- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry Kim
Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
- Seven Tips for Marketing Events With Paid Search by Brian Combs
Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
- How to Fix a Leaky Web Site by Bob DeStefano
Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
- Seven Words That Will Make Your Web Site Worth Viewing by Jerry Bader
What are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the cut. So what words do make the list? What are the seven words that will make your Web site worth ...
- Is Your Web Site as Good as Your Favorite Bistro? A Post-Holiday Recipe for Online Success by Richard Pelletier
The author recently had lunch with a good friend, a restaurateur. The food was delicious, but the lessons shared were even better. It seems the fragile nature of the restaurant business has more than a few things in common with ...
- Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leake
by William Leake
- Web Site Content—It's All About the Why by Jerry Bader
This focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to brand product, sell services, or convert traffic into customers. Traffic is important, but converting that traffic into paying customers is ...
- Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2 by Peter Sena
This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.
- Thinking Like a Realtor: Five Steps to Enhance Sales at Your Web Site
by David PolleyCould your Web site could do a better job of engaging, converting, and retaining customers?
Look at how another industry—in this case, real estate—preps their product for market. Here's how you can apply their strategies to your own situation.
- Are You Committing the Marketing Sin of Assumption? by Sharon Long Baerny
It's an ugly truth, but a truth nonetheless: Marketers are sinners. We're not talking lying or cheating or stealing or coveting here. We're talking about the sin of assumption. And many of us commit that sin on a regular basis, ...
- 13 Tips for Tuning Your Web Site to Increase Conversions and Inquiries
by Ann HandleySearch engine optimization decrees that there are a certain set of words that people tend to search with. But when those same people arrive on your Web site, a different set of words, called "customer carewords" becomes important.
Choosing the ...
- MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enough by Debbie MacInnis
Lots of companies create interesting and attention-getting ads with the brand name or major takeaway buried somewhere therein. So what happens? Consumers remember the great ad. But for the life of them, they have no idea what it was for... ...
- Three SEO Issues New Web Sites Face (and Five Solutions) by Scott Buresh
It's an unfortunate fact: No matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google.
However, ...
- MarketingProfs Videos: What Is Digg? by Matt Dickman
What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
- MP Classic: 10 Online Writing Concepts That Work Wonders Offline, Too by Suzan St Maur
In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline.
"After all the agonies we suffered some years ago when some tried to make offline text work online, we've ...
- Killer Web Content Examples by Gerry McGovern
Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?
- A Web Site Without Video Is Like... by Jerry Bader
...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line.
If your Web site disappointments, you need something that provides the eureka factor.
- MP Classic: Three Steps to Great Copy by Nick Usborne
In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes ...
- 18 Web Marketing Concepts That Make a Difference by Jerry Bader
These 18 concepts will give you an edge on your competition—or an edge, period.
So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for ...
- How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site
by David SalinasFor any online business, the goal of search engine marketing is to achieve high rankings in the major search engines for keyword phrases specific to the products or services offered.
What's more, it's just as crucial to ensure that the keywords ...