Lead Generation

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• Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?Samantha Smith
  In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  Advertising, Content, Content Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing, SEO
• Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)Cassie Nelson
  Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
  B2B Marketing, Content, Content Marketing, Lead Generation, Online Learning, Tradeshows/Events, Webinars
• Why Decreasing Inbound Call Volume May Help Your BusinessJenn Horowitz
  More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI.
  Advertising, Lead Generation, Sales, Targeting, Telemarketing
• How to Thank These Five Important Types of Customers During the HolidaysJignesh Shah
  Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ...
  Channel Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Lead Nurturing, Sales, Testimonials
• How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real ResultsJon Miller
  Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and ...
  Account-Based Marketing, B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Sales
• Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]Vahe Habeshian
  In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
  Advertising, B2B Marketing, Content, Lead Generation, Marketing Strategy, Publishing, Sales, Social Media, Websites
• Eight Missed Opportunities in Your B2B ContentDan Stelter
  What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them ...
  B2B Marketing, Content, Copywriting, Customer Behavior, Lead Generation, Sales, Web Content, Writing
• Buyer Personas: How Much Detail Is Too Much?Marcus Schaller
  At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need ...
  Customer Acquisition, Customer Insight, Customer Relationships, Demographics, Lead Generation, Marketing Strategy, Personas, Sales
• 10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney Danyel
  People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
  Advertising, B2B Marketing, B2C, Conferences, Content, E-Commerce, Facebook, Lead Generation, Marketing Conferences, Mobile Marketing, Sales, Social Media, Tradeshows/Events, Virtual Events
• Three Ways Marketers Can Master Strategic Word-of-MouthSteve Bernstein
  Positive word-of-mouth (WOM) has long been documented as a powerful growth tool. The good news: unlike our B2C brethren, we B2B marketers can strategically manage WOM. Here are three ways ...
  B2B Marketing, Customer Relationships, Lead Generation, Sales, Testimonials, Voice of the Customer, Word-of-Mouth
• What to Look for When Hiring a Demand Generation ManagerSanjay Castelino
  Today's demand generation manager requires a different skill set from old-school managers'. To find the right person for this evolved role, you'll need to make sure he or she has ...
  B2B Marketing, Customer Acquisition, Customer Engagement, Demand Generation, High-Tech Marketing, Lead Generation, Marketing Challenges
• #SocialSkim: Twitter Takeover Hopes Crushed; Pinterest Hits New Milestone: 10 Stories This WeekChristian Neri
  This week: Twitter's hopes of a takeover are dashed; Facebook Live gets a scheduling feature, and Facebook releases push notifications for apps; livestreaming app Busker blends content and e-commerce; four ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Lead Generation, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• Six Steps to Revenue-Boosting Lead Generation ProgramsJames Smith
  As technology becomes a driving force in marketing and sales, B2B companies need to better understand the art and science behind launching and executing a successful lead generation program.
  Chief Marketing Officer, Lead Generation, Marketing Automation, Metrics, Sales
• #SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This WeekChristian Neri
  Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Snapchat, Social Media, SocialSkim, Twitter
• How to Improve Your Tech Marketing Videos With E-Learning InsightsBruce McKenzie
  Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to ...
  Content, Content Marketing, Lead Generation, Sales, Videos, Web Content
• How to Write a B2B Explainer Video Script That ConvertsColin Hogan
  You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Sales, Video Blogs, Videos, Web Content, Writing
• 2017 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewhat more ...
  Advertising, B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Sales, Social Media
• Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve ThemAssaf Dudai
  Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three ...
  Advertising, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Landing Pages, Lead Generation, Online Marketing
• #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This WeekChristian Neri
  Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will ...
  Advertising, Augmented Reality, Chief Marketing Officer, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Lead Generation, Marketing Strategy, Publishing, Snapchat, Social Media, SocialSkim, Twitter, Web Content