Digital Marketing

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• #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Native Advertising, Social Media, Social Networking, SocialSkim, Twitter, Vine
• The Four Principles of a Better Digital BriefJeff Roach
  As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
  Creative Briefs, Digital Marketing, Hiring Outside Resources, Marketing Strategy, Online Marketing, Writing
• A Six-Step Guide to Programmatic Direct [Infographic]Verónica Jarski
  Programmatic direct is expected to account for over 40% of all programmatic advertising spend by 2016. Here's a quick overview of this automatic purchasing process.
  Advertising, Digital Marketing, Marketing Strategy, Sales and Advertising
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Angela Natividad
  Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, Marketing Strategy, Pinterest, Social Media, SocialSkim, Twitter, Videos
• Facebook 1Q15 Advertising BenchmarksAyaz Nanji
  Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans.
  Advertising, Benchmarking, Digital Marketing, Facebook, Social Media, Social Networking, Survey Data
• Marketers' Perceptions of Mobile AdvertisingAyaz Nanji
  Most marketers now consider their firm either very experienced (21%) or somewhat experienced (45%) in mobile advertising, according to a recent report from IAB and Ovum.
  Advertising, Digital Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Survey Data
• Seven Tips for Effective Digital Coupon Marketing [Infographic]Verónica Jarski
  Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
  Consumer Electronics, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Sales
• Avoid Infringement Troubles: Six Ways to Simplify Digital Rights ManagementLeslie Weller
  What is digital rights management, and what does it mean to your business? This article explains how copyright infringement might occur in your organization and offers some practical ways to ...
  Content, Corporate Blogging, Corporate Communications, Digital Marketing, Management, Marketing Communications, Web Content
• #SocialSkim: Instagram Carousel Ads Debut, Plus 10 More Stories in This Week’s RoundupAngela Natividad
  All of life's a glass menagerie. This week, watch Don Draper get divorced on Facebook, and learn all about the just-released carousel ads for Instagram. And look... Facebook just brought ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, LinkedIn, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter, Vine, YouTube
• Marketers Need a Better Approach to Campaign Performance MetricsBonnie Crater
  Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using weighted campaign influence instead.
  Digital Marketing, Marketing Analytics, Measurement, Metrics, ROI, Sales
• #SocialSkim: Who Did What for April Fools' Day, Plus 9 More Stories in This Week's RoundupAngela Natividad
  See who did what for April Fools' day. Score the scoop on how Jay-Z's new TIDAL project stormed socnets, what was going on with that Groupon banana holder, where you ...
  Advertising, Career Management, Content, Content Marketing, Content Strategy, Digital Marketing, Digital Theory, Facebook, Humor, Marketing Strategy, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Twitter, Videos
• Angel, Advocate, or Demon: Which Kind of Influencer Are You?Lisa Calhoun
  Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on?
  Career Management, Customer Behavior, Customer Communications, Digital Marketing
• Projected Ad Spend Changes by Format and RegionAyaz Nanji
  Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.
  Advertising, Digital Marketing, International Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Television, TV
• Does Your Content Marketing Need a DAM Makeover? [Infographic]Verónica Jarski
  Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?
  Content, Content Marketing, Content Strategy, Data, Digital Marketing
• These Six Stupid Marketing Metrics Need to DieLarry Kim
  It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
  Advertising, Content, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Google, Metrics, Search Engine Marketing, SEO, Web Analytics, Websites
• #SocialSkim: How Facebook's F8 Conference Affects You, Plus 12 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook's plans will change your relationship to your phone, Instagram's new collage layout app, and Twitter autoplay videos. And that's just the tip of the ...
  Advertising, AI, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxYazmin Harris
  How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include.
  Digital Marketing, Email, Email Campaigns, Email Marketing, High-Tech Marketing, Measurement, Metrics
• 2015 Social Media Benchmarks by IndustryAyaz Nanji
  Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
  Benchmarking, Digital Marketing, Research Summaries, Social Media, Social Networking
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos