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• How to Use Analytics to Prove the Impact of YouTube MarketingMark Hansen
  Are people watching your videos? If so, who is watching? And what are they doing after they watch? Here's how to use YouTube Analytics and Google Analytics to understand the ...
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, Online Marketing, ROI, Social Analytics, Videos, Web Analytics, YouTube
• #SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; ...
  Advertising, Blogging, Career Management, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Mobile Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Eight Powerful SlideShare Features You May Not Be Using [Infographic]Barry Feldman
  There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
  Content, Content Marketing, Inbound Marketing, Lead Generation, LinkedIn, PowerPoint, Presentations, SlideShare, Videos, Web Analytics
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• Consumers' Mobile Video Viewing Habits [Infographic]Ayaz Nanji
  More than one-third (36%) of smartphone video viewers say they watch long-form video (five minutes or longer) daily or more frequently, according to a recent report from the Interactive Advertising ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data, Videos
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Eight Ways to Improve Your Search Engine RankingsGavin King
  The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good ...
  Blogging, Content, Keywords, Links, Mobile Marketing, Search Engine Marketing, SEO, Videos
• Visual Marketing: Top Tactics and ChallengesAyaz Nanji
  Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• The Six Superpowers of Video StorytellingMary Pedersen
  Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story.
  Brand Management, Brand Positioning, Branding, Content, Content Strategy, Videos
• #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Angela Natividad
  Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, Marketing Strategy, Pinterest, Social Media, SocialSkim, Twitter, Videos
• Four Reasons Video Marketing on Instagram Is So Much Better Than on VineDane Atkinson
  Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.
  Consumer Electronics, Content, Content Marketing, Instagram, Mobile Marketing, Social Media, Videos, Vine
• Bye-Bye to These 10 Web Design TrendsScott Donald
  These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.
  Customer Experience, Mobile Marketing, Publishing, Videos, Website Design, Websites
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Top Six Email Marketing Trends You Need to Keep Pace WithLiga Bizune
  Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant.
  Content, Customer Engagement, Digital Theory, Email, Email Campaigns, Email Marketing, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Personalization, Videos, Web Analytics
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos