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• Happy 30th Birthday, PowerPoint! A Look at the History of the Presentation Powerhouse [Infographic]Laura Forer
  Love it or hate it, PowerPoint is a fundamental tool for most marketers and salespeople. On its 30th birthday, check out how it has evolved from overhead-projector assistant to ubiquitous ...
  AI, Career Management, PowerPoint, Presentations
• The 3Ps of the Future of Search [Infographic]Laura Forer
  Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more ...
  AI, Customer Behavior, Customer-Centric, Customer Communications, Internet of Things, Personalization, Search Engine Marketing, Search Engines
• Seven SEO Trends to Keep Up With in 2017 [Infographic]Laura Forer
  Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the ...
  AI, Channel Marketing, Customer Experience, Google, Search Engine Marketing, Search Engines, SEO
• Is Artificial Intelligence Right for Your Business? Implementing AI and Machine Learning [Infographic]Laura Forer
  Robots haven't taken over yet, but the use of artificial intelligence apps and machine learning is growing. Check out this infographic to see which tasks are good candidates for AI ...
  AI, Customer Service, Marketing Automation, Marketing Smarter, Marketing Strategy, Sales
• The Four Trends That Should Drive Retail Strategy in 2017Dan Wilkinson
  Consumers can afford to be selective: Global competition is the norm today, and your retail competitors offer comparable prices and user experiences. To stay competitive in this environment, retailers and ...
  AI, B2C, Content, E-Commerce, Marketing Strategy, Multichannel Marketing, Personalization, Retail Marketing
• Eight SEO Trends to Expect in 2017 [Infographic]Laura Forer
  Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
  AI, Content, Customer Experience, Google, Personal Branding, Search Engine Marketing, Search Engines, SEO
• 2016's Great Big Social Media Fails and Lessons LearnedMelissa Drozdowski
  The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. ...
  AI, Content, Marketing Strategy, Public Relations, Social Media, User-Generated Content
• Will Artificial Intelligence Have a Major Impact on B2B Marketing?Ayaz Nanji
  B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a ...
  AI, B2B Marketing, Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• Martech in 2017: Five Predictions and ExpectationsRyan Donovan
  Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.
  AI, Augmented Reality, Management, Marketing Automation, Marketing Strategy, Technology, Virtual Reality
• Three Game-Changing Trends for Mobile Marketing in 2017Momchil Kyurkchiev
  2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on ...
  AI, Customer Service, Marketing Analytics, Marketing Automation, Marketing Strategy, Mobile Marketing, Technology, Web Analytics
• AI Promises an Exciting Future, But Be Careful!Anandan Padmanabhan
  Marketers hold in their hands the power to enhance the consumer experience using rapidly emerging technology—such as machine-learning and artificial intelligence.
  AI, Customer Service, Data, Digital Marketing, Digital Theory, Marketing Automation, Marketing Strategy, Mobile Marketing
• #SocialSkim: Twitter Kills Vine, Instagram Tests Live Video, Facebook Bulks Up for BusinessesChristian Neri
  Twitter, Pinterest suffer cyberattack; Instagram's live-streaming foray; Microsoft's challenge to Slack; Facebook's newest features for businesses; Twitter's plans for big layoffs; Snapchat's viewership dip; how B2B marketers can use Facebook.
  AI, Collaboration, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Twitter, Vine
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• What Sentiment Analysis Can Do for Your BrandLaura McGarrity
  Sentiment analysis helps you understand what your customers really think about your brand, products, and services. Here's a look at why sentiment analysis can help you make better business decisions.
  AI, Big Data, Branding, Customer Behavior, Customer Insight, Customer Relationships, Data, Marketing Strategy
• #SocialSkim: Facebook Messenger for In-Store Payments? Plus 13 More Stories in This Week's RoundupChristian Neri
  This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; ...
  Advertising, AI, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Technology, Television, TV, Videos
• Content Marketing Trends in 2016 [Infographic]Verónica Jarski
  As technology brings changes in how users consume content, publishers also need to adapt to those trends. Here's a look at the top trends in 2016.
  AI, Content, Content Marketing, Content Strategy, Digital Marketing, Social Media
• Tame the Multichannel Marketing HydraOr Shani
  Digital marketing has become an eight-armed hydra of marketing channels, wreaking havoc on budgets, content, and customer relationships.
  AI, Brand Management, Channel Marketing, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube