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• Digital Video Vital Signs: How Healthy Is Your Online Video Investment?Jessica Hall
  As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs ...
  Content, Engagement, Measurement, Metrics, Mobile Marketing, ROI, Videos
• Media Viewing Grows Thanks to Digital Video, Even as TV Viewing DeclinesAyaz Nanji
  Digital video consumption has fueled an overall increase in Americans' media viewing over the past year, according to a recent report from Nielsen.
  Content, Customer Behavior, Research Summaries, Videos
• Five Ways to Take Advantage of the Extended Back-to-School SeasonTim McMullen
  Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its ...
  B2C, Customer Acquisition, Customer Behavior, Customer Relationships, Demographics, Positioning, Retail Marketing, Social Media, Videos
• Harsh Truths About Inbound Marketing That You Need to KnowClayton Wood
  Businesses need to be aware about the ugly side of inbound marketing and able to openly discuss the following truths.
  Digital Marketing, Inbound Marketing, Social Media, Videos
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• Your Essential Guide to Brand Integration on YouTube [Infographic]Verónica Jarski
  Boost brand awareness and customer engagement by integrating your brand with a YouTuber's audience.
  Advertising, Brand Ambassadors, Brand Awareness, Content, Customer Engagement, Product Marketing, Videos, YouTube
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• Small YouTube Special Features You've Wrongfully IgnoredAmanda DiSilvestro
  These might not be the most popular video features or the most talked-about options, but they can give your video that extra something it needs to stand out from among ...
  Content, Content Marketing, Digital Marketing, Google, Marketing Tips, Mobile Marketing, Social Media, Videos, Web Content, YouTube
• Create Compelling Marketing Videos That Educate and Entertain [Infographic]Rebecca Toth
  Want to marketing videos that grab your customers' attention and keeps them coming back for more? Then check out these tips for creating instructional, informational, and entertaining marketing videos.
  Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Videos, YouTube
• The Video Consumption Habits of US ConsumersAyaz Nanji
  More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a ...
  Advertising, Content, Customer Behavior, Research Summaries, Survey Data, Videos
• Are Your Marketing Videos Running Backwards?Russ Somers
  Reverse videos are a fun trend right now, but unfortunately, many marketers approach video marketing the same way. Marketers work backwards, focusing on why they need videos instead of why ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• Three Ways to Visually Present Information (Without Spending a Fortune)Pooja Lohana
  Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more ...
  Content, Content Marketing, Customer Behavior, Customer Communications, Data, Presentations, Videos
• Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]Verónica Jarski
  Video is easier to track and measure than text-based content, according to Vidyard. Here's a look at the many metrics for video marketing you can use to prove ROI.
  Content, Content Marketing, Data, Metrics, ROI, Videos, YouTube
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos
• The Right Video Content for Your BrandSerban Enache
  To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
  Branding, Content, Content Marketing, Engagement, Videos
• Content, Social, and Video in the Tech Purchase Process [Infographic]Verónica Jarski
  The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and ...
  Case Studies, Content, Content Marketing, Email, LinkedIn, Sales, Social Media, Videos, White Papers
• #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...Angela Natividad
  Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Online Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Word-of-Mouth
• Online Video Trends: Devices, Demographics, Audience SizeAyaz Nanji
  American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a ...
  Content, Content Strategy, Direct Marketing, Research Summaries, Survey Data, Videos
• Six Types of Humor to Lighten Up Your Marketing and Start ConversationsKathy Klotz-Guest
  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Humor, Videos, YouTube