Web Copy: How-to articles covering the latest marketing tactics, tips, and strategies.
How a Simple Story Can Help You Win Your Prospect's TrustTerrence BlairWhen someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you ...
Kill These 12 Content Marketing Software Bugs (It's Not What You Think)Ernest NicastroThese tips are for debugging content marketing software of a different sort—the words, phrases, and sentences that constitute your marketing content. So avoid misusing these 12 words or phrases.
The Most Effective Elements of Clickbait Article HeadlinesAyaz NanjiWhat makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
Nine Copywriter Woes: Mistakes to Avoid With Your CopywriterJennifer SmoldtWithout even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a ...
Five Reasons Your Global Marketing Is Failing (and How to Fix It)Elizaveta NaumovYou've expanded internationally, but for some reason your marketing isn't making the impact you thought it would. Here are some common pitfalls of global marketing and practical strategies to overcome ...
Nine Checkout Optimization Tips to Reduce Shopping Cart AbandonmentKhalid SalehAfter all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can ...
How to Use an Exit-Popup Strategy to Grow Your Email List (Without Annoying Your Readers)Alex BashinskyThere's no denying that popups, especially exit popups, work. But there's also no denying that they annoy website visitors. So how can you make exit popups bearable (or even enjoyable!) ...
Three Tactics and a Bunch of Content Tools You Can Use in Social Media CampaignsJessica DavisHere's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
2 Million Blog Posts Are Written Every Day, Here's How You Can Stand OutPuranjay SinghYou've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
Five Incredibly Specific Tactics for Writing Enchanting CopySonja JobsonThe Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
Web Copy: Online seminar broadcasts from the best minds in marketing
- How to Improve Your Writing With a Crappy First DraftBroadcast on 8/20/2015 with Daphne Gray-GrantIn this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently.
- Brain Science and Web MarketingBroadcast on 2/26/2015 with Andy CrestodinaIn this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
- MarketingProfs University: Creating a Winning Web PresenceBroadcast on 4/12/2012 with Philippa GamseThis PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence.
- MarketingProfs University: Getting Your Website Strategy RightBroadcast on 7/14/2011 with Gerry McGovernYou don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.
- Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 with Amy AfricaDesigning an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
- Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll MillerDon't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
- Customer Carewords: Words on the Web that Make the SaleBroadcast on 12/13/2007 with Gerry McGovernYou're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale!
- Getting Google to Love Your Website . . . AgainBroadcast on 9/28/2006 with Stephan Spencer, Brian KlaisHave you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how.
- Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian KlaisThere is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
Web Copy: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Five Simple Ways to Lower Your Bounce RatesReleased on 3/18/2016 with Sherice JacobIn just 10 minutes, you'll learn five simple ways to lower your bounce rates. We'll discuss the importance of great copy, common layout and navigation issues, and little-known pitfalls that could cause visitors to leave.
- Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)Released on 2/6/2015 with Sherice JacobIn just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.
- Take 10: Five Scannable Hot Spots in Your Copy That Boost ResponseReleased on 11/7/2014 with Donna Baier SteinIn just 10 minutes, you'll learn how to highlight the key selling points and calls to action by strategically placing them in the five hot spots your readers' eyes gravitate to. You'll walk away with tips on how to develop more persuasive and effective copy that is organized in a way that will encourage response.
- Take 10: Three Ways to Rewrite Your Copy to Boost SalesReleased on 8/15/2014 with Donna Baier SteinIn just 10 minutes, you'll learn three ways to revise and improve your email, website, or direct mail copy to generate a better response and boost your campaign profits.
- Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice JacobIn just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
- Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on 8/26/2011 with Doug MetzgarIn this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert.