Search Engine Marketing

Topics » Articles » Search Engine Marketing

• Why and How to Adapt Your Marketing to Voice Search This YearMarkerle Davis
  Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely ...
  Content, Content Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Search Engines, SEO
• SEO Trends for Publishers: Ranking Factors and AMP ImpactAyaz Nanji
  Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other ...
  Blogging, Content, Mobile Marketing, Publishing, Research Summaries, Search Engine Marketing, Websites
• Seven Questions to Help You Avoid the Biggest Misstep of Your Site RelaunchMark Floisand
  It's time to talk about your website relaunch—and a frequent crucial misstep by too many marketers. Before moving too far along the relaunch process, ask (and answer) these seven questions.
  Customer Insight, Search Engine Marketing, Search Engines, Web Analytics, Website Design, Websites
• Five Ways Google Scores Your Content
  What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you ...
  Content, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Web Content
• The 40 Most Common SEO Mistakes [Infographic]Ayaz Nanji
  Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• 13 Statistics That Prove the Value of SEO [Infographic]Laura Forer
  Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, ...
  Content, Google, Marketing Strategy, Search Engine Marketing, SEO
• When and Where Consumers Use Search Engines to Find Local BusinessesAyaz Nanji
  Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
  Customer Behavior, Local Marketing, Research Summaries, Search Engine Marketing, Search Engines, SEO, Small Business, Survey Data
• Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]Laura Forer
  Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.
  Advertising, Google, Search Engine Marketing, Writing
• Content Writer vs. Copywriter: What's the Difference?Pam Berg, Katie Rottner
  When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? ...
  Ad Copy, Content, Content Marketing, Copywriting, Inbound Marketing, Search Engine Marketing, SEO, Web Content, Web Copy, Writing
• What's Hot (and What's Not) in Online Retail [Infographic]Ayaz Nanji
  Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic ...
  E-Commerce, Research Summaries, Retail Marketing, Search Engine Marketing, Search Engines
• The Google Search Volume of Major Brands vs. Challenger Brands [Infographic]Ayaz Nanji
  How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the ...
  Brand Awareness, Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• How to Improve Your Marketing ROI With Google AdWords [Infographic]Laura Forer
  Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.
  Advertising, Customer Behavior, Google, Landing Pages, Marketing Budgets, Marketing Strategy, ROI, Search Engine Marketing, Search Engines
• The Most Effective Paid Channels for Distributing ContentAyaz Nanji
  Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Research Summaries, Search Engine Marketing, Social Media, Survey Data
• SEO Trends for 2017: How 12 Factors Impact Google RankingsAyaz Nanji
  The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• LSI Keywords for SEO: What You Need to KnowBrad Keys
  As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out ...
  Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• Google Algorithm Updates: What You Need to Know About Fred [Infographic]Laura Forer
  Earlier this year, Google released a search algorithm update that has since been dubbed "Fred." And though the name is straightforward, what it means for marketers is not. Here's an ...
  Content, Customer Experience, Google, Search Engine Marketing, Search Engines, SEO
• Travel-Related Google Search Trends [Infographic]Ayaz Nanji
  Consumers in the United States now use mobile devices more than desktop computers to search online for information related to family vacations, luxury travel, and couples travel/honeymoons, according to recent ...
  Customer Behavior, Google, Research Summaries, Search Engine Marketing, Search Engines, Survey Data
• Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)Zack Bedingfield
  This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing
• Google Search Algorithm Updates to Keep in Mind in 2017 (Article 1 of 2)Carolyn Lyden
  Google updates its search engine algorithms up to 600 times a year, but it no longer announces major algorithm changes. So search engine marketers have been left speculating about their ...
  Advertising, Customer Experience, Google, Mobile Marketing, Search Engine Marketing, SEO, Smartphones
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites