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• How Video Ad Sharing Has Changed Since 2006 [Infographic]Ayaz Nanji
  The sharing of the most popular video ads online has increased nearly 50-fold over the last eight years, according to a recent report by Unruly Media.
  Advertising, Research Summaries, Social Media, Social Networking, Videos
• The 20 Most Shared Ads of 2013Ayaz Nanji
  Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos, YouTube
• Video in Marketing Emails: Trends and Benchmarks [Infographic]Ayaz Nanji
  Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
  Content, Content Marketing, Content Strategy, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries, Videos
• #SocialSkim: Social Media This Week, Including Instagram Ads, Facebook Stories to Share, YouTube's News ChannelAngela Natividad
  Learn the week’s latest on Instagram ads, Facebook's Stories to Share, YouTube’s newsroom play,
  Advertising, Branding, Facebook, Google+, Instagram, Social Media, Social Networking, SocialSkim, Videos, YouTube
• AOL Served More Video Ads Than Google in SeptemberAyaz Nanji
  AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 ...
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising, Videos, YouTube
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• 31% of Online Americans Post Videos, 11% Want to Be Viral StarsAyaz Nanji
  The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Videos, YouTube
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos
• How Retailers Can Use Video for E-CommerceMike Molinari
  For most e-commerce providers, the question isn't whether video content should be a part of the brand's e-commerce strategy, but how to harness video content effectively and efficiently, and in ...
  B2C, Brand Ambassadors, Content, Customer Engagement, Retail Marketing, Videos, Web Content
• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• What Is Primetime for Mobile Video Viewing?Ayaz Nanji
  Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report ...
  Customer Behavior, Mobile Marketing, Research Summaries, Videos
• How Video Plays a Crucial Role in the Rise of Content MarketingMichael Litt
  Video appeared on the scene so suddenly that marketers are still learning how to use it effectively. Here's a look at three forces shaping the evolution of content marketing, and ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Thought Leadership, Videos
• Use Social Video to Spread Your Messages: One Golden Rule and Three CommandmentsDenise Roberts McKee
  With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it... are a thing ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos
• #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, MoreAngela Natividad
  Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to ...
  Branding, Content, Content Marketing, Digital Theory, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• The State of Video in 2013 [Video Infographic]Jose Sanchez
  This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, ...
  Content, Marketing Strategy, Mobile Marketing, Video Blogs, Videos
• Yahoo Is Top US Web Property; Google Still Rules Video, SearchAyaz Nanji
  Yahoo's network of websites had more unique monthly visitors last month than Google's for the first time since May 2011, according to recent data released by comScore.
  Facebook, Google, Research Summaries, Search Engine Marketing, Search Engines, Videos, Websites
• #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and TeensAngela Natividad
  Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, ...
  Advertising, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Videos, Vine
• #SocialSkim: Social Media This Week, Including Teens Finally TweetingAngela Natividad
  Summer's nearly over, but the social space is just warming up. Get the latest on Geek Week, Twitter, Facebook, Jeff Bezos's WaPo buy, Yahoo's absorption of Rockmelt, and responsive design. ...
  Advertising, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• What's the Secret to Success on Kickstarter? [Infographic]Ayaz Nanji
  Projects on Kickstarter that have videos are 85% more likely to achieve their funding goals, according to a recent report by MWP.
  Research Summaries, Social Media, Videos
• Successful Brands on YouTube: Best-Practices and MetricsAyaz Nanji
  Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Videos, YouTube