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• Four Reasons to Outsource Your Social Media (and Four Reasons Not to)Ben Austin
  Should you outsource your social media? Before you make a decision, carefully weigh the pros and cons
  Digital Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing Challenges, Social Media, Social Networking, Twitter, YouTube
• How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 DaysHarmit Kamboe
  If you have ever wanted to be considered an influencer—and in the process get a better understanding of your audiences on social media—a good way of doing so would be ...
  Career Management, Content, Content Marketing, Customer Insight, Facebook, LinkedIn, Measurement, Social Media, Social Networking, Thought Leadership, Twitter
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Which Social Network Won the World Cup?Ayaz Nanji
  Facebook was being used by around 80% of the social audience in the US, the UK, and Brazil during the final stages of the World Cup—the most of any social ...
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Engagement Playbook, Yo's Uses, Tweets' Reading Level, Influential ContentAngela Natividad
  Score Vice's playbook on engagement, get the latest (surprising) news on messaging app Yo, learn about the top 10 most influential content producers on LinkedIn, and find out what reading ...
  Advertising, Content, Content Marketing, Customer Engagement, Customer Insight, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Mobile Marketing, Research, Social Media, Social Networking, SocialSkim, Twitter
• #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!Angela Natividad
  Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Marketing Strategy, Mobile Marketing, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• Five Reasons Your Awesome Content Isn't Going Viral [Infographic]Verónica Jarski
  You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems ...
  Content, Content Marketing, Content Strategy, Creativity, Facebook, Social Media, Twitter
• Happy Third Birthday, Google+! Now What? [Infographic]Verónica Jarski
  Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
  Content, Facebook, Google+, Social Media, Social Networking, Websites, Writing
• Is Facebook Still Cool? And for Marketers, Does It Matter?Mike Barrett
  For brands, the question remains: If Facebook is no longer "cool"—but young people are still using it—what should marketers be doing with the channel?
  Advertising, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Social Media, Social Networking
• #SocialSkim: Audience Insights, LinkedIn Users and Content, Improved Facebook Video Ad CTRsAngela Natividad
  It's a good day for data. Find out why fandom's so important, how LinkedIn users consume content, and how Facebook plans to improve video ad click-throughs for advertisers. Skim to ...
  Advertising, Content, Customer Behavior, Customer Insight, Digital Theory, Facebook, Social Media, SocialSkim
• How to Engage With Facebook Fans to Build a Successful NonprofitMelissa Hannon
  You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social ...
  Content, Customer Engagement, Customer Relationships, Facebook, Nonprofits, Social Media, Social Networking
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• The Most Effective Calls to Action for Facebook PostsAyaz Nanji
  Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts, according to a recent report from TrackMaven.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• #SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!Angela Natividad
  Score! (some best-practices for #WorldCup marketing, that is.) You'll also learn this week about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new ...
  Advertising, Branding, Content, Customer Behavior, Data, Digital Marketing, Digital Theory, Facebook, Instagram, Public Relations, Social Media, Social Networking, SocialSkim, Twitter
• How Charities Are Using Social MediaAyaz Nanji
  Almost all (98%) of the biggest charities in the United States are using social media, and 97% are using some type of video to help inspire their audience, according to ...
  Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• The Social Side of FIFA World Cup 2014 [Infographic]Verónica Jarski
  This year's World Cup is predicted to be the biggest sporting event ever, surpassing the 3.2 billion viewers of the last World Cup. So, what role will social media play ...
  Customer Engagement, Customer Experience, Facebook, Social Media, Television, Twitter
• The Most Popular Topics on Facebook and TwitterAyaz Nanji
  The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout.
  Facebook, Research Summaries, Social Media, Social Networking, Twitter
• How Women and Men Use Social Media and Mobile [Infographic]Verónica Jarski
  Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
  Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Smartphones, Social Media, Women
• #SocialSkim: Trends, High-Quality Visuals, Optimized Twitter Tracking, Apple's Plans, More!Angela Natividad
  Talk about a busy week in social business! Score a handy new trend-brainstorming tool. Find out how Instagram is making high-quality visuals easier to produce and share. Get tips on ...
  Advertising, Branding, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Videos