Digital Marketing

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• The Top Email Marketing Challenges of 2016Ayaz Nanji
  Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner.
  Digital Marketing, Email, Email Marketing, Marketing Challenges, Research Summaries, Survey Data
• How Retail Marketers Are Improving Their Email CampaignsAyaz Nanji
  More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Research Summaries, Retail Marketing, Survey Data
• Five Ways Motherhood Deepens Millennials' Love of TechnologyStacy DeBroff
  When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Millennials, Smartphones, Social Media, Technology
• #SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's RoundupAngela Natividad
  What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy ...
  Advertising, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Testing, Twitter, Videos
• Which Industries Use Digital Tools the Most (and Least)?Ayaz Nanji
  The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly behind, according to a recent report from the McKinsey Global ...
  Data, Digital Marketing, Marketing Strategy, Research Summaries
• Will 2016 (Finally) Be the Year of the Data-Driven Marketer?David Beardmore
  The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven ...
  Advertising, Big Data, Data, Digital Marketing, Internet of Things, Marketing Strategy, Metrics, Personalization
• 2016 Advertising Rate Increases Forecast for Nearly All ChannelsAyaz Nanji
  Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data, TV
• Why Marketing Agencies Will Operate Like Special Ops in 2016Matt Goddard
  This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one ...
  Advertising, Brand Management, Campaign Management, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Strategy, Targeting, Thought Leadership
• Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your PracticeRodger Roeser
  If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly.
  Brand Management, Digital Marketing, High-Tech Marketing, Hiring Outside Resources, Marketing Strategy
• #SocialSkim: Digital Spaces Worth Exploring in 2016, Plus 11 More Stories in This Week's RoundupAngela Natividad
  New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad ...
  Advertising, B2B Marketing, B2C, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Social Media, SocialSkim, Twitter, Videos
• The Top-Rated Marketing Automation Software PlatformsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries
• Mapping a Mobile App User's Journey From Discovery to Purchase [Infographic]Verónica Jarski
  Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• How Much Traffic to Websites Comes From Bots?Ayaz Nanji
  Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula.
  Digital Marketing, Research Summaries, Search Engines, Websites
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube
• Top 10 Research Summaries of 2015 on MarketingProfs
  These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top ...
  Career Management, Content, Content Marketing, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Lead Generation, Marketing Automation, SEO, Website Design
• Top 10 Infographics of 2015 on MarketingProfs
  These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Email, Marketing Strategy, Marketing Tips, Millennials, Personalization, Presentations, Sales, Social Media, Website Design
• 'Free' Media Images Can Cost You Thousands of DollarsAndy Kelley
  One wrong copy-and-paste image slapped onto something you create, whether for yourself or clients, could cost you big time.
  Content, Creativity, Digital Marketing, Websites
• B2C Industries That Get the Most Engagement on Social MediaAyaz Nanji
  Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.
  B2C, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Ranking GOP Presidential Candidates According to Digital StrategyJeremy Page
  The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or ...
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Social Media, Twitter
• Ring Up In-Store Sales With Mobile Wallet Offers [Infographic]Verónica Jarski
  The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from just under 560 million in 2014). Here's a look at ...
  Consumer Electronics, Customer Behavior, Digital Marketing, Mobile Marketing, Smartphones