Search Engine Marketing

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• Four Crucial Things You Need to Be Doing for Search MarketingMike Neumeier
  Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following.
  Collaboration, Digital Marketing, Google, Keywords, Search Engine Marketing, Search Engines, Websites
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• Nine Things Every Successful Content Strategist UnderstandsMicah Pratt
  If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
  Career Management, Content, Content Marketing, Content Strategy, ROI, Search Engine Marketing, SEO
• Top 5 Ways Consumer-Generated Content Is Amazing for SEOMichael DeHaven
  The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
  Content, Keywords, Retail Marketing, Search Engine Marketing, SEO, User-Generated Content
• Valentine's Day Online Search Trends: Most Popular Gifts and DatesAyaz Nanji
  The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to ...
  Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines
• How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
  Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
  Advertising, International Marketing, Marketing Strategy, Measurement, Mobile Marketing, Multichannel Marketing, Search Engine Marketing, Smartphones
• Your Interstitial Ads May Be Wrecking Your Google Mobile Search RankingItai Sadan
  Google recently announced that pages with app install interstitials that hide a significant amount of content on the transition from the search results page won't be considered mobile-friendly. So, what ...
  Consumer Electronics, Customer Behavior, Google, Mobile Marketing, Search Engine Marketing, Search Engines, Smartphones
• Five Things to Know About the Divergence of Mobile Search Results From Desktop ResultsScott Buresh
  Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these ...
  Consumer Electronics, Google, Mobile Marketing, Search Engine Marketing, Search Engines, Technology
• Five Buzzworthy SEO Trends You Must Know About for 2016Aleh Barysevich
  Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be ...
  Advertising, Content, Content Marketing, Content Strategy, Google, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• Three Future-Proof Tactics for Mobile App MarketersIna Toncheva
  Here's practical advice on how to increase your app's exposure on mobile search, make app content more easily discoverable, and avoid app resubmission to and approval from app stores for ...
  Advertising, Content, Google, Links, Mobile Marketing, Search Engine Marketing
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• SEO Jobs: Average Salaries, Top Cities, Most Common TitlesAyaz Nanji
  Salaries for search engine optimization (SEO) jobs have averaged double-digit growth across the board since 2012, according to a recent report from Conductor.
  Career Management, Management, Research Summaries, Search Engine Marketing, SEO
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• Mobile Search Success: What High-Ranking Pages Have in CommonAyaz Nanji
  What characteristics do Web pages that rank well on Google's mobile search engine have in common? Do these pages differ from high-ranking desktop results?
  Google, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• The 15 Most Searched-for Halloween CostumesAyaz Nanji
  The most searched-for Halloween costume so far this year is Harley Quinn, a DC Comics supervillain who features in the upcoming Suicide Squad film, according to a recent report from ...
  Customer Behavior, Research Summaries, Search Engine Marketing, Search Engines
• Unlock Mobile Advertising by Measuring the Real WorldJohn Busby
  Like it or not, mobile has become the primary mode of communication between companies and consumers, and mobile devices are changing how people are purchasing products and services in the ...
  Advertising, Customer Acquisition, Customer Insight, Data, E-Commerce, Marketing Analytics, Measurement, Mobile Marketing, Personalization, Search Engine Marketing
• How to Brand Across Multiple Touchpoints [Infographic]Verónica Jarski
  The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape.
  Advertising, Brand Management, Brand Positioning, Branding, Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Search Engine Marketing, Search Engines, Twitter
• Why You Should Run Your Search Marketing and Google Shopping Campaigns TogetherJay Stampfl
  Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why.
  Advertising, Google, Management, Sales, Search Engine Marketing, SEO
• The Factors With the Most Impact on Google Search Rank in 2015Ayaz Nanji
  Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• How to Increase Website Traffic Without Focusing on Text Content CreationMark Runyon
  Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how ...
  Blogging, Content Marketing, Keywords, Search Engine Marketing, Social Media, User-Generated Content, Web Content, Website Design, Websites