Retail Marketing

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• Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'Paul Mandeville
  As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new ...
  B2C, Customer Behavior, Email, Email Campaigns, Email Marketing, Engagement, Retail Marketing, Technology
• Holiday Email Marketing Trends and Tips for 2017 From the ExpertsKevin George
  There's plenty of autumn left, but the holiday season is fast approaching. You might think you still have lots of time to launch your holiday email marketing campaign, but now ...
  B2C, Email, Email Campaigns, Email Marketing, Promotions, Retail Marketing
• Omnichannel Study: Now's Your Chance to Get Ahead of the Competition for the Holidays
  Most B2C marketers aren't capable of approaching omnichannel just yet, so it's a huge opportunity for your brand to stand out from the crowd. Learn more about taking your marketing ...
  B2C, Marketing Strategy, Multichannel Marketing, Retail Marketing
• Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]Laura Forer
  Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.
  AI, B2B Marketing, B2C, Digital Marketing, E-Commerce, Marketing Automation, Marketing Smarter, Marketing Strategy, Retail Marketing
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing
• Messaging Apps for Marketing: Drive Sales With Chatbots or Live AgentsPeter Friedman
  Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to ...
  B2C, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Customer Service, Mobile Marketing, Retail Marketing, SMS
• Five Habits of Highly Effective CGC MarketersKristen Strauss
  At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the ...
  B2C, Content, Content Marketing, Customer-Centric, Customer Engagement, Customer Insight, Customer Relationships, Retail Marketing, Testimonials, User-Generated Content
• #SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This WeekChristian Neri
  Facebook's YouTube competitor Watch goes live; LinkedIn's major new Audience Network tool; WhatsApp gets serious with a business app; where Snapchat still beats Instagram; the app Millennials say is more ...
  Advertising, B2B Marketing, B2C, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Four Facebook Remarketing Ads That Enhance E-Commerce RevenueShane Barker
  With 2 billion monthly active users on Facebook, the question is no longer whether you should advertise on the platform—but how. Here are four types of Facebook retargeting that can ...
  Advertising, B2C, E-Commerce, Facebook, Mobile Marketing, Retail Marketing, Sales, Social Media, Targeting, Videos
• What's Hot (and What's Not) in Online Retail [Infographic]Ayaz Nanji
  Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic ...
  E-Commerce, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• 15 Practical Email Marketing Tips for E-Commerce (With Real-Life Examples)Pawan Kumar
  These 15 email marketing tips and best-practices (with real life examples) for e-commerce are entirely actionable, and you can easily implement them to increase your conversion rate.
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Email Subject Lines, Promotions, Retail Marketing
• The Measurable Impact Reviews and Ratings Have on SalesAyaz Nanji
  How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services?
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing
• The Influence of Instagram on Fashion Decisions [Infographic]Ayaz Nanji
  Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana ...
  Instagram, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• What Are Transparent SSL and HTTPS? And Why Should You Care? [Infographic]Laura Forer
  Unclear about what transparent SSL and HTTPS are, how they affect your website, and why you should think about them before October this year? Check out this infographic for the ...
  B2C, E-Commerce, Retail Marketing, Technology, Web Browsers, Websites
• How Holiday-Themed Email Campaigns PerformAyaz Nanji
  Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• Four Steps to Ensure Successful User Experiences No Matter How POS EvolvesStephanie Trunzo
  The point of sale (POS) has evolved from the cash register to the online cart and now to voice-activated devices—and soon to virtually anywhere, anytime, in myriad automated ways. The ...
  AI, B2C, Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Retail Marketing
• Winter Is Coming: What Retailers Can Do to Prepare for the HolidaysAyaz Nanji
  Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to ...
  Digital Marketing, E-Commerce, Marketing Strategy, Research Summaries, Retail Marketing, Survey Data
• Online vs. In-Store: How Consumers Prefer to ShopAyaz Nanji
  Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]Laura Forer
  Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.
  B2C, Customer Behavior, Millennials, Retail Marketing
• #SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This WeekChristian Neri
  This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos