Marketing Strategy

Topics » Articles » Marketing Strategy

• Owned, Paid, and Earned: The Social Media Trifecta [Infographic]Laura Forer
  Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and ...
  Facebook, Instagram, Marketing Smarter, Marketing Strategy, Pinterest, Social Media, Twitter
• What Marketers Want From Conferences [Infographic]Ayaz Nanji
  Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• How to Build a Micro-Influencer Marketing Program in the Months Before Black FridayLyle Stevens
  Black Friday might seem like it's a long time away, but some of the most worthwhile holiday marketing activities require months of planning. If you want to build out a ...
  B2C, Customer Relationships, Influencer Marketing, Instagram, Marketing Planning, Marketing Strategy, Retail Marketing, Social Media
• #SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This WeekChristian Neri
  Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, SocialSkim
• Where in the World Is Your Brand From, and Why Does It Matter? [Infographic]Laura Forer
  The "geographic entanglement" of your company is one aspect of its brand that you have little control over, but it can have a big influence on your buyers. See this ...
  Brand Management, Branding, Marketing Strategy, Naming
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations, Videos, Web Content
• E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead
  Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers ...
  B2C, CRM, Customer Acquisition, Customer Relationships, Customer Retention, E-Commerce, Marketing Automation, Marketing Strategy, Retail Marketing
• Nine Critical Issues to Consider Before You Buy Marketing SoftwareChris Gomersall
  Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, ...
  Chief Marketing Officer, Chief Technology Officer, Marketing Automation, Marketing Strategy, ROI, Technology
• What Bothers Consumers Most About Brand MarketingAyaz Nanji
  Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.
  Advertising, Brand Management, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This WeekChristian Neri
  Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Marketing Strategy, Mobile Marketing, Publishing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object SyndromeErik Huberman
  Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? ...
  Advertising, Customer Engagement, Marketing Smarter, Marketing Strategy, Snapchat
• 2017 Marketing Performance Benchmarks and Trends [Infographic]Laura Patterson
  What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?
  Management, Marketing Operations, Marketing Strategy, Measurement, Metrics, ROI
• 127 Facts and Stats About Video Marketing [Infographic]Laura Forer
  How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.
  Advertising, Customer Behavior, Marketing Strategy, Social Media, Videos, YouTube
• Marketing and Podcasts: What You Need to Know [Infographic]Laura Forer
  Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to ...
  Advertising, Customer Behavior, Marketing Budgets, Marketing Strategy, Podcasting
• Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]Laura Forer
  Are you using your marketing automation platform to its fullest capabilities? If you're not including data from social media channels, you could be missing out.
  Big Data, Data, Lead Generation, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Social Media
• Three Strategic Marketing and Sales Mistakes to Avoid in 2017Brian Fravel
  2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Print Collateral, Sales
• Event Marketing Trends: Top Promotional Tactics, Tech, and MetricsAyaz Nanji
  Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• The Future of Video in Marketing: Proof That Video Can Drive SalesJim Spaeth
  Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need ...
  Advertising, Marketing Strategy, ROI, Sales, Videos
• How Marketing and Advertising Agencies Are CompensatedAyaz Nanji
  Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National Advertisers (ANA).
  Advertising, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• How to Turn One Long-Form Article Into Nine Pieces of ContentJoe Griffin
  Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Marketing Strategy, Podcasting, SlideShare, Web Content, Webinars, Writing