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• #SocialSkim: Facebook's CPC Updated, Plus 11 More Stories in This Week's RoundupAngela Natividad
  It's an exciting week when sharks and fireworks combine... and brands hopped on both. Also: Facebook is changing how it measures cost per click (CPC), ways to market better on ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Online Marketing, Presentations, Social Media, Social Networking, Twitter, YouTube
• #SocialSkim: #LoveWins Across Social, Plus More Stories in This Week’s RoundupAngela Natividad
  Find out how to access Buyable Pins and Facebook Messenger payments, learn about Facebook's ad-revenue-share offer, and hear Mark Zuckerberg's incendiary theory about where social is headed. Skim to stay ...
  Advertising, Content, Content Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Retail Marketing, SlideShare, Social Media, Social Networking, SocialSkim
• #SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's RoundupAngela Natividad
  This week we'll introduce you to Snapchat's 3V ad model, where to buy 360° VR-friendly images, a better way to track social ROI via Google, and a Twitter offering that ...
  Advertising, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google Analytics, Instagram, Marketing Strategy, Metrics, Millennials, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos, Web Analytics
• #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's RoundupAngela Natividad
  Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Mobile Marketing, Online Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How to Grow Your Social Communities With VisualsPoppie Pack
  Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an ...
  Branding, Community, Content, Digital Marketing, Facebook, Instagram, Pinterest, Social Analytics, Social Media
• Seven Habits of Highly Engaging Facebook Content CreatorsDrew Bernard
  Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...
  Career Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Facebook, Social Media
• #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Pinterest, Retail Marketing, Small Business, SMBs, Social Analytics, Social Media, SocialSkim, Twitter, Vine
• The Coolest Social Network With TeensAyaz Nanji
  YouTube is seen as the coolest social network by teens in the United States and United Kingdom, according to a recent report from GlobalWebIndex.
  Facebook, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• #SocialSkim: Mary Meeker's State of the Internet, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get a sense of the scope of Mary Meeker's much-anticipated yearly State of the Internet. Learn how improved Twitter Analytics will help you better target buyers. We'll also share which ...
  Advertising, Content, Customer Acquisition, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Google+, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Sales, SMS, Social Analytics, Social Media, Social Networking, SocialSkim, Tradeshows/Events
• The Most Effective Social Networks for Marketing a Business in 2015Ayaz Nanji
  More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media ...
  Digital Marketing, Facebook, Google+, LinkedIn, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• #SocialSkim: Facebook Native Ad Updates, Plus 8 More Stories in This Week's RoundupAngela Natividad
  Facebook's making native ads easier to customize in third-party apps. Also: the socnet most job applicants use to research companies (it's not LinkedIn); Cinco de Mayo social efforts; and all ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Native Advertising, Social Media, Social Networking, SocialSkim, Twitter, Vine
• What Consumers Expect of Local Businesses on FacebookAyaz Nanji
  Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O ...
  Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• #SocialSkim: Emoji Hashtags, How Buzzfeed Stays Sticky, Plus 11 More Stories in This Week's Roundup!Angela Natividad
  Even quiet weeks in social can hide big news. Find out how many people joined Periscope in its first 10 days and how well Twitter did in Q1. Also: the ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, Marketing Strategy, Pinterest, Social Media, SocialSkim, Twitter, Videos
• Facebook 1Q15 Advertising BenchmarksAyaz Nanji
  Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans.
  Advertising, Benchmarking, Digital Marketing, Facebook, Social Media, Social Networking, Survey Data
• #SocialSkim: Facebook Eyes Your Phone Calls, Plus 13 More Stories in This Week's RoundupAngela Natividad
  Find out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter, Web Content
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• American Teens' Favorite Social NetworksAyaz Nanji
  Facebook remains the most popular social network among American teens, according to a recent report from the Pew Research Center.
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter