Digital Marketing

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• #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's RoundupAngela Natividad
  'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Analytics, Social Media, SocialSkim, Targeting, Twitter, YouTube
• Three Quick Tips for Crushing Personalization and Achieving Brand LoveJill Talvensaari
  Want to wow customers and foster brand love? Creating personalized, real-time, data-driven communications helps you do that—and more.
  Brand Loyalty, Brand Management, Branding, Campaign Management, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Personalization
• Are Mobile Emails Paying Off for Marketers?Ayaz Nanji
  Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• How to Best Use Instagram This Holiday Season [Infographic]Verónica Jarski
  Here's a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them.
  Customer Behavior, Customer Insight, Digital Marketing, Instagram, Product Management, Product Marketing, Social Media
• When Did Retailers Send Their Cyber Monday Emails This Year?Ayaz Nanji
  Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software.
  Digital Marketing, Email, Email Marketing, Research Summaries, Retail Marketing
• Why You Need to Keep Powering the Personalization CycleMatt Diehl
  Most cycles have an end. Seasonal sales are over. Sales get closed. But in personalization and customer engagement, the cycle should always be in motion.
  Customer Behavior, Customer Engagement, Customer Insight, Data, Digital Marketing, Marketing Strategy, Personalization
• Six Things You Need to Know to Reach MomsDallas Lawrence
  Mom is the primary decision maker for most of her family's purchases. Now, new research is giving us a better look into how the modern mom shops for her family ...
  Advertising, Customer Behavior, Demographics, Digital Marketing, Sales, Sales and Advertising
• Why Your Customers Are Uninstalling Your App [Infographic]Verónica Jarski
  You've spent time, energy, and money creating an app for your customers. But was all that work worth it? Here's a look at how long users keep apps and why ...
  Consumer Electronics, Customer Behavior, Customer Communications, Customer Engagement, Customer Insight, Customer Retention, Digital Marketing, High-Tech Marketing, Smartphones
• How Much Do Online Influencers Charge to Post About Brands?Ayaz Nanji
  Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
  Content, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• Three Ways a Social CMO Boosts Your Bottom LineWill McInnes
  Having a socially savvy CMO can positively affect an organization's bottom line. Here are three ways that a social CMO does that.
  Career Management, Digital Marketing, High-Tech Marketing, Marketing Strategy, Social Listening, Social Media
• When the Suites Went Sour: The Rise of the Marketing StackYoav Schwartz
  A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology.
  Chief Technology Officer, Digital Marketing, High-Tech Marketing, Management, Marketing Strategy, Technology
• #SocialSkim: How the #ParisAttacks Played Out on Social, Plus 13 More Stories in This Week's RoundupAngela Natividad
  It was a rough week. Read about Facebook's role in the aftermath of the Paris attacks and its plans to build a competitor to Kickstarter. Also: Google is building a ...
  Advertising, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google+, Marketing Strategy, Mobile Marketing, Research, Search Engine Marketing, SocialSkim, Twitter
• Which Department Should Handle a Company's Social Media Efforts?Ayaz Nanji
  Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the organization's social media efforts, according to a recent report from ...
  Digital Marketing, Management, Research Summaries, Social Media, Social Networking, Survey Data
• Four Tips for Increasing Your Average Order ValueLewis Gersh
  Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Here's a look at how and why increasing AOV is ...
  Advertising, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• How Executives Feel About Tech: Top Opportunities and FearsAyaz Nanji
  Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to a recent report from IBM.
  Digital Marketing, Research Summaries, Survey Data, Technology
• Create Snackable Content for Your Mobile Customers [Infographic]Verónica Jarski
  Snackable content is perfect for on-the-go consumption. Check out these ideas for creating bite-size content for mobile users.
  Consumer Electronics, Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Writing
• Seven Customer Expectations That You Need to ExceedJoe Gagnon
  Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs?
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Service, Digital Marketing, High-Tech Marketing
• #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Search Engine Marketing, Social Media, SocialSkim, User-Generated Content, Word-of-Mouth, YouTube
• Don't DIY: Eight Reasons for Not Building Your Own Partner PortalDave R. Taylor
  Tempted to build your own partner portal? Don't do it! Myriad companies try to use their existing technologies to craft together a portal—and fail miserably.
  Community, Customer Engagement, Customer Relationships, Digital Marketing, Management, Technology, Websites