Marketing Strategy

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• #SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This WeekChristian Neri
  Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; ...
  Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter
• Seven Tested Ways Texting Can Help Your Business [Infographic]Laura Forer
  SMS campaigns can supplement other marketing efforts, and they can also be used for more transactional messaging. Today's infographic describes how SMS can be used for marketing and why small ...
  B2C, Customer Communications, Marketing Strategy, Mobile Marketing, SMS, Surveys
• #SocialSkim: Facebook Bets Big on Original Shows, Instagram as New LinkedIn: 12 Stories This WeekChristian Neri
  Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more ...
  Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Media, Television, TV, Videos, YouTube
• Three Steps to Designing a Customer-Centric OrganizationChris Ferguson
  It's jarring to realize you've been designing customer experience all wrong because you've prioritized scale over end-user satisfaction... But how do you set things straight? Change is notoriously difficult, but ...
  Customer Experience, Customer Relationships, Marketing Strategy
• Three Things No One Tells You About Email Marketing and AITink Taylor
  Artificial intelligence (AI) is the sexiest conversation in email marketing, but few marketers are ready for it. Here's what the buzz doesn't tell you, and what you can do now ...
  AI, Email, Email Campaigns, Email Marketing, Marketing Automation, Marketing Strategy, Segmentation
• Content Marketing Stats and Trends in 2017 [Infographic]Laura Forer
  How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Email, Email Marketing, Marketing Budgets, Marketing Strategy, Social Media
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites
• How to Use Online Communities for a Marketing Strategy Driven by Customer DataSteven Hamrick
  Communities offer you an opportunity to better understand your customers by capitalizing on the data they provide online. You can then use that data to offer personalized content at various ...
  B2C, Community, Customer Insight, Data, Market Research, Marketing Strategy, Retail Marketing, Social Analytics, User-Generated Content
• Big Data: From Buzzword to Business Benefits [Infographic]Laura Forer
  "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your ...
  Big Data, Data, Management, Marketing Analytics, Marketing Challenges, Marketing Planning, Marketing Strategy
• How to Master Live-Video Marketing: A Handy GuideAleh Barysevich
  It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and ...
  Content, Content Marketing, Content Strategy, Customer Relationships, Engagement, Marketing Strategy, Videos
• Six Digital Marketing Trends to Budget for Today [Infographic]Laura Forer
  With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for.
  Content, Content Marketing, Data, Marketing Automation, Marketing Budgets, Marketing Strategy, SMS, Videos
• The Marketing Impact of AI and Machine-Learning: 3 Predictions by 51 ML Marketing ExecutivesDaniel Faggella
  Machine-learning (ML) startups are flourishing, and companies are predicating their value proposition on artificial intelligence (AI). That's because both ML and AI will likely have immense impact on profitability—and transform ...
  AI, B2C, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Marketing Strategy, Retail Marketing, Search Engine Marketing, Web Analytics
• How to Use Product Videos to Boost E-Commerce Sales [Infographic]Laura Forer
  Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.
  Customer Experience, E-Commerce, Marketing Strategy, Videos, Websites, YouTube
• What Grade Do Marketers Give Their Personalization Efforts?Ayaz Nanji
  Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?
  Content, Marketing Strategy, Personalization, Research Summaries, Survey Data
• #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This WeekChristian Neri
  Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social ...
  Advertising, Community, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Publishing, Snapchat, Social Media, Social Networking, Twitter, Videos
• Five Lessons for All Marketers From the Departure of Coke's CMOSam Melnick
  Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what ...
  Career Management, Marketing Operations, Marketing Strategy, Measurement, ROI, Sales
• The Digital Marketing Channels Small Businesses Use MostAyaz Nanji
  Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• How to Select an Influencer Marketing Marketplace [Infographic]Laura Forer
  An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Strategy, Marketing Tips, ROI
• Seven Easy Tactics for Generating Content Marketing IdeasDisha Dinesh
  Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome ...
  Blogging, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Writing
• #SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian Neri
  Facebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google+, Marketing Strategy, Mobile Marketing, Publishing, Social Listening, Social Media, SocialSkim, Twitter, Videos, YouTube