Digital Marketing

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• Five Ways to Beat Content Format FatigueMarie Dollé
  Tired of creating blog posts, infographics, and whitepapers? These tips will help you combat content-format fatigue and get audiences excited about your content.
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing
• #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's RoundupAngela Natividad
  TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Twitter
• Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing EmployeeKrisi Rossi O'Donnell
  What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization ...
  Career Management, Collaboration, Digital Marketing, Hiring Outside Resources, Management, Marketing Operations, Research, Web Analytics, Writing
• Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
  Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
  Benchmarking, Digital Marketing, Email, Email Marketing, Engagement, Research Summaries
• How Beacons Benefit Your Customers (and You)Dave McMullen
  Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
  Consumer Electronics, Customer Engagement, Customer Insight, Customer Relationships, Data, Digital Marketing, High-Tech Marketing, Sales
• What Makes a Marketing Email Go Viral?
  Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Metadata Helps You Create Better Customer ExperiencesVebeka Guess
  Marketers often cringe at the thought of managing metadata. But when you keep in mind how powerful it is, you begin to view metadata as a key for unlocking better ...
  B2B Marketing, Customer Engagement, Customer Experience, Customer Service, Data, Digital Marketing, Lead Generation, Sales
• What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]Verónica Jarski
  Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
  Consumer Electronics, Customer Insight, Demographics, Digital Marketing, Mobile Marketing, Sales
• The Most In-Demand Digital Marketing SkillsAyaz Nanji
  Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
  Career Management, Digital Marketing, Research Summaries
• #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's RoundupAngela Natividad
  Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Email, Facebook, Google, Instagram, LinkedIn, Market Research, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim
• Four Reasons Why You're Losing Large Chunks of Your Budget to Click FraudRich Kahn
  Knowing how you're leaving your marketing vulnerable to click fraud can help you start making the changes needed to protect your business against it.
  Advertising, Brand Management, Data, Digital Marketing, Marketing Budgets, Marketing Challenges, ROI
• #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Social Analytics, Social Media, SocialSkim, Videos, Vine, YouTube
• Get Smart About What Intelligent Content Really MeansAndrew Davies
  Intelligent content—content enriched by metadata—isn't just for content management. It can play an integral part in enabling B2B content marketers to learn about their buyers, optimize content strategy, and match ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Insight, Data, Digital Marketing, Sales
• How Media Execs Feel About the Digital LandscapeAyaz Nanji
  Nearly three-quarters of media executives (71%) are concerned about how to most effectively deliver audience through digital, mobile, and social channels, according to a recent report from Active International.
  Advertising, Digital Marketing, Marketing Strategy, Research Summaries, Sales and Advertising, Survey Data
• Who Are the Americans That Never Use the Internet?Ayaz Nanji
  Some 15% of adults in the United States do not use the Internet, according to a recent report from the Pew Research Center.
  Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Survey Data
• Your Agency's Conflicts of Interest May Be Costing You MoneyRobert Glazer
  When the financial interests of agencies and clients don't align, many agencies fail to serve the client first. To make sure they get real results, marketers need to know potential ...
  Advertising, Campaign Management, Digital Marketing, Management, ROI
• Pixel Perfect: Image Qualities That Drive Engagement on Instagram [Infographic]Verónica Jarski
  What makes Instagram users like (or dislike) a photo? Here's what users consider the most shareworthy traits of Instagram photos.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Instagram, Social Media
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their IndustryLauren Jung
  Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries.
  Blogging Policy, Blogging Strategy, Brand Ambassadors, Brand Management, Brand Positioning, Branding, Content, Content Strategy, Digital Marketing, Instagram, Product Management, User-Generated Content, Websites, Word-of-Mouth
• Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky TweetsRob Zaleski
  Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, ...
  B2B Marketing, B2B Marketing Forum, Customer Behavior, Customer Relationships, Digital Marketing, Humor, Social Media, Twitter