Customer Relationships

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• How to Get the Best Deal From Your Participation in Local Deals
  "Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can ...
  Customer Relationships, Local Marketing, Promotions, Social Media, Testimonials
• How Two Brands Found Their Social Voice
  You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your ...
  Branding, Customer Relationships, Social Media
• Why a Silent Customer Can Be Deadly
  Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Sales
• Four Ways Small Businesses Can Make a Big Email Splash
  "Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
  Customer Relationships, Email Campaigns, Email Marketing, Small Business
• Four Reasons Haters Are Good for Your Company
  Your company will always have haters—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. "They often find their way onto ...
  Branding, Customer Behavior, Customer Relationships, Social Media
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• Four Ways to Treat Your Email Subscribers Like Friends
  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  Customer Relationships, Email Marketing, Marketing Tips, Writing
• The Customer Is Always Right -- Except When He Isn't
  We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  Customer Behavior, Customer Relationships, Humor
• Three Ways to Avoid Disastrous Customer Service
  "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  Customer Experience, Customer Relationships, Customer Service, Management
• Don't Introduce Yourself to a Customer You've Already Met
  How is an existing customer supposed to feel when you send a form letter inviting her to sample your product or service and become a new customer? According to Allison ...
  CRM, Customer Engagement, Customer Relationships
• Five Ways to Handle Negative Comments
  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
  Community, Customer Experience, Customer Relationships, Marketing Tips
• Avoid These Four Personalization Mistakes
  "Whether it's a story recommendation on NYTimes.com, song suggestions on Pandora, or search results on Google, online personalization has become ubiquitous, shifting consumer expectations toward anticipating more targeted Web experiences ...
  Customer Behavior, Customer Relationships, Personalization, Websites
• How the Epsilon Breach Might Affect Your Email Campaigns
  "The recent Epsilon breach that exposed millions of email addresses has the potential to create a very big problem for all email marketers and will demand development of new best ...
  Customer Relationships, Email Lists, Email Marketing
• Three Ways to Thank Your Loyal Customers via Email
  "Unless you were raised by wolves in the wild," writes Karen Talavera in an article at MarketingProfs, "at some point you learned that it is polite to say thank you. ...
  Content, Customer Relationships, Email Marketing, Writing
• Three Steps to Getting B2B Client Endorsements
  There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
  B2B Marketing, Case Studies, Content, Customer Relationships
• How to Fire a Bad Customer
  When you're trying to hold on to every last customer, you might not realize that some of them are doing your company more harm than good. "One thing most business ...
  Customer Engagement, Customer Relationships, Small Business
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales
• Five Tips for Turning a B2B Purchase Into a Relationship
  "There is a saying in sales that you should never sell past the sale," writes Jim Logan in a recent post at Saleskick. "In other words, when someone decides to ...
  B2B Marketing, Customer Relationships, Sales
• Harnessing the Mobile Web: Three Strategy Considerations
  Knotice has produced an elegant whitepaper detailing how you can harness the power of the mobile Web. "Over the next decade, the mobile Web will be a key conduit for ...
  Customer Relationships, Marketing Strategy, Mobile Marketing, Social Media
• Keys to Successful Social Media Monitoring in 2011
  We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  Customer Relationships, Market Research, Marketing Tips, Social Media