Videos

Topics » Articles » Videos

• How Many Americans Subscribe to Streaming Video Services?Ayaz Nanji
  Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
  Content, Customer Behavior, Nielsen Data, Research Summaries, Television, TV, Videos
• #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela Natividad
  See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Segmentation, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• Video Posts Have the Most Organic Reach on FacebookAyaz Nanji
  Facebook's algorithm now favors brands' video posts: Videos uploaded to Facebook's native player have the most organic (unpaid) reach of any post type in the News Feed, according to recent ...
  Content Strategy, Facebook, Research Summaries, Social Media, Social Networking, Videos
• Three New Twitter Updates You Need to Take Advantage of in 2015Alfredo Ramos
  Twitter recently announced new features set to roll out during the first half of 2015. Here's what they are and why you should care.
  Content, Customer Engagement, Social Media, Twitter, Videos
• #SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!Angela Natividad
  Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, Vine
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• UGC Can Strengthen the Relationship Between Your Social Media and Content MarketingJake Athey
  The relationship between social and content marketing can feel forced, but user-generated content can make it a healthier, happier union.
  Brand Ambassadors, Content, Content Marketing, Social Media, Videos
• Sell vs. Tell: Five Ways to Engage Your Audience During a PresentationAlexAnndra Ontra
  PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an ...
  Content, Engagement, Presentations, Sales, Videos
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• What Digital Marketers Can Expect in 2015Russ Fradin
  The following five trends will make a big difference in digital marketing in 2015.
  Consumer Electronics, High-Tech Marketing, Marketing Strategy, Personalization, Social Media, Videos
• 2015 Will Be the Year of Video MarketingTyler Lessard
  Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015.
  Content, Content Marketing, CRM, Inbound Marketing, Lead Generation, Marketing Automation, Marketing Strategy, Metrics, Videos, YouTube
• The 10 Most Shared Video Ads of 2014Ayaz Nanji
  Activia’s World Cup-themed "La La La" video featuring Shakira was the most shared ad of 2014, according to a recent report from Unruly Media.
  Advertising, Research Summaries, Videos
• Three Ways to Customize Content Across Social Channels for Greater ResponseKeith Quesenberry
  Consistency is important in integrated marketing, but that doesn't mean pushing the same content to every social media channel. Here are three examples of how to adjust content for multiple ...
  Content, Content Marketing, Content Strategy, Facebook, Instagram, Integrated Marketing, Pinterest, Social Media, Twitter, Videos, Vine, Web Content, YouTube
• Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick TipsEmily Konouchi
  Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's ...
  Content, Email, Email Campaigns, Email Marketing, Mobile Marketing, Videos, Web Content, Writing
• Six Mobile Marketing Predictions for 2015Ash Kumar
  The US has finally caught up with global trends, and the mobile screen has become the primary screen. That fact will define not just the mobile landscape but also all ...
  Advertising, Consumer Electronics, Digital Marketing, Digital Theory, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Videos
• #SocialSkim: Ello Ad Ban, Facebook vs. YouTube, Tumblr Autoplay Ads, Taco Bell Blacks Out, More!Angela Natividad
  Get the skim on Ello's self-imposed ad ban and Taco Bell's attention-grabbing social wipeout. You'll also see how YouTube video shares stack up against native videos on Facebook (not well), ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Brands Are Increasingly Posting Videos Directly to FacebookAyaz Nanji
  Marketers are increasingly uploading videos directly to Facebook rather than using YouTube links in their posts, according to a recent report from Socialbakers.
  Content Marketing, Facebook, Research Summaries, Social Media, Social Networking, Videos, YouTube
• Why Product-Centric Marketing Videos Alone Don't Support the Buyer's JourneyBruce McKenzie
  Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
  Advertising, Content Marketing, Content Strategy, Customer Engagement, Sales, Sales and Advertising, Videos
• Five Steps to Creating a Video Marketing StrategyMichael Litt
  Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Sales, Videos, Web Content
• Online Video Trends: Mobile Viewership More Than Doubled YOYAyaz Nanji
  Mobile video viewing more than doubled from 2Q13 to 2Q14, and it's up 400% from two years ago, according to a recent report from Ooyala.
  Content, Content Marketing, Customer Behavior, Research Summaries, Videos