Marketing Strategy

Topics » Articles » Marketing Strategy

• How Augmented Reality and Virtual Reality Are Changing Things for MarketersGavin Finn
  Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on ...
  Augmented Reality, Engagement, Marketing Strategy, Sales, Technology, Virtual Reality
• Winter Is Coming: What Retailers Can Do to Prepare for the HolidaysAyaz Nanji
  Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to ...
  Digital Marketing, E-Commerce, Marketing Strategy, Research Summaries, Retail Marketing, Survey Data
• The Lowdown on the Rise of Influencer Marketing [Infographic]Laura Forer
  Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your ...
  Influencer Marketing, Instagram, Marketing Budgets, Marketing Strategy, ROI
• Three Keys to Best-in-Class Marketing BudgetsMathew Sweezey
  Budgets aren't sexy, but they are vital for high-performing marketing organizations. If you can master these three keys, you'll create a best-in-class marketing budget—and you'll be well on your way ...
  Management, Marketing Budgets, Marketing Operations, Marketing Strategy
• How to Use Predictive Analytics to Engage Customers Throughout Their JourneyChris Matty
  From raising awareness, to educating prospects, to completing the transaction, to enhancing customer service and beyond, predictive analytics can help you anticipate customers' needs and desires throughout their circuitous buying ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Data, Lead Generation, Lead Nurturing, Marketing Strategy, Metrics, Sales
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• The Five Pillars of a Solid Digital Marketing Strategy That EnduresPeter Petralia
  Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time ...
  Content, Data, Digital Marketing, Digital Theory, Marketing Planning, Marketing Plans, Marketing Strategy, Measurement
• Six Foolproof Ways to Find Influencers on Social MediaWerner Geyser
  Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how ...
  Influencer Marketing, Marketing Strategy, Public Relations, Search Engines, Social Media
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Why Most Marketers Should Care About Virtual and Augmented RealityBart Fish
  Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will ...
  Augmented Reality, Digital Marketing, Digital Theory, Marketing Strategy, Technology, Virtual Reality
• Eight Rules for Data-Driven MarketingAshley Stirrup
  From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article ...
  Big Data, Campaign Management, Data, Marketing Strategy, Measurement, Metrics, Research, ROI
• Four Ways to Use Mobile in Your B2B Marketing StrategyWilson Raj
  B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
  B2B Marketing, Content, Customer Service, Engagement, Marketing Strategy, Mobile Marketing, Sales, SMS, Tradeshows/Events
• 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing AgencyAlexander Kesler
  If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask ...
  B2B Marketing, Branding, Hiring Outside Resources, Lead Generation, Marketing Operations, Marketing Strategy, Metrics, Personas, ROI, Sales
• For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies
  Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may ...
  Advertising, B2B Marketing, Digital Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Four Ways Snapchat Can Get Ahead of the Competition Post-IPOUlrik Bo Larsen
  To stay competitive post-IPO, Snap needs to not only maintain and grow its user base but also convince marketers of the value of using the platform for marketing and advertising. ...
  Advertising, E-Commerce, Marketing Strategy, Snapchat, Social Media
• What Differentiates High-Performing Marketing TeamsAyaz Nanji
  High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from ...
  Customer Experience, Marketing Strategy, Research Summaries, Sales, Survey Data
• #SocialSkim: Snapchat's Business-Friendly Features, Facebook's Transparency Metrics: 10 Stories This WeekChristian Neri
  This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• Five Keys to Improving Your Influencer Marketing CampaignJonathan Chanti
  To join the growing number of businesses using the proven power of influencer marketing—to the tune of a $6.50 return on each dollar invested—take these 5 steps to ensure a ...
  Influencer Marketing, Marketing Strategy, Public Relations, Social Media
• Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]Laura Forer
  What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates ...
  Advertising, Management, Marketing Budgets, Marketing Strategy, Sales, Tradeshows/Events
• How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura Forer
  Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
  Advertising, Customer Behavior, Google, Landing Pages, Marketing Budgets, Marketing Strategy, ROI, Search Engine Marketing, Search Engines