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• Have You Scheduled Your Goofing-Off Time Today?Scott Baradell
  I goof off almost every day. In fact, when I'm very busy, as I have been lately, I work very hard to incorporate some goofing-off time in my Usually it's ...
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• Focused on the Small Screen, Missing the Bigger Picture?Gerry McGovern
  Too often we are managed by the technology. Endlessly busy, it's easy to forget just exactly why we are doing all this Are you an email slave? Are you a ...
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• Micro Targeting Gets PoliticalPaul Barsch
  So you think you know how you are going to vote on Tuesday? Chances are both the Republican National Committee (RNC) and the Democratic National Committee (DNC) know which way ...
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• Private Research Studies: When Are They the Real Deal?Elaine Fogel
  When a private company publicizes the results of its own research study, how do we know it's for real and not just As a contributing writer to The Business , ...
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• How to Really Influence VotersEric Frenchman
  There are two interesting articles over . One looks at Evan Tracey's (of TNS Media Intelligence) prediction that political ad spending will hit $2 billion for this campaign cycle surpassing ...
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• What Language Does the Internet Speak?Lewis Green
  English, of course. But maybe not for From a article titled " U.N. English isn't good "Divina Frau-Meigs, who teaches at the University of Paris III (Université de la Sorbonne ...
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• Social Media: A Spash of Cold WaterToby Bloomberg
  Social Media Is Active Sharing That's Mike Murphy, Chief Revenue Office at definition and it works for me. Mike was the guest speaker at a recent event where he shared ...
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• Branding: The Commodity ConundrumTed Mininni
  My favorite section of Business , published a provocative article on October 10th. Is Your Brand Headed for Extinction? was written by the self-described girls of , a marketing and ...
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• Communicate to an Audience of OneLewis Green
  Whatever happened to communicating to an audience of one? It's one of the first concepts that every writer It goes like Write as if you are telling a story to ...
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• Race To Win!Tim Jackson
  As a competitive cyclist for well over half my life, I constantly find myself comparing everything else in my life to specifically, I've never really considered myself to be overly ...
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• Well-Deserved Coverage for the Women's MarketAndrea Learned
  Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should be no one in the free world (and beyond!) who ...
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• "Green" Is More Than Skin-DeepAndrea Learned
  "Organic" is the hot label now. But just how much does a company have to change about their products to be allowed to use that distinction? Is it really all ...
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• Link Opportunities, Courtesy of Google's New Custom Search Engine ServiceEric Ward
  Google's has a sort of new Custom Search service. As I read about it, my link building antenna started Why? Because I'm a content , and in my field vertical ...
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• 3 EpiphaniesSuzanne Lowe
  Late last week, I promised I would write stories that wove marketing into my daily post-rotator-cuff-surgery physical therapy sessions. I had to wait several days, suffering through excruciating arm stretching, ...
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• More on the Power of PersonaLeigh Duncan-Durst
  I've talked about The Power of Persona and how using personas can foster a more tangible understanding of a target audience's needs, desires, pet peeves and behavior. Here's more detailed ...
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• Bombing More Than Google ResultsEric Frenchman
  I'm probably going to get nailed from both sides of the political spectrum for this post, but I like my Google results to be as pure as Last weekend a ...
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• It Takes a Vision, a Village, and VelocityLewis Green
  Anita Campbell posted an interesting article on her blog, Small Business , two days ago entitled It Takes A Million-Dollar . Here are a few "Women own half of the ...
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• Finding the 'I' in NichePaul Barsch
  I've cajoled, poked and prodded. I've shouted from the hilltops. The silence was Last year, I wrote an article for the newsletter titled Who Comes Good to Great in which ...
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• The Blog Police to the Rescue?Jim Kukral
  Sing it with me, to the theme from TV's Bad blog, bad blog, watcha gonna Many thanks to Ann for starting up the conversation around the blog honor I threw ...
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• Ignore 'em or Embrace 'em? How to Handle Negative Blog CommentsMack Collier
  If your blog accepts comments, then you have four alternatives when you receive a negative comment on your One of the biggest concerns companies have over starting a blog is ...
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