Content

Topics » Articles » Content

• The Currency of Business StoriesTom Ehrenfeld
  As several recent books, most notably Joseph Badaracco's lovely Questions of , have pointed out, managers can draw meaningful lessons from great literature and apply them to the practice of ...
  Content
• Dissociative Identity MarketingEric Kintz
  New technologies are enabling a subtle shift that marketers have yet to recognize and adapt to .... I call it "dissociative identity Marketers have recognized the need for a fundamental ...
  Content
• Bikers & Starbucks: Who Would Have Thunk It?Lewis Green
  A crowd of motorcycles, from Triumphs to Harleys to Hondas, cool quietly in front of in one of Connecticut's most upscale, suburban town West Hartford is not for the weak ...
  Content
• Corporate Videos 2.0: SecondLife Machinima + YouTubeKarl Long
  I had heard a week ago from the blog of Shel (of For Immediate fame) that a PR agency called had set up an office in , and my immediate ...
  Content
• Chocolate Phone: Sweet Spot or Sour Taste?Ted Mininni
  Verizon Wireless and LG Wireless's much-anticipated new chocolate phone was recently unveiled to lots of oohs and Now that the phone has come off the fashion runway, and cell phone ...
  Content
• Quality Is Not EnoughMike Wagner
  Http://www.mpdailyfix.com/images/saturn.jpg
  Content
• Four Questions About Blogging, Career & ContentAnn Handley
  Blogger Kevin Hillstrom publishes an occasional series of short Q&A interviews with interesting people he run across in the blogosphere. This week, he chats it up with Check out Kevin's ...
  Content
• The Eight Truths of Real InnovatorsAlain Thys
  When I'm in a cynical mood, I sometimes like to compare corporate innovation to teenage Everyone talks about it, yet at the moment of truth the earth doesn't really move. ...
  Content
• Can You Benefit from Reciprocal Links?Eric Ward
  Is there anyone left in the Web marketing world who thinks reciprocal links are still Most of the talk and posts I read on the forums say that reciprocal liks ...
  Content
• Is Starbucks Worth Another Nickel?Lewis Green
  The buzz today among marketers, brand developers and those who love coffee circles around the announcement that raised its drink prices by a , its first price increase in two ...
  Content
• Are You A Weirdo?Gavin Heaton
  Http://www.mpdailyfix.com/images/weirdo.jpg
  Content
• You Can't Fix StupidLewis Green
  But maybe you can replace it; however, I have my doubts. About what, you ask? The American Automobile , of I begin with this simple It is stupid to create ...
  Content
• Great Author Sites Are Kid's StuffTom Ehrenfeld
  Last month's release of the new Captain Underpants reminded me of how very much I adore the Web site for this silly kid's book My youngest daughter (and okay, her ...
  Content
• From Guru to Guru BarbequeAnn Handley
  Allen Weiss President and Founder of , published a post here titled Thought Leaders & Too Big for Their Allen wrote, "My sense is that all of this thought-leader stuff ...
  Content
• Pet PeevesAnn Handley
  My friend Eileen has a grey striped cat named , whose greatest joy is to hunt in the backyard woods and drop his offerings at her back Yesterday, he had ...
  Content
• Branson's MissionTed Mininni
  Fast has a short, but very insightful, piece with Richard Branson in the magazine's September The interview has picked up on the unique business perspective that led Sir Richard to ...
  Content
• Networking: The Angel Sitting on WOM's ShoulderLewis Green
  Before Jonathan Kranz's wonderful post, WOM Is Not " goes cold here at Marketing Profs Daily , I want to tag along on its As Jonathan Word of Mouth (WOM) ...
  Content
• Where Is Online's Slice of the $1.6B Political Spend?Eric Frenchman
  Has a very interesting article called Political Ad Spending Could Hit $1.6 Billion This and I keep wondering who forgot to hand me out a slice of the ad budget ...
  Content
• When Digital Met TraditionalSara Holoubek
  A week or so ago, the head of a boutique traditional agency called me in for a quick digital They were heading off to a big pitch, and needed to ...
  Content
• Signs You Are Too Inward-FocusedGerry McGovern
  Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a I embrace technology. I love it. I'm surrounded by ...
  Content