Women: How-to articles covering the latest marketing tactics, tips, and strategies.

• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design
• Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last
  Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook ...
  Facebook, Research Summaries, Social Networking, Women
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word of Mouth
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word of Mouth
• Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding PlannersChristina Dowers
  Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here ...
  Community, Content, Customer Engagement, Pinterest, Social Media, Social Networking, Websites, Women
• Women on Facebook Click Ads More, Younger Adults 'Like' More
  When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad ...
  Demographics, Facebook, Research Summaries, Women
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  Research Summaries, Social Media, Social Networking, User-Generated Content, Women
• Women, Older Adults Now Own Most E-Readers
  After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though ...
  Consumer Electronics, Customer Behavior, Nielsen Data, Research Summaries, Women
• Female Bloggers Eager for Brand Sponsorships
  Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
  Blogging, Branding, Collaboration, Research Summaries, Women
• Women and Facebook: Brands, Deals, and Friends They Hate
  Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to ...
  Customer Behavior, Facebook, Research Summaries, Women

Women: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
  Career Management, Marketing Smarts, Personal Branding, Social Media, Social Networking, Women

Women: Online seminar broadcasts from the best minds in marketing

• BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer WomanBroadcast on 10/26/2006 with Mary Brown, BOOM
  Mary Brown busts through the myths and stereotypes associated with “middle-aged” women to reveal the different life transitions, motivational factors, and generational influences that make Boomer women tick.
  Customer Engagement, Marketing Tips, Targeting, Women
• Reach the Big Spenders: How to Market to Women from 50 to 75Broadcast on 12/1/2005 with Marti Barletta
  Learn why fifty isn't what it used to be, and what you need to know to connect with the richest generation of women in history. Banking, brokerage, insurance, health and wellness, real estate, travel and self-improvement industries take note!
  Customer Behavior, Customer Engagement, Marketing Tips, Measurement, Targeting, Women