Video Statistics: The Marketer's Summary [Infographic]Verónica Jarski
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
Cats and Bacon: Why They Continue to Go Viral Online [Infographic]Verónica Jarski
Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the ...
Four Marketing Rules We've Learned From ZombiesKelly Gregorio
Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, ...
Do Computers Know Your Customers Better Than You?Jaime Brugueras
Can a computer really understand and interpret your customer's needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction? In business to customer ...
Summer Forecast for Millennials: More Work, Less Fun [Infographic]Ayaz Nanji
Asked how they expect this summer to compare with last year's, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to ...
Seven Things Marketers Need to Know About iOS7Tobin Dalrymple
Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's ...
, Content Marketing
, Customer Behavior
, Customer Engagement
, Local Marketing
, Marketing Strategy
, Mobile Marketing
, Social Media
, Web Browsers
, Web Content
Which Emails Get Rescued From Spam FoldersAyaz Nanji
Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return ...
B2B Buyers: Traits by Generation [Infographic]Verónica Jarski
To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.
A Guide to Marketing Genius: Content Marketing [Infographic]Verónica Jarski
Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...
The Rich Are Different: How Affluent Shoppers Behave OnlineAyaz Nanji
Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% ...
Tablet and Mobile Video Viewership Jumps 19%Ayaz Nanji
Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video ...
On Pinterest, the Eyes Have It [Infographic]Verónica Jarski
Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go ...
Who Looks at and Clicks on Banner Ads? [Infographic]Verónica Jarski
The first Internet banner ad unfurled on Oct. 27, 1994. Eye-jarring, and demanding patience from users (who were on dial-up connections back then), banner ads caught readers' attention. Now, years ...
B2B Suppliers Unprepared for Generation Y Buyer PreferencesAyaz Nanji
B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving ...
Days and Times With Highest Online Ad Click-Through RatesAyaz Nanji
Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from ...
Consumers Prefer Brands Associated With Good CausesAyaz Nanji
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
Marketing Automation: The Need for a Behavior-Based ProgramEllen Valentine
Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of ...
Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
Online Shoppers Want More Delivery and Return OptionsAyaz Nanji
More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates ...