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Marketing Resources: Web Copy
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Results for Web Copy
- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry KimYour own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
- Seven Tips for Marketing Events With Paid Search by Brian CombsMarketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.More articles on Copywriting, Keywords, Marketing Tips, Search Engines, Trade Shows/Events, Web Copy, Websites
- How to Fix a Leaky Web Site by Bob DeStefanoYour company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
- Seven Words That Will Make Your Web Site Worth Viewing by Jerry BaderWhat are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the cut. So what words do make the list? What are the seven words that will make your Web site worth ...
- Is Your Web Site as Good as Your Favorite Bistro? A Post-Holiday Recipe for Online Success by Richard PelletierThe author recently had lunch with a good friend, a restaurateur. The food was delicious, but the lessons shared were even better. It seems the fragile nature of the restaurant business has more than a few things in common with ...
- Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaigns by William Leakeby William Leake
- Web Site Content—It's All About the Why by Jerry BaderThis focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to brand product, sell services, or convert traffic into customers. Traffic is important, but converting that traffic into paying customers is ...
- Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2 by Peter SenaThis is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.
- Thinking Like a Realtor: Five Steps to Enhance Sales at Your Web Site
by David PolleyCould your Web site could do a better job of engaging, converting, and retaining customers? Look at how another industry—in this case, real estate—preps their product for market. Here's how you can apply their strategies to your own situation. - Are You Committing the Marketing Sin of Assumption? by Sharon Long BaernyIt's an ugly truth, but a truth nonetheless: Marketers are sinners. We're not talking lying or cheating or stealing or coveting here. We're talking about the sin of assumption. And many of us commit that sin on a regular basis, ...
- 13 Tips for Tuning Your Web Site to Increase Conversions and Inquiries by Ann HandleySearch engine optimization decrees that there are a certain set of words that people tend to search with. But when those same people arrive on your Web site, a different set of words, called "customer carewords" becomes important. Choosing the ...
- MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enough by Debbie MacInnisLots of companies create interesting and attention-getting ads with the brand name or major takeaway buried somewhere therein. So what happens? Consumers remember the great ad. But for the life of them, they have no idea what it was for... ...
- Three SEO Issues New Web Sites Face (and Five Solutions) by Scott BureshIt's an unfortunate fact: No matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, ...
- MarketingProfs Videos: What Is Digg? by Matt DickmanWhat is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
- MP Classic: 10 Online Writing Concepts That Work Wonders Offline, Too by Suzan St MaurIn this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago when some tried to make offline text work online, we've ...
- Killer Web Content Examples by Gerry McGovernOut of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?
- A Web Site Without Video Is Like... by Jerry Bader...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor.
- MP Classic: Three Steps to Great Copy by Nick UsborneIn this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes ...More articles on Copywriting, Customer Engagement, Email Marketing, Marketing Tips, Print Collateral, Web Copy
- 18 Web Marketing Concepts That Make a Difference by Jerry BaderThese 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for ...More articles on Customer Engagement, Marketing Tips, Online Marketing, Positioning, Web Copy, Website Design, Websites
- How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site by David SalinasFor any online business, the goal of search engine marketing is to achieve high rankings in the major search engines for keyword phrases specific to the products or services offered. What's more, it's just as crucial to ensure that the keywords ...
- Optimize B2B Email for Search, Pt. IILast week, we offered Galen de Young's tips for optimizing B2B email content for search engines, just as you would optimize website copy. This week, we offer tips from his ...
- Five Tips for Building a Better B2B WebsiteWhat's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
- The Second Life of Marketing CopyGetting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
- Keep It Simple, Smarty Pants"When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
- Words, Words, and More WordsA new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
- Write? Right!How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
- Too Much of a Good ThingA prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
Web Copy online seminar broadcasts from the best minds in marketing
- Customer Carewords: Words on the Web that Make the SaleAttendee rating:
- 12/13/2007 - Getting Google to Love Your Website . . . AgainAttendee rating: - 9/28/2006
- Search Engine Optimization: Maximize Your Natural Search ChannelAttendee rating:
- 11/18/2004More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites
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