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• 21 Video Marketing Ideas for Small-Business Budgets [Infographic]Barry Feldman
  Making captivating and effective marketing videos doesn't cost as much as you think. The following tips can help you get started.
  Content, Content Marketing, Copywriting, Marketing Strategy, Mobile Marketing, SEO, Social Media, Videos
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• When Your Conference Ends, Let the Content Repurposing BeginMark Gross
  Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.
  Conferences, Content, Content Marketing, Content Strategy
• Rage Against the Mega-Corp.: How Your Small Business Can Dominate SearchAnthony Piwarun
  Nearly every business in the world has a website today, and that means small businesses have to overcome nearly insurmountable search marketing odds to claim one of the few spots ...
  Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing, SEO
• Four Tools for Endless Content IdeasRebecca Haynes
  A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ...
  Blogging, Content, Content Marketing, Keywords, Writing
• Content Preferences of Millennial B2B BuyersAyaz Nanji
  How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
  B2B Marketing, Content, Content Marketing, Customer Behavior, Millennials, Research Summaries, Survey Data
• A 16-Item Checklist to SEO-Optimize Your VideosAleh Barysevich
  Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the ...
  Content, Keywords, Search Engine Marketing, SEO, Videos, YouTube
• The Anatomy of a Successful LinkedIn Profile [Infographic]Verónica Jarski
  To stand out amid the millions of LinkedIn users, you need a stellar profile that captures attention and starts conversations. This infographic can help you get started on creating that ...
  Career Management, Content, LinkedIn, Social Media
• #SocialSkim: All You Need to Know About Facebook's F8, Plus 13 More Stories in This Week's RoundupChristian Neri
  All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not ...
  Advertising, AI, Content, Customer Engagement, Digital Theory, E-Commerce, Facebook, Mobile Marketing, Search Engine Marketing, SMS, Social Analytics, Social Media, SocialSkim, Technology, Twitter, Videos
• Four Traits That Turn Your Brand Story From Meh to MarvelousBrad Shelton
  Great stories originate from emotions, not information, which is a truth many marketers overlook. Here's a look at emotional connection and other traits that can help you become a better ...
  Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Marketing Strategy, Writing
• Digital Content Download Trends for 2016Ayaz Nanji
  The smartphone has overtaken the personal computer as the dominant device for downloading digital content, according to a recent report from Limelight Networks.
  Content, Customer Behavior, Digital Marketing, Research Summaries, Survey Data
• Storytelling: Out of the Campfire and Into Your Marketing CampaignJake Athey
  Storytelling is at the core of what drives great marketing today. You can amp up your marketing campaigns by following these five easy tips that create powerful stories.
  Content, Customer Behavior, Customer Communications, Customer Relationships
• 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]Verónica Jarski
  Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
  Blogging, Content, Copywriting, Writing
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries
• How to Create Content 10X Better Than Your Competitors' [Infographic]Verónica Jarski
  In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows ...
  Blogging, Content, Content Marketing, Content Strategy, Copywriting
• #SocialSkim: Twitter Sacks Facebook, Plus 13 More Stories in This Week's RoundupChristian Neri
  Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. ...
  Advertising, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, SMS, Snapchat, Social Media, SocialSkim, Twitter
• Five Content Writing Tips That Will Automatically Make You a Better BloggerJohn Wieber
  Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long ...
  Blogging, Content, Copywriting, Writing
• Reap These Benefits When You Unify Your Marketing StackJim Eustace
  At one time, integrating multiple solutions required an entire team and lots of work. But, today, it's remarkably easy to unify your marketing stack. And here's why you should consider ...
  B2B Marketing, Content, High-Tech Marketing, Management, Marketing Strategy, Segmentation, Technology
• The State of B2B Content PersonalizationAyaz Nanji
  Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric.
  B2B Marketing, Content, Content Marketing, Personalization, Research Summaries, Segmentation, Survey Data
• The Ideal Word Counts for Social Media Posts [Infographic]Verónica Jarski
  What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Writing