Customer Behavior

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• Early Adopter Millennials Leading in Mobile Device AdoptionLenna Garibian
  Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter ...
  Consumer Electronics, Customer Behavior, Demographics, E-Commerce, Millennials, Mobile Marketing, Research Summaries, Social Media, Technology
• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social NetworksLenna Garibian
  Although online channels such as ratings and reviews, search results, and email promotions influence online shoppers' purchases most, traditional paper catalogs also hold sway, according to a survey from Baynote ...
  Customer Behavior, E-Commerce, Google, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Social Media, Twitter, User-Generated Content
• Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]Susan Marshall
  Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personas, Social Business, Social Media
• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Data-Rich and Insight-Poor [Infographic]Verónica Jarski
  To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to ...
  Customer Behavior, Customer Insight, Data, Google Analytics, Market Research, Survey Data, Surveys
• Email Volume Up 5%; Opens Highest on Saturdays, SundaysLenna Garibian
  Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Mobile Marketing, Research Summaries
• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research, Voice of the Customer
• Are Your Clients Worth Keeping? Four Questions to Help You Find OutAl Davidson
  Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. ...
  Customer Behavior, Customer Relationships, Customer Retention, Management
• Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)Lenna Garibian
  Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media, Technology, TV
• The Post-PC Revolution [Infographic]Verónica Jarski
  Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created ...
  Content, Customer Behavior, Customer Experience, Customer Satisfaction, Google, Mobile Marketing
• Measure and Maximize the Impact of Online Activity on Offline SalesDoug Miller
  Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize ...
  Customer Acquisition, Customer Behavior, Data, E-Commerce, Lead Generation, Market Research, Measurement, Metrics, Online Marketing, Product Marketing, Research, Retail Marketing
• Apple Gains Ground on Google Android, Strengthens Handset LeadLenna Garibian
  Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service. Though Android is still ...
  Customer Behavior, Google, Mobile Marketing, Smartphones
• Managing Marketing Content Across the Customer LifecycleLaura Patterson
  Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Sales
• Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
  Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
  Benchmarking, Customer Behavior, Customer Insight, Data, Digital Theory, Marketing Dashboards, Measurement, Metrics, Web Analytics
• Video Viewing via Mobile Doubles; Live Content Still FavoredLenna Garibian
  People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
  Advertising, Customer Behavior, Customer Engagement, Mobile Marketing, Research Summaries, Smartphones, TV, Videos
• Are You Creating Purposeful Content?Sue Duris
  We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Inbound Marketing, Lead Generation, Research, Thought Leadership
• Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...Lenna Garibian
  Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for ...
  Customer Behavior, Email, Research Summaries, Search Engines, Websites
• Text Me Maybe [Infographic]Verónica Jarski
  In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. ...
  Customer Behavior, Email, Lead Generation, Mobile Marketing, Social Networking