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Getting Your Best ROI as a Tradeshow Attendee
A note to our
readers: MarketingProfs has decided to cease publication of the
Get to the Po!nt (GTTP) newsletters, and this issue of the B2B Marketing
GTTP is the last you'll be receiving. We ...
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Five Questions Marketers Need to Ask Prospective Clients
"The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches.
"I've seen that the ...
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Is Bad Service Good Business?
Every small business makes compromises on a daily basis. Adding something here means subtracting something there. But does it ever make sense to cut back on the customer experience? Can ...
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Three Email Marketing Tips From Seinfeld
We'll assume you've never thought of Seinfeld as a source of email best-practices. But Dave and Sky Calibey insist there's marketing wisdom in its comic absurdity.
"Although the show might not seem the ...
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How to Get the Popular Kids to Share Your Content
You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small.
What ...
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The Argument Against 'Do Not Reply'
"You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
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Don't Let Negative Word-of-Mouth Hamper Positive SEO
"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about ...
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How Universities Promote Themselves: Three Tips for Marketers
This summer, Tom Pick sat in on a number of universities' "sales pitches" to prospective students and their families. As he listened, he began to draw parallels with B2B sales.
"One ...
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Social Guidelines Worthy of an Olympian
Social media guidelines are the hallmark, and often the Achilles heel, of a solid social strategy.
To be successful, your user guidelines need to be simple and facilitate right social behavior—instead ...
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What Skydiving Can Teach You About Content Marketing
How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
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Use Empathetic Marketing to Win Customers
We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
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Three Unique Ways to Serve Clients Through Social Media
Social media, with all the opportunities for connection they present, continue to transform the nature of the B2B relationship.
As Craig Jamieson puts it in a post at the Maximize Social ...
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Three Ways to Develop Customer Evangelists
How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
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Five Ways to Deliver a Great Customer Experience
You might think of customer experience as a synonym for brand positioning or brand experience. But Christine Mauro says it's much, much more. "In reality, customer experience is the result ...
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Go Beyond Basic Local Search: Get Hyper-Local
"More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
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How Well Do You Know Your Customers?
You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So ...
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What Content Marketers Can Learn From Legendary Rock Bands
What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
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The Importance of 'Free'
When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out ...
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Getting Customers to Talk About Your Product BEFORE They Get It
"One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by ...
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Four Steps to Take When You Lose a Big Client
Sometimes rotten things happen to good B2B companies—such as when a major client drops you during an economic downturn. (Sound familiar?)
But every crisis carries a few good lessons with it, ...
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