Customer Relationships

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• You Don't Say
  You're in line at a store when the cashier answers the phone, speaks in a snarky tone, rolls his eyes, hangs up and then comments on the caller's stupidity while ringing ...
  Customer Relationships, Customer Service, Small Business
• Ditch the Pitch
  According to Justin Hitt, B2B sales teams routinely get it wrong when seeking new customers. "The problem is, not every sales person knows who makes a good client," he explains. ...
  B2B Marketing, Customer Relationships, Lead Nurturing, Lead Quality
• Time to Get Engaged
  In a post at the Neuromarketing blog, Roger Dooley discusses the book Sway, by Ori and Rom Brafman, and explains a key takeaway from their study of unorthodox demographic segments: ...
  Customer Engagement, Customer Relationships, Small Business
• Can You Hear Me Now?
  "Are you listening [to your customers]?" asks Todd Defren in a post at the PR Squared blog. "Great. But are you also empowered to act effectively on [their] behalf?" In ...
  Customer Relationships, Small Business
• Why Are You Asking Me This?
  Josh Nason knows why someone who clicks on your subscribe button—with every intention of joining your list—has a tendency to disappear a few seconds later. "It starts rather simply," he ...
  Customer Relationships, Email Marketing