Customer Relationships

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• Recession Marketing II: What NOT to Cut
  In Part I, we suggested a few cuts to make in your current marketing budget to help keep your bottom line healthy during these tough times. Now let's take a ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Budgets, New Media, Recession
• I'm Worth My Weight in Gold
  We all know it: your best customers love it when they are made to feel special. New research that demonstrates just how important status tiers are in loyalty programs. The ...
  Brand Loyalty, Customer Behavior, Customer Relationships, Customer Satisfaction
• Walk the Walk, Evangelists
  "Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...
  CRM, Customer Behavior, Customer Engagement, Customer Relationships, Twitter
• The Inside Scoop
  There are lots of good frozen-yogurt shops in Simon Glickman's Pasadena, California, neighborhood. But one—21 Choices—seems to enjoy bigger crowds than the rest, and he explains in his Editorial Emergency ...
  Customer Engagement, Customer Relationships, Customer Service, Small Business
• Frankly, You Just Scare Me
  Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could ...
  Customer Behavior, Customer Relationships, E-Commerce, Pricing, Website Design, Websites
• The Easy Way to Slice and Dice
  Even a small company can benefit from email messages tailored to a recipient's specific wants and needs. "Using segmentation," says Michael Clark in an article at MarketingProfs, "customers only get ...
  Customer Behavior, Customer Relationships, Email Marketing, Segmentation, Small Business, Surveys
• Don't Make This Harder Than It Is
  "I am still unsubscribing from lots of emails in an email account that I no longer wish to use," writes Tamara Gielen in a post at BeRelevant!  "While doing so, I've ...
  Customer Experience, Customer Relationships, Email Marketing
• Tell Me More, Tell Me More
  Under normal circumstances, Dylan Boyd believes email copy should be clear and concise. He explains his straightforward rationale in a post at the Email Wars blog: "[I]f I get 500-700 ...
  Customer Relationships, Email Marketing, Writing
• Get Your Goat
  In a video post at the Church of the Customer Blog, Jackie Huba and Ben McConnell use the example of a goat-milk carton (that's right: a goat-milk carton!) to underscore ...
  Customer Engagement, Customer Relationships, Marketing Inspiration
• Get Those Happy Customers Yakkin'
  "[M]any companies hesitate to launch customer case studies because they worry about imposing on their best customers," say Barbara Bix and Olga Taylor in an article at MarketingProfs. "To their ...
  Case Studies, Customer Relationships, Small Business
• The Art of Courtship
  Some email marketing practices should always be avoided. "There are a hundred ways to skulk around, to collect email addresses, to write clever privacy policies or to argue about whether ...
  Customer Relationships, Email Marketing
• I Just Came to Hang Out
  "Social media, like any new marketing channel, is a sticky slope for B2B marketers," says Justin Hitt in a recent blog. "I personally prefer keeping social media 'business social' rather ...
  B2B Marketing, Customer Relationships, Market Research, Social Media
• Know How to Hold 'Em
  "It probably comes as no surprise," say Kara Trivunovic and Andrew Osterday in an article at MarketingProfs, "[that] the process of acquiring new customers comes with one of the higher ...
  Brand Loyalty, Customer Acquisition, Customer Relationships, Email Marketing
• Sometimes, Less is More
  When your subscribers cut back on spending, you might be tempted to compensate for lost revenue by stepping up your email campaigns. But be forewarned: It's a potentially hazardous strategy. ...
  Customer Relationships, Economic Crisis, Email Marketing
• I Resolve to Treat You Right
  Cost-effective, and just plain effective, email communications are quite possibly the one sure thing to cling to in the current downturn. So, are you treating them—and your subscribers—right? In a ...
  Customer Relationships, Customer Service, Email Marketing
• Another Email? Great!
  "In the holiday email season of 2008, retailers turned up the gas on their email campaigns, hoping to salvage what was predicted to be a flat or down consumer spending ...
  Customer Relationships, Email Marketing, Targeting
• Are You Lazy in the Email Department?
  The informality and low cost of email has changed the way we communicate—but not always for the better. In a post at her Marketing Interactions blog, Ardath Albee reminds us ...
  Customer Relationships, Email Marketing, Small Business
• I Know What You Did Last Summer
  "Online behavior is not limited to purchasing activity alone," says Sheldon Gilbert in an article at MarketingProfs. "To truly understand someone's buying potential, you need to see more than that. ...
  Customer Behavior, Customer Relationships, Email Marketing
• B2B and CRM: Together 4 Ever
  What's B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. In a recent post at ...
  B2B Marketing, Customer Relationships, Customer Retention
• How to Get Referrals Galore
  Everybody loves referrals. They're easier to close than non-referrals, make quicker buying decisions and tend to be more loyal—in short, they can often become your most profitable customers. Trouble is, ...
  Customer Relationships, Referrals, Small Business