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• #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This WeekChristian Neri
  Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to ...
  Advertising, AI, Facebook, Instagram, LinkedIn, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• The Future of Email: Four Questions and Answers for 2018Eric Wanta
  What changes or innovations will alter how we email in 2018? What will go away or become less relevant? What role will video play? What are some top tips for ...
  AI, Content, Email, Email Marketing, Marketing Automation, Personalization, Videos
• The Impact of In-Home AI-Powered Devices on Holiday Shopping [Infographic]Ayaz Nanji
  Some 38% of consumers who own an in-home AI-based assistant say they would consider using their device to holiday-shop, according to recent research from SAP Hybris.
  AI, Customer Behavior, Research Summaries, Technology
• Five Trends That Will Shape Mobile Adtech in 2018Abhay Singhal
  Ad tech trends seldom mature overnight, but as the industry figures out how it can improve user experience as well as increase revenue, 2018 will be a rough ride for ...
  Advertising, AI, Marketing Automation, Mobile Marketing, Technology
• At the Altar of the Future: How to Successfully Wed Creativity to DataShravya Kaparthi
  By working in lockstep with data scientists, marketers can better understand who their targets are, what they desire, and what their challenges, behaviors, and motivations are. Marketers can then devise ...
  AI, Collaboration, Creativity, Data, Marketing Strategy
• Effective Social Media Ads: How to Leverage AI-Assisted Creativity
  By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer ...
  Ad Copy, Advertising, AI, Creativity, Technology
• Top Nine Social Media Trend Predictions for 2018 [Infographic]Laura Forer
  Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of ...
  AI, Augmented Reality, Facebook, Influencer Marketing, Instagram, Mobile Marketing, Snapchat, Social Media, Twitter, Videos, YouTube
• How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]Laura Forer
  AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? ...
  Account-Based Marketing, AI, Influencer Marketing, Marketing Smarter, Marketing Strategy, Personalization
• Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. Kardwell
  Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
  AI, Data, Marketing Automation, Marketing Budgets, Marketing Planning, Personas, Sales, Segmentation
• Are These Five Marketing Buzzwords and Concepts Overhyped?Ayaz Nanji
  Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks.
  AI, Big Data, Marketing Strategy, Personalization, Research Summaries
• Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]Laura Forer
  Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.
  AI, B2B Marketing, B2C, Digital Marketing, E-Commerce, Marketing Automation, Marketing Smarter, Marketing Strategy, Retail Marketing
• The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura Forer
  Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
  AI, Customer Communications, Email, Marketing Budgets, Marketing Challenges, Personalization
• How to Drive Real Results Through Sales, Marketing, and AIMike Kostow
  Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up ...
  AI, B2B Marketing, Content, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Technology
• #SocialSkim: Facebook Messenger Upgraded for Business, a Big Blow to Snapchat: 10 Stories This WeekChristian Neri
  Facebook unleashes Messenger 2.1 with business-friendly features, may be working on futuristic video chat; stock market rejects Snapchat; Pinterest homes in on search with selling focus; Facebook's big News Feed ...
  Advertising, AI, Content, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Pinterest, Publishing, Snapchat, Social Media, SocialSkim, Technology, Videos
• Four Steps to Ensure Successful User Experiences No Matter How POS EvolvesStephanie Trunzo
  The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The ...
  AI, B2C, Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Retail Marketing
• Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]Laura Forer
  Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors.
  AI, B2C, Customer Behavior, E-Commerce, Technology, Women
• Customer Service Agents and Chatbots: A Beautiful Relationship [Infographic]Laura Forer
  Chatbots are often positioned as an alternative to live customer service agents, but using both may give your customers the best experience. Check out the infographic to see how this ...
  AI, Customer Experience, Customer Service, Marketing Smarter, Websites
• How Content Reaches a Constantly Connected Audience [Infographic]Laura Forer
  We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types ...
  AI, Customer Behavior, Facebook, Google, Internet of Things, Mobile Marketing, Websites
• Three Things No One Tells You About Email Marketing and AITink Taylor
  Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now ...
  AI, Email, Email Campaigns, Email Marketing, Marketing Automation, Marketing Strategy, Segmentation
• The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing ExecutivesDaniel Faggella
  Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform ...
  AI, B2C, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Marketing Strategy, Retail Marketing, Search Engine Marketing, Web Analytics