Digital Marketing

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• Why You Need an App Store Optimization StrategyDave Bell
  App-store discovery and paid user acquisition campaigns are the most effective channels for getting new users. Is your app easy to find via search?
  Consumer Electronics, Customer Behavior, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, SEO, Smartphones
• Four Ways to Supercharge Your Holiday Email Strategy [Infographic]Ayaz Nanji
  Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Trends That Can Help You Turn Online Searchers Into PurchasersYad Bhatti
  E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, ...
  Advertising, Customer Behavior, Data, Digital Marketing, E-Commerce, Google, Keywords, Sales, Sales and Advertising, Websites
• #SocialSkim: All about Twitter Moments, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the full story on Twitter Moments and how you can use it to your advantage. Also: Facebook's new grading system for mobile in-app ads, mobile- and Millennial-friendly infomercials, sponsored ...
  Advertising, Content, Content Marketing, Content Strategy, Demographics, Digital Marketing, Digital Theory, Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Snapchat, Social Analytics, Social Listening, Social Media, SocialSkim, Twitter
• How Popular Are Web Ad Blockers Worldwide?Ayaz Nanji
  More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex.
  Advertising, Digital Marketing, Research Summaries, Survey Data, Technology
• 2015 Email Benchmarks by IndustryAyaz Nanji
  How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• How to Master Your Online Presence, Yoda StyleDevon Hennig
  The old Jedi Master would have made a terrific CMO. Here are some words of wisdom he might have imparted to Padawan marketers to ensure a strong online presence that ...
  Digital Marketing, Local Marketing, Location-Based Marketing, Marketing Automation, Mobile Marketing, Online Marketing, Reputation Management, Social Media, Websites
• #SocialSkim: More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Twitter's Buy Now button is now easier to access. Also: Facebook's new GIF-style profile photos and TV-targeting tools, your content in an AdBlock era, Twitter's possible move into long-form content, ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Pinterest, Social Media, SocialSkim, Twitter
• Why King Content Has Been Overthrown by ContextMarie Huitsing
  Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.
  Advertising, Campaign Management, Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Email Campaigns, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Social Media
• Facebook News Feed Benchmarks for MarketersAyaz Nanji
  Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month?
  Benchmarking, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• How to Brand Across Multiple Touchpoints [Infographic]Verónica Jarski
  The number of touchpoints has expanded with the rise of social media and e-commerce. Here's a look at how you can meet your customers on the ever-expanding digital landscape.
  Advertising, Brand Management, Brand Positioning, Branding, Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Search Engine Marketing, Search Engines, Twitter
• How Two Key Factors Affect Email Open RatesAyaz Nanji
  The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact.
  Digital Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Research Summaries
• Holiday Advertising on Facebook: Benchmarks and TrendsAyaz Nanji
  The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a ...
  Advertising, Customer Behavior, Digital Marketing, E-Commerce, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• Six Ways to Spice Up Your Marketing Collateral to Quickly Engage AudiencesLily Smirnova
  You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing ...
  Content, Digital Marketing, Gamification, Print Collateral, Social Media, Website Design
• What You Need to Know About the Always-On Consumer [Infographic]Verónica Jarski
  Today's consumers seem to always be digitally connected, blurring the lines between work and play. To reach these always-on consumers, businesses must change their approach.
  Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Digital Marketing, Mobile Marketing, Sales, Smartphones
• Seven Things That Make Consumers Distrust Brand WebsitesAyaz Nanji
  Consumers say content errors and inaccuracies are the top issues that make them distrust a company's website, according to a recent report from Neustar and the Ponemon Institute.
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Web Content, Websites
• What Makes a Business a 'Global Champion'Elizaveta Naumov
  What does today's successful international business look like? A recent TextMaster study explored that question. Here's what the study revealed.
  Customer Engagement, Digital Marketing, Management, Sales
• The Most Effective Tactics for Optimizing B2B Landing PagesAyaz Nanji
  B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
  B2B Marketing, Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• #SocialSkim: 30-Second Instagram Ads, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Get the score on Instagram's latest push for brand love, Facebook's new "Shop" section, and Snapchat's growing video dominance. Also, how a target audience can totally transform your content marketing ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Online Marketing, Personalization, Social Analytics, Social Media, SocialSkim, Technology