Marketing Resources: Web Copy

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Results for Web Copy

Is Your 'About Us' Page Effective?by Kevin B. Levi
For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for your "About Us" page, and how to track its effectiveness.
More articles on B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
A 10-Question Lead-Generation Checkup Checklist for Your Websiteby Bob DeStefano
Is your website a lead-generation machine? Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Find out your website's lead-generation potential by giving it a lead-generation checkup.
More articles on Copywriting, Lead Generation, Marketing Tips, Web Analytics, Web Copy, Website Design, Websites
Your Keywords: The PPC and SEO Gold Mine in Your Own Backyardby Larry Kim
Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
More articles on Google, Keywords, PPC Campaigns, ROI, SEO, Targeting, Web Analytics, Web Copy
Seven Tips for Marketing Events With Paid Searchby Brian Combs
Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
More articles on Copywriting, Keywords, Marketing Tips, Search Engines, Trade Shows/Events, Web Copy, Websites
How to Fix a Leaky Web Siteby Bob DeStefano
Your company may already have more than enough traffic on your Web site to achieve your business goals, but the problem is that you may have a leaky Web site: Prospects and customers are visiting your Web site, but very ...
More articles on Customer Engagement, Lead Generation, Web Analytics, Web Copy, Websites
Seven Words That Will Make Your Web Site Worth Viewingby Jerry Bader
What are the seven most important words in Web marketing? Here's a hint: Search, engine, and optimization don't make the cut. So what words do make the list? What are the seven words that will make your Web site worth ...
More articles on Web Copy, Websites
Is Your Web Site as Good as Your Favorite Bistro? A Post-Holiday Recipe for Online Successby Richard Pelletier
The author recently had lunch with a good friend, a restaurateur. The food was delicious, but the lessons shared were even better. It seems the fragile nature of the restaurant business has more than a few things in common with ...
More articles on Web Copy, Websites
Top 10 Tips to Recession-Proof Your Lead-Generation PPC Campaignsby William Leake
by William Leake
More articles on Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
Web Site Content—It's All About the Whyby Jerry Bader
This focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to brand product, sell services, or convert traffic into customers. Traffic is important, but converting that traffic into paying customers is ...
More articles on Web Content, Web Copy, Websites
Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2by Peter Sena
This is the second part of an article that discusses the importance of good Web site design and the process of streamlining the creation of Web sites.
More articles on Web Copy, Website Design, Websites
Thinking Like a Realtor: Five Steps to Enhance Sales at Your Web Siteby David Polley
Could your Web site could do a better job of engaging, converting, and retaining customers? Look at how another industry—in this case, real estate—preps their product for market. Here's how you can apply their strategies to your own situation.
More articles on Marketing Tips, Sales, Web Copy, Websites
Are You Committing the Marketing Sin of Assumption?by Sharon Long Baerny
It's an ugly truth, but a truth nonetheless: Marketers are sinners. We're not talking lying or cheating or stealing or coveting here. We're talking about the sin of assumption. And many of us commit that sin on a regular basis, ...
More articles on Copywriting, Marketing Smarter, Web Copy
13 Tips for Tuning Your Web Site to Increase Conversions and Inquiriesby Ann Handley
Search engine optimization decrees that there are a certain set of words that people tend to search with. But when those same people arrive on your Web site, a different set of words, called "customer carewords" becomes important. Choosing the ...
More articles on Keywords, Marketing Tips, Web Copy, Websites, Writing
MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enoughby Debbie MacInnis
Lots of companies create interesting and attention-getting ads with the brand name or major takeaway buried somewhere therein. So what happens? Consumers remember the great ad. But for the life of them, they have no idea what it was for... ...
More articles on Ad Copy, Advertising, Customer Behavior, Web Copy
Three SEO Issues New Web Sites Face (and Five Solutions)by Scott Buresh
It's an unfortunate fact: No matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success for competitive phrases than their older counterparts, particularly on Google. However, ...
More articles on Google, Keywords, SEO, Web Copy, Websites
MarketingProfs Videos: What Is Digg?by Matt Dickman
What is Digg? And how does it work? This pair of videos about social-network site Digg.com is a look at the site from the inside-out... with the goal of educating marketers on this social network. Learn why you should (or ...
More articles on Community, New Media, Social Media, Social Networking, Web Copy, Word of Mouth
MP Classic: 10 Online Writing Concepts That Work Wonders Offline, Tooby Suzan St Maur
In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago when some tried to make offline text work online, we've ...
More articles on Marketing Tips, Print Collateral, Web Copy, Writing
Killer Web Content Examplesby Gerry McGovern
Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?
More articles on Customer Engagement, Web Content, Web Copy, Websites
A Web Site Without Video Is Like...by Jerry Bader
...television without sound, romance without kisses, the rumba without rhythm, a joke without a punch line. If your Web site disappointments, you need something that provides the eureka factor.
More articles on Customer Engagement, Landing Pages, Videos, Web Copy, Websites
MP Classic: Three Steps to Great Copyby Nick Usborne
In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes ...
More articles on Copywriting, Customer Engagement, Email Marketing, Marketing Tips, Print Collateral, Web Copy

See all 125 marketing articles related to Web Copy

Have You Studied the Periodic Table of SEO Ranking Factors?
"Search engine optimization ... seems likes alchemy to the uninitiated. But there's a science to it. Search engines reward pages with the right combination of ranking factors." So begins the succinct ...
More articles on Search Engine Marketing, SEO, Web Copy
How a Typo Can Hurt Your Business
"Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large ...
More articles on Customer Behavior, Web Content, Web Copy
Four Ways to Find the Right Tone for Your Web Copy
You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
More articles on Marketing Tips, Smart Phones, Web Copy, Writing
Four Ways to Optimize Your E-Commerce Website
"E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
More articles on E-Commerce, Search Engine Marketing, Web Copy, Website Design
Tech Web Copy: Easy Does It
Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
More articles on High-Tech Marketing, Marketing Tips, Sales, Web Content, Web Copy
Put Your Website in the Lead
"Your website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline," writes Bob DeStefano in a Pro article at ...
More articles on Lead Generation, Web Copy, Websites
Optimize B2B Email for Search, Pt. II
Last week, we offered Galen de Young's tips for optimizing B2B email content for search engines, just as you would optimize website copy. This week, we offer tips from his ...
More articles on B2B Marketing, Email Marketing, Web Copy
Five Tips for Building a Better B2B Website
What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
The Second Life of Marketing Copy
Getting your Web site's marketing copy just right takes time, effort and money. "But before you amortize your investment," says Rick Sloboda of Webcopyplus, "consider how those carefully crafted words ...
More articles on Press Releases, Small Business, Web Copy, Writing
Keep It Simple, Smarty Pants
"When it comes to website copywriting, design and development," says Rick Sloboda of Webcopyplus, "simple is always better." While an overly complex site will do nothing but confuse and frustrate ...
More articles on Small Business, Web Copy, Website Design, Websites
Words, Words, and More Words
A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
More articles on Keywords, Search Engine Marketing, Search Engines, Web Content, Web Copy
Write? Right!
How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
More articles on Links, Search Engine Marketing, SEO, Thought Leadership, Web Copy, Websites
Too Much of a Good Thing
A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
More articles on Copywriting, Search Engine Marketing, Search Engines, SEO, Web Copy