Marketing Resources: Lead Quality

Access thousands of our Marketing Resources here. Select any of the popular topics below to narrow your search.

Results for Lead Quality

How to Reduce Lead Leakage Nowby Lisa Cramer
Are you letting leads seep out of your sales funnel? Learn how to plug the holes in your funnel, nurture leads into qualified sales opportunities, and boost your company's bottom line.
More articles on Collaboration, Lead Nurturing, Lead Quality, Sales
Four 'Secrets' to Turning Raw Leads Into Real Opportunitiesby Dan McDade
Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
Why Sales Needs Fewer Leads From Marketingby Dan McDade
Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.
More articles on Content, Lead Generation, Lead Quality, Referrals, Sales, Social Media
Knowing Where You Stand After a Tradeshowby Rob Murphy
Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight and close leads with these tips on collecting, analyzing, and ...
More articles on Customer Acquisition, Email Marketing, Lead Generation, Lead Quality, Measurement, Trade Shows/Events
Sales and Marketing Best-Practices: Seven Heavenly Virtuesby Dan McDade
Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
How to Create a Lead-Scoring Systemby Justin Gray
What is the process at your organization for leads that come in through a Web form via your website? Do you give them to a sales rep for follow-up? And do your sales reps sometimes complain that those leads aren't ...
More articles on Lead Quality, Lead Scoring, Marketing Tips
Escape the Numbers Trap: How to Target Prospecting for Increased Salesby Ed Tittel, Carl Eidson, PhD
If yours is like a lot of sales organizations, it may have intensified prospecting efforts lately as old customers downsized, cut spending, and, in some cases, went out of business. The problem is that prospecting is often time-consuming, costly, wasteful, ...
More articles on Lead Generation, Lead Quality, Marketing Tips, Sales
How to Run Your Own Successful Virtual Conferenceby Kimberly Smith
Intrigued by the ease, broader reach, and lower cost of hosting a virtual event? Be aware that there are distinguishable differences in how online conferences are planned and carried out—and the technology is just the beginning. Here's how to effectively ...
More articles on Hiring Outside Resources, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sponsorship, Trade Shows/Events
Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Carby Scott Painter
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Actionby Jim Lenskold
The need to better align the sales and marketing organizations is generally well known. They are connected through their shared roles in motivating customer-purchase activities and divided by different cultures that concentrate on distinct portions of the customer-purchase funnel. There's no ...
More articles on Collaboration, Lead Generation, Lead Quality, Measurement, ROI, Sales
Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Countsby Jim Lenskold
Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring marketing effectiveness beyond just lead quantity and cost per lead, and building strong alignment with the sales organization. As presented in ...
More articles on Lead Generation, Lead Quality, Lead Scoring, Measurement, ROI
Lead Scoring: A Leading Priority for Marketersby Lisa Cramer
Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company Web site, Google AdWords and Google searches, webinars, online advertising, blogs, and virtual trade shows—as well as from traditional marketing activities. The sheer volume of leads, or "suspects," can ...
More articles on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring
Simplicity Is the Nature of Great Emailsby Gary Levitt, Rob Lubow
The modern email inbox is a perpetual promotion machine of colors, styles, and sales pitches all fighting to be seen. In an attempt to break from the herd, many email marketers ironically adopt a herd mentality of more clutter, more content, ...
More articles on Email Marketing, Lead Quality, Marketing Tips, Writing
Lead-Generation Blueprints in 30 Minutes: How a Company Quadrupled Marketing ROIby Mike Gospe
Marketers must continually fight the temptation of executing random, disconnected lead-generation activities to prospects. Success today requires marketers to apply the discipline of campaign development in order to establish a relevant, timely dialog with the target audience.
More articles on Lead Generation, Lead Quality, ROI
How to Solve Direct Marketing's Five Biggest Problemsby Russell Kern
Direct marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid ...
More articles on Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting
How Marketing Can Earn a Seat at the Revenue Tableby Phil Fernandez
Marketing is suffering from a crisis of credibility. So what can marketers do to be seen as part of a machine that drives revenue and profits, not just the people who throw parties and buy swag?
More articles on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics
Five Key Steps to Measuring Your Lead-Nurturing Initiativeby Kathy Rizzo
Whether you are campaigning to gain budget approval to implement your nurturing strategy or need to illustrate ROI for an existing nurturing program (or you are just trying to evaluate your current tactics) effective measurement of your nurturing program is ...
More articles on Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Tips
25 Metrics to Prove Marketing Drives Salesby Roy Young
Driving sales is what B2B marketing is all about. Although the precise roles and responsibilities of Marketing may differ from company to company, your marching orders are the same: Help Sales produce more with less. All marketers want to know ...
More articles on B2B Marketing, Customer Retention, Lead Generation, Lead Quality, Lead Scoring, Metrics, Sales
Lead Nurturing: Cultivating Relationships and Growing Sales Through Continued Dialogby Kathy Rizzo
Lead nurturing has become an integral component of an overall marketing strategy. While there is an ever-growing incentive to implement an effective lead nurturing strategy with business partners and prospects, determining which specific tactics to utilize can prove challenging.
More articles on Customer Engagement, Lead Generation, Lead Nurturing, Lead Quality, Sales, Targeting
Casting a Wide Net for Leads? Here's How to Get Great Resultsby Anna Talerico
Here's a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content -- such as a white paper -- to respondents who complete a short form. In theory, this type ...
More articles on Collaboration, Landing Pages, Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales

See all 51 marketing articles related to Lead Quality

Leads: Quality or Quantity? Depends Where They Are in the Sales Cycle.
As a marketer, you might have noticed a certain ebb and flow in the requests you get from your sales department. "At the beginning of the year when the funnel ...
More articles on B2B Marketing, Collaboration, Lead Generation, Lead Quality
Three Steps to Highly Qualified Prospects
"If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old ...
More articles on Lead Generation, Lead Quality, Marketing Tips
Lead Scoring: An Easy Three-Step Process
Despite the proliferation of emerging media channels and ever-tightening marketing budgets, notes Chris McArdle at DemandGen Report, "fewer than 10 percent of B2C organizations are using proven techniques to effectively ...
More articles on Lead Generation, Lead Quality, Lead Scoring
Tip Your Hat to the Tried-and-True
"Too often, we are looking for silver-bullet systems or recipes for success, while ignoring the basics," says Bill Rice in a post at the Better Closer blog. "In my experience, ...
More articles on B2B Marketing, Lead Nurturing, Lead Quality, Sales
Why Not Quantity AND Quality?
When Melissa Marron recently checked out the lead-generation-related results of the MarketingProfs' Marketing ROI & Performance Evaluation Study, it prompted her to ask this question of her fellow B2B marketers: ...
More articles on B2B Marketing, Lead Generation, Lead Quality, Sales, Segmentation
Tips for That Pivotal Sales Presentation
Closing an IT sale is a complex process. But in most cases there is usually one pivotal sales presentation that can firmly seal the deal. Darrin Mourer, in a post ...
More articles on High-Tech Marketing, Lead Quality, Sales
Ditch the Pitch
According to Justin Hitt, B2B sales teams routinely get it wrong when seeking new customers. "The problem is, not every sales person knows who makes a good client," he explains. ...
More articles on B2B Marketing, Customer Relationships, Lead Nurturing, Lead Quality

See all Daily Posts in our library

Lead Quality case studies, deconstructing real life examples and illustrating lessons learned

How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%by Intellitactics, Inc.
CASE STUDY: Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and more to increase leads, conversion, and (ultimately) revenue.
More case studies on B2B Marketing, Case Studies, Content Marketing, Email Campaigns, Lead Generation, Lead Quality, Thought Leadership, Web Analytics, Web Content

See all Case Studies in our library

Lead Quality online seminar broadcasts from the best minds in marketing

See all On Demand Seminars in our library

Lead Quality marketing downloads for the busy professional

Email Marketing Benchmark Report 2008
This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
B2B Lead Generation: Marketing ROI & Performance Evaluation Study
MarketingProfs research studies the effectiveness and performance of lead generation comparing quantity to quality.
More tools on B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Metrics, ROI, Sales, Surveys
B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media
Research on how Web 1.0 and Web 2.0 can be used in effective Lead Generation campaigns
More tools on Lead Generation, Lead Nurturing, Lead Quality
Lead Generation How-To Guide
Great product, great sales team, great marketing collateral - now what? People to sell to, of course. Put your lead generation tactics under the microscope with this enlightening how-to guide. Get more and better qualified leads, faster today.
More tools on Lead Generation, Lead Nurturing, Lead Quality, Lead Scoring, Sales