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• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• Extend Your Marketing Video's Shelf Life: How and When to IterateBrad Jefferson
  Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here ...
  Content, Content Marketing, Keywords, Search Engine Marketing, Social Media, Videos, YouTube
• #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Email, Facebook, Google, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Videos
• 10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive BusinessJulia Jornsay-Silverberg
  Before jumping in and spending precious dollars on Facebook video ads, use these tools and tactics to create a powerful paid video campaign.
  Advertising, Facebook, Mobile Marketing, Targeting, Videos
• Interactive Personalized Video Has Killed One-Size-Fits-All MarketingDavid Schwartz
  RIP, one-size-fits-all marketing. You're just not effective anymore. But interactive personalized video is. This immersive, tailored, real-time communication tool drives results and boosts customer engagement.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Videos
• Marketing Video: What Is Nurture Marketing?Kate Moore
  It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads ...
  B2B Marketing, Lead Generation, Lead Nurturing, Sales, Videos
• How to Create Blockbuster YouTube Channel Success in Any Niche--No Matter How 'Boring'Ayelet Weisz
  How can you develop a YouTube channel that stands out? It so happens that successful business channels have qualities in common that anyone can replicate. Do so, and you'll be ...
  Advertising, B2C, Branding, Content, Content Strategy, Customer Engagement, Videos
• #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you've got access to Instagram's multi-account support test. Also: a cool lesson from GaryVee on how Snapchat benefits ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• What Motivates Consumers to Share Videos Made by Brands?Ayaz Nanji
  An overwhelming majority (97%) of US consumers say they would be willing to share a video from a brand with their friends or on a social network, according to a ...
  Customer Behavior, Digital Marketing, Research Summaries, Social Media, Survey Data, Videos
• #SocialSkim: Twitter's Darkest Days, Facebook's New Like Buttons, Plus More Stories in This Week's RoundupChristian Neri
  This week is filled with drama and big changes at the biggest social networks. Get the scoop on Twitter's executive exodus and Facebook's "like" button alternatives. Also: Facebook's newly expanded ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• #SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's RoundupAngela Natividad
  This week is packed with marketing portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live ...
  Advertising, Content, Content Strategy, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Videos, Web Browsers, Web Content
• Content Marketing Predictions for 2016 [Infographic]Verónica Jarski
  Peek into the content marketing crystal ball and see what industry experts predict for the new year.
  Content, Content Marketing, Content Strategy, Marketing Budgets, Thought Leadership, Videos
• #SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's RoundupAngela Natividad
  What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy ...
  Advertising, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Testing, Twitter, Videos
• Marketing Video: Marketing Automation 101Malinda Wilkinson
  Marketing automation delivers results. So why do just 5-10% companies under $500 million in revenue use it? The most likely culprit is fear of the unknown. Here's an overview of ...
  Marketing Automation, Marketing Strategy, Videos
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• Five Forms of Interactive Content to Boost EngagementTom Whatley
  The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Lead Generation, Videos
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media, Testimonials, User-Generated Content, Videos, Vine, Webinars