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• Five Forms of Interactive Content to Boost EngagementTom Whatley
  The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Lead Generation, Videos
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• Top 10 How-To Articles of 2015 on MarketingProfs
  These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
  Career Management, Content, Copywriting, Email, Marketing Tips, Metrics, Website Design, Websites, Writing
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• Top 10 Opinion Articles of 2015 on MarketingProfs
  These are the opinion and thought-leadership articles that you and your fellow marketers found most worthy of your time and attention in 2015.
  Brand Management, Career Management, Content, Customer Relationships, Email, Public Relations, Social Media
• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• 'Free' Media Images Can Cost You Thousands of DollarsAndy Kelley
  One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
  Content, Creativity, Digital Marketing, Websites
• Understanding Your Content Marketing Goals Before Setting MetricsClaudine Bianchi
  It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.
  Content, Content Marketing, Customer Engagement, Metrics, Sales
• Six Ways to Include Video in Your Marketing StrategySarah Quinn
  Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full ...
  Content, Content Marketing, Content Strategy, Email Campaigns, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales, Social Media, Testimonials, User-Generated Content, Videos, Vine, Webinars
• Hot Marketing Trends You Need to Know for 2016 [Infographic]Verónica Jarski
  Understanding the following hot marketing trends and planning for them can help you succeed in 2016.
  Content, Content Marketing, Customer Behavior, Customer Insight, Data, High-Tech Marketing, Marketing Strategy, Virtual Reality
• 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales ModelGary Ritkes
  There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
  B2B Marketing, Channel Marketing, Content, Local Marketing, Marketing Automation, Sales
• The Most Repinned Content Types on PinterestAyaz Nanji
  Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.
  Content, Content Marketing, Pinterest, Research Summaries, Social Media, Social Networking
• The Disconnect Between Marketing and Creative TeamsAyaz Nanji
  Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the ...
  Content, Content Marketing, Management, Research Summaries, Survey Data
• Get the Most Out of Your Content Investment: Strategize for a 700-Day Blog Post Shelf LifeRory Schaff
  The lifetime value of a blog post is 700 days, according to new research. But is it worth it for brands to adjust their content marketing strategy, and how exactly ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Social Analytics, Social Media, Web Content, Writing
• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Three Quick Tips for Crushing Personalization and Achieving Brand LoveJill Talvensaari
  Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more.
  Brand Loyalty, Brand Management, Branding, Campaign Management, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Personalization
• Four Reasons Interactive Content Supercharges Your Lead GenerationAshley Taylor Anderson
  Consumers are starting to prefer interactive content over static content. Check out these four reasons for that preference.
  Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, High-Tech Marketing, Marketing Strategy
• The Year in Video Marketing and What to Expect in 2016Tyler Lessard
  In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ...
  Content, Content Marketing, Lead Generation, Marketing Strategy, Measurement, Metrics, Personalization, Sales, Videos
• Content Types Men Share MostAyaz Nanji
  Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester.
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Social Networking
• #SocialSkim: Mobile Makes Huge Strides Over Holiday Weekend, Plus 14 More Stories in This Week's RoundupChristian Neri
  Find out how quickly mobile online shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift, and Facebook improves Custom ...
  Advertising, Content, E-Commerce, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, YouTube