Digital Marketing

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• How to Grow Your Social Communities With VisualsPoppie Pack
  Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an ...
  Branding, Community, Content, Digital Marketing, Facebook, Instagram, Pinterest, Social Analytics, Social Media
• How Teens Use Digital: Mobile, Messaging, and Social TrendsAyaz Nanji
  Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.
  Customer Behavior, Demographics, Digital Marketing, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• The Real-Time Marketing LandscapeAyaz Nanji
  Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.
  Digital Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data
• A New Approach to Humanizing Big DataColin Strong
  Brands need to adopt a hybrid approach to Big Data by adding a human aspect to the technology approach. Otherwise, they risk rendering their data useless.
  Big Data, Digital Marketing, Marketing Strategy
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• Why Your Marketing Team Needs a Quantitative AnalystAlan Izenman
  Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one.
  Advertising, Career Management, Data, Digital Marketing, Management, Thought Leadership
• What SMBs Look for in Digital Marketing SolutionsAyaz Nanji
  How do small and midsize businesses choose their digital marketing partners? To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, ...
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Why the Rumor Mill Can't Stop Killing Off Search Engine OptimizationDan Bagby
  Every year, I hear rumors of SEO's death. What's at the root of those rumors? And what are the chances of SEO's really dying?
  Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engines, Websites
• Four Reasons Marketers Shun Mobile Messaging in Their CampaignsMatt Silk
  Consumers are adopting new ways to communicate with brands via mobile phones, but most brands are missing the opportunities that text messaging affords.
  Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• Six Practical Tips for an Integrated Content StrategyBrad Dodge
  With an integrated content strategy, marketers can provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers—all while driving greater returns.
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Marketing Automation, Marketing Strategy, Measurement, Metrics, Personalization, Public Relations, Social Media
• Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]Seamas Egan
  Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
  Content, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Automation
• Email Opens, Conversions, and Read Times by Device TypeAyaz Nanji
  Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Most Effective Social Networks for Marketing a Business in 2015Ayaz Nanji
  More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media ...
  Digital Marketing, Facebook, Google+, LinkedIn, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Social Media Is the Best Marketer for Your Events [Infographic]Verónica Jarski
  Planning an event? Don't forget the social media. After all, it boosts event attendance and increases attendee engagement.
  Advertising, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• Five Clear Signs You Need to Outsource Your Digital MarketingLaura McGarrity
  Know when your company needs to bring in outside digital marketing resources.
  Digital Marketing, High-Tech Marketing, Marketing Challenges, Technology
• The State of Google Universal Search IntegrationAyaz Nanji
  Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• The Most Effective Landing Page Optimization TacticsAyaz Nanji
  Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Testing, Websites