Marketing Resources: Lead Quality

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Results for Lead Quality

How to Run Your Own Successful Virtual Conference by Kimberly Smith
Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
More articles on Hiring Outside Resources, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sponsorship, Trade Shows/Events
Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action by Jim Lenskold
The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures that concentrate on distinct portions of the customer-purchase funnel. There's no ...
More articles on Collaboration, Lead Generation, Lead Quality, Measurement, ROI, Sales
Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Counts by Jim Lenskold
Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring marketing effectiveness beyond just lead quantity and cost per lead, and building strong alignment with the sales organization. As presented in ...
More articles on Lead Generation, Lead Quality, Lead Scoring, Measurement, ROI
Lead Scoring: A Leading Priority for Marketers by Lisa Cramer
Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars, online advertising, blogs, and virtual trade shows—as well as from traditional marketing activities. The sheer volume of leads, or "suspects," can ...
More articles on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
Simplicity Is the Nature of Great Emails by Gary Levitt, Rob Lubow
The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, ...
More articles on Email Marketing, Lead Quality, Marketing Tips, Writing
Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROI by Mike Gospe
Marketers must continually fight the temptation of executing random, disconnected lead-generation activities to prospects. Success today requires marketers to apply the discipline of campaign development in order to establish a relevant, timely dialog with the target audience.
More articles on Lead Generation, Lead Quality, ROI
How to Solve Direct Marketing's Five Biggest Problems by Russell Kern
Direct marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid ...
More articles on Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting
How Marketing Can Earn a Seat at the Revenue Table by Phil Fernandez
Marketing is suffering from a crisis of credibility. So what can marketers do to be seen as part of a machine that drives revenue and profits, not just the people who throw parties and buy swag?
More articles on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics
Five Key Steps to Measuring Your Lead-Nurturing Initiative by Kathy Rizzo
Whether you are campaigning to gain budget approval to implement your nurturing strategy or need to illustrate ROI for an existing nurturing program (or you are just trying to evaluate your current tactics) effective measurement of your nurturing program is ...
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips
25 Metrics to Prove Marketing Drives Sales by Roy Young
Driving sales is what B2B marketing is all about. Although the precise roles and responsibilities of Marketing may differ from company to company, your marching orders are the same: Help Sales produce more with less. All marketers want to know ...
More articles on B2B Marketing, Customer Retention, Lead Generation, Lead Quality, Lead Scoring, Metrics, Sales
Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialog by Kathy Rizzo
Lead nurturing has become an integral component of an overall marketing strategy. While there is an ever-growing incentive to implement an effective lead nurturing strategy with business partners and prospects, determining which specific tactics to utilize can prove challenging.
More articles on Customer Engagement, Lead Generation, Lead Nurturing, Lead Quality, Sales, Targeting
Casting a Wide Net for Leads? Here's How to Get Great Results by Anna Talerico
Here's a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content -- such as a white paper -- to respondents who complete a short form. In theory, this type ...
More articles on Collaboration, Landing Pages, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales
Six Ways to Prepare Better Collateral for Sales Teams by Jonathan Kranz
Ah, sales and marketing. They're like two siblings fighting in the back seat while mom, pop—or a company executive—drives the car. Jonathan doesn't know how to stop all this bickering (and he's not interested in "who started it"), but here he ...
More articles on Case Studies, Collaboration, Customer Engagement, Lead Generation, Lead Quality, Marketing Tips, Sales, White Papers
Five Ways to Improve Your Lead Management by Robert Moreau
Marketing departments perform many tasks throughout the year: hiring good talent, keeping quality employees, choosing the right communications strategy, improving ROI, and generating higher quality leads for Sales. But with increasing competition and diminishing budgets, achieving these goals is becoming ...
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips, Sales
The 10 Biggest Mistakes Marketers Make—Number 1: Merely Handing Off Leads to Sales by Roy Young
Do members of your company's executive team—along with your peers throughout the organization—see the connection between marketing and the cash flowing into your company's coffers? If not, they probably view you as merely a tactical tool (brochure writer, a trade-show ...
More articles on Lead Quality, Marketing Challenges, Sales
Extreme Qualifying: How to Achieve High-Performance Qualification by Jeff Thull
For many sales professionals, prospecting or qualifying is the least favorite aspect of their job. Often, in the rush to dig into a new account and make a new sale, only a cursory attempt is made at qualifying, and the ...
More articles on Customer Acquisition, Lead Quality, Sales
Five Steps to Connect Marketing to Sales, and Sales to Financial Results by Sherri Leopard
Increasingly there's a new priority emerging for marketers, and that is sales acceleration: Finding disciplined and repeatable ways to move existing customers as well as prospects from "why?" to "buy"—more rapidly. Here are tips on how marketers can prove their value ...
More articles on B2B Marketing, Collaboration, Customer Relationships, Lead Quality, Metrics, Print Collateral, Sales, Targeting
Secrets of Tradeshow Lead Management: Quality Trumps Quantity by Ruth P. Stevens
In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don't succumb to temptation. You would be so much better off if you paid attention to lead quality ...
More articles on Collaboration, Lead Quality, Sales, Trade Shows/Events
Reverse-Engineer Your Marketing by Eran Livneh
Reverse engineering is the process of working back to a solution from an end result. In the era of result-oriented marketing (how did we ever afford to do it differently?), reverse engineering can help marketers refocus their efforts and resources ...
More articles on Collaboration, Lead Generation, Lead Quality, Sales, Targeting

See all 41 marketing articles related to Lead Quality

Why Not Quantity AND Quality?
When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
More articles on B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation
Tips for That Pivotal Sales Presentation
Closing an IT sale is a complex process. But in most cases there is usually one pivotal sales presentation that can firmly seal the deal. Darrin Mourer, in a post ...
More articles on High-Tech Marketing, Lead Quality, Sales
Ditch the Pitch
According to Justin Hitt, B2B sales teams routinely get it wrong when seeking new customers. "The problem is, not every sales person knows who makes a good client," he explains. ...
More articles on B2B Marketing, Customer Relationships, Lead Nurturing, Lead Quality

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Lead Quality case studies, deconstructing real life examples and illustrating lessons learned

How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
More case studies on B2B Marketing, Case Studies, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content

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Lead Quality online seminar broadcasts from the best minds in marketing

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Lead Quality marketing downloads for the busy professional

Email Marketing Benchmark Report 2008
This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
B2B Lead Generation: Marketing ROI & Performance Evaluation Study
MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
More tools on Lead Generation, Lead Nurturing, Lead Quality
Lead Generation How-To Guide
Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales