Web Copy: How-to articles covering the latest marketing tactics, tips, and strategies.

• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
  Blog Comments, Blogging, Content, Content Marketing, Direct Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO
• Buried Treasure: How to Find Great Content Right Under Your NoseTerri Thornton
  Your PR folks have access to content treasure you didn't know you had—without weighing down your team or running up the bill. Here are some easy ways they can help ...
  Collaboration, Content, Content Marketing, Inbound Marketing, Promotions, Public Relations, Web Copy, Writing
• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy
• Five Ways to Become Your Prospect's Favorite Website
  What's the first thing you do when your company needs a product or service? You go online, of course—and so do your customers. "Your prospects have a huge array of websites to ...
  Blogging, Web Content, Web Copy, Website Design
• Nine Surefire Ways to Make Your Blog FailLianne Froggatt
  Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, Web Copy, Website Design, Writing
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing
• The Seven Elements of a Great Lead Gen Landing Page
  What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
  Landing Pages, Lead Generation, Lead Nurturing, Web Content, Web Copy, Website Design
• Four Tips for the Perfect PPC Landing Page
  Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
  Landing Pages, PPC Campaigns, Web Copy, Website Design

Web Copy: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Creating a Winning Web PresenceBroadcast on 4/12/2012 with Philippa Gamse
  This PRO seminar and first class of MarketingProfs University's Websites That Work course will ensure that you're investing wisely, making the most of all opportunities, and maximizing your ROI when it comes to your Web presence.
  Content, Marketing Strategy, Web Copy, Websites
• MarketingProfs University: Getting Your Website Strategy RightBroadcast on 7/14/2011 with Gerry McGovern
  You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Web Content, Web Copy, Websites
• Sure-Fire Tips for Increasing Your Web ConversionsBroadcast on 9/30/2010 with Amy Africa
  Designing an effective website that generates leads for your business and converts leads to sales is a huge challenge. Amy Africa has perfected the art and science of Web usability and will supply you with tons of proven tactics to increase conversions.
  Customer Retention, Landing Pages, Lead Generation, Marketing Tips, Web Copy, Websites
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Customer Carewords: Words on the Web that Make the SaleBroadcast on 12/13/2007 with Gerry McGovern
  You're familiar with search engine optimization and how there are a certain set of words that people tend to search with. But when people get to your website, a different set of words become important. These are "customer carewords." Choosing the right search keywords will bring people to your website, but choosing the right customer carewords will bring them through your website and complete the sale!
  Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Getting Google to Love Your Website . . . AgainBroadcast on 9/28/2006 with Stephan Spencer, Brian Klais
  Have you been keeping up? Does Google still love your website as much as it did several years ago? Or has it found a new love? Your site can get back in Google's favor, once you understand what Google is looking for, this seminar will show you how.
  Google, ROI, Web Copy, Website Design, Websites
• Search Engine Optimization: Maximize Your Natural Search ChannelBroadcast on 11/18/2004 with Stephan Spencer, Brian Klais
  There is a science behind designing websites that achieve top rankings in the search engine. In this seminar, you will learn practical tips you can apply immediately to maximize your reach.
  E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites

Web Copy: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice Jacob
  In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
  Digital Marketing, Keywords, Landing Pages, Online Marketing, Take 10, Web Copy, Website Design, Websites
• Take 10: 5 Rules for Creating Powerful Calls-to-ActionReleased on 8/26/2011 with Doug Metzgar
  In this Take 10 tactical webcast, you'll be guided through a checklist of must-haves for creating calls-to-action that convert.
  Copywriting, Customer Behavior, Metrics, Take 10, Web Copy, Writing